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Microsoft Cloud Authors: Liz McMillan, Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham

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51Degrees.mobi to Show Leading Device Detection and Analytics Platform at Mobile World Congress 2013

51Degrees.mobi's leading device detection solution is being used by over 500,000 web sites to optimise content for mobile devices. More than 790,000,000 unique visits per month are tracked, aggregated and made available for analysis via the 51Degrees.mobi web site. Not only do end users of these web sites receive a better experience when using a mobile browser, businesses are gaining valuable insight into evolving web trends.

51Degrees.mobi has doubled the number of deployments every 6 months during 2012. The platform provides support for the majority of web server technologies including Microsoft .NET, Java and PHP. A high performance version achieving more than 5,000,000 detections per second is available for any platform with a 64 bit C compiler. Cloud services are used to keep locally stored device data updated, significantly improving performance compared to rivals cloud solutions. There are also free server-side entry level options allowing commercial use.

At the centre of 51Degrees.mobi products is an accurate database containing more than 80,000,000 device finger prints and device profiles. A team of 5 people continually collect, map and verify this data.

Piran Watson, Data Lord at 51Degrees.mobi said: "Data management is a meticulous and time consuming task requiring trained people working to consistent processes. Our process is more efficient than hierarchy models, but it still can't be automated entirely. Unlike other leading vendors, we don't ask our users to tell us about device properties."

James Rosewell, CEO and Founder of 51Degrees.mobi said: "Competitors can't claim they're the world's leading device detection solution any more. Based on every metric they originally defined 51Degrees.mobi outperforms them all. We also believe we have many more deployments."

Tom Holmes, Developer at 51Degrees.mobi said: "Businesses don't need additional professional services, or complex support contracts to benefit from our products. Our APIs can be integrated into an existing web site in a matter of minutes. Replacing a competitor's solution has never been easier; it's simply a case of changing property mappings to ours."

Joe Davine, Marketer at 51Degrees.mobi said: "We're already bundled with 19 Content Management Systems including DotNetNuke, Ingeniux, Kentico, nopCommerce and WebNodes with plugins for many others including Sitecore, WordPress, Drupal and Joomla. Our solutions integrate with CMSs removing the need to manage duplicate content and services."

Many leading businesses in the Content Management System (CMS), eCommerce, Advertising, Professional Services, Entertainment and Restaurant sectors have already switched easily from competitors to 51Degrees.mobi. Come to stand 7E100 at Mobile World Congress to find out why.

About 51Degrees.mobi
51Degrees.mobi makes the mobile web work for over 500,000 websites across the globe by providing the real time device detection needed to optimise content cost effectively for mobile. Information from over 790,000,000 unique monthly web visits are aggregated and presented for interactive analysis via the Mobile Web Analytics tool located on the 51Degrees.mobi website.

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