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Microsoft Cloud Authors: Elizabeth White, Adine Deford, the Editor, Michael Krems, Xenia von Wedel

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World's First Complete Solution for Broadcast Video Over LTE Networks

STOCKHOLM, SWEDEN -- (Marketwire) -- 02/25/13 --


* New end-to-end LTE broadcast solution will revolutionize video delivery in mobile networks and address growing consumer demand for TV Anywhere services

* Enables operators to efficiently launch media services over LTE with Ericsson's unique combination of three new standards: eMBMS, HEVC and MPEG DASH

* Verizon Wireless to introduce LTE Broadcast for entertainment and sporting events beginning in 2014

* Leading mobile network operator Telstra to commence trials on its live network in 2013

As consumers demand access to their media content on all of their devices, TV and video traffic is set to dominate networks and grow from 40 percent to 90 percent of mobile traffic within the next 3-4 years. The result is increasing pressure on operators to enable their customers to enjoy the TV Anywhere experience, while at the same time managing network costs and efficiency.

Leading network operators are already seeing the potential that LTE brings. With its high speed and capacity, an LTE network can enable the delivery of high-quality video content to anyone, anywhere, anytime, without buffering. To respond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) is launching an exclusive end-to-end solution.

Ericsson's new LTE broadcast solution lifts the video experience to a new level, offering the highest-quality video content for popular events with guaranteed delivery. It enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.

Parissa Pandkhou, Director - Advanced Solutions, Verizon says "Verizon plans to introduce Ericsson LTE Broadcast to give sports fans a whole new experience while watching a game. We see new opportunities in this technology for sports, concerts and even distance learning and college classes."

Australian operator Telstra's Executive Director for Networks and Access Technology, Mike Wright confirmed that Telstra will partner with Ericsson on a live network trial of LTE Broadcast technology in the second half of 2013.

"The trial will show how we can improve the delivery of video to customers who want to enjoy the video content on the move. The key for this solution is the greater network efficiency it will provide, ensuring we will be able to meet a critical business imperative of giving our technology savvy customers the services they want. Working closely with a world leading technology company like Ericsson means we can really make a difference."

Peggy Johnson, Executive Vice President, Qualcomm Technologies, Inc. and President, Global Market Development, says: "We see a clear demand for the efficient delivery of video over mobile networks. To meet these needs, we are excited to be working with Ericsson to offer a cutting-edge solution for high-quality live and non-real-time media services over LTE broadcast- enabled networks."

Ulf Ewaldsson, Senior Vice President and Chief Technology Officer, Ericsson says: "Ericsson is in a unique position to deliver LTE Broadcast. We are the only vendor that can blend insight on consumer habits, deep mobile networks expertise and twenty years of video compression technology leadership to help operators maximize the revenue opportunity represented by this rapid evolution in media consumption."

The LTE Broadcast solution consists of three new technology standards:

HEVC (High Efficiency Video Coding) - the new video compression standard promises to half the bandwidth required to transport video content compare to today's leading implementation of MPEG-4 AVC.

MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) - simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization

eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul.

Ericsson's ConsumerLab research shows that 67 percent of consumers use mobile devices (tablet, laptop or smartphone) for consumption of TV services. Furthermore the research shows that over 50% of TV consumption on smartphone happens outside of the home (on mobile networks). The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater personalization of TV experiences.

Ericsson will showcase the complete solution at Mobile World Congress 2013 in collaboration with Verizon, Telstra and Qualcomm. Please visit us at Ericsson booth in Hall 2, Mobile World Congress 2013 in Barcelona, Feb 25 - 28, 2013. More information about Ericsson activities at the event can be found here:

http://www.ericsson.com/mwc2013/

NOTES TO EDITORS

During Mobile World Congress 2013 in Barcelona, Ericsson showcases its combined technology and services leadership for the Information and Communications Technology industry. Our solutions deliver superior network performance in the field, enable complete customer experience management, simplify and automate operations workflows thereby leading to operational excellence. We show how the Networked Society comes to life - what it will mean for the industry and how it will enable our customers to capture growth opportunities.

Verizon Wireless: LTE Broadcast Means the Best Seats in the House

http://news.verizonwireless.com/news/2013/01/ericsson-4G-LTE-broadcast.html

Verizon Wireless: The Next Big Thing: LTE Broadcast

http://news.verizonwireless.com/news/2013/01/verizon-wireless-4G-LTE-broadcast.html

Ericsson demonstrates Broadcast Video/TV over LTE (Feb, 2012)

http://www.ericsson.com/thecompany/press/releases/2012/02/1589080

Ericsson announces world's first HEVC encoder for live TV delivery to mobile devices (August, 2012)

White Paper http://www.ericsson.com/res/docs/whitepapers/wp-lte-broadcast.pdf

Press Backgrounder

http://www.ericsson.com/res/thecompany/docs/press/backgrounders/lte-broadcast-press-backgrounder.pdf

Video http://www.ericsson.com/news/130222-lte-broadcast-a-revenue-enabler-for-premium-media-content_244129229_c

Download high-resolution photos and broadcast-quality video at

www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericssonpress

LTE broadcast press release PDF:

http://hugin.info/1061/R/1680666/549173.pdf

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1680666]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communication and PR
Phone: +46 10 719 69 92
E-mail: Email Contact

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: Email Contact

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