Welcome!

Microsoft Cloud Authors: Kevin Benedict, Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White

News Feed Item

AFS Technologies Consolidates Acquired Brands to Provide Integrated Solutions

AFS Technologies, Inc., the leading provider of integrated technology solutions to the consumer packaged goods (CPG), food and beverage industries, today announced a new branding strategy that represents a significant milestone in the company’s evolution. The new branding initiative unifies the AFS identity across all products and core solutions with the objective to better communicate the company’s unique characteristics and value to customers.

Over the past two years, AFS has acquired several companies with individual brands that address specific solutions for narrow segments of the market. Ross, Quofore, MEI, Synectics, and Answers solutions each address Direct Store Delivery, Retail Execution/CRM, and Trade Promotion Management for Retail and Foodservice respectively. While each brand was a leading solution provider to their respective segments, individually each did not fully convey the value of the combined integrated solutions that AFS can now provide for the CPG segment.

“The new AFS branding strategy is designed to more clearly communicate our company’s unique combination of integrated technology solutions and proven areas of core expertise that help customers automate their business processes to improve the bottom line,” noted Kurien Jacob, CEO of AFS Technologies. “For example, there are many companies that offer mobile-based retail execution solutions in the market. AFS is the only company that can offer retail execution with pricing linked to trade promotions, and combined analytics that can add meaningful business insight to the process,” added Mr. Jacob. “The analytics can incorporate information from AFS solutions and other third party solutions to deliver meaningful analysis on mobile devices to optimize the value of various strategies.”

The new grouping and brands for AFS core solutions are outlined as follows:

AFS Enterprise - Encompasses the AFS Supply Chain solutions designed to help client companies optimize profits within the enterprise and help connect enterprise data to their trading partners. AFS Enterprise solutions comprise the traditional suite of supply chain technology solutions including Enterprise Resource Planning, Warehouse Management Systems, Order Management Systems, Sales Agency Solutions, Rebate Management, Data Exchange (EDI), Product Information Management & Data Synchronization, and Discovery™ G2 Business Intelligence. Discovery™ G2 provides integrated analytics to tie multiple solutions and third party software together.

AFS Mobile – With the rapid advance in the deployment of solutions on multiple mobile platforms, AFS offers the most advanced mobile technology platform, offering solutions that operate with Apple®, Android® and Microsoft® Mobile units. AFS Mobile solutions include Direct Store Delivery, Merchandising and Retail Execution, Order Management and Pricing (including Deals and Rebates) and the ability to deliver analytics to mobile devices using Discovery™ G2.

AFS TradePro™ - Focused on AFS Trade Promotion Management (TPM) solutions that support the client’s ability to optimize trade promotion spend management and related activities. AFS TradePro TPM and TPO for Retail, AFS TradePro TPM and TPO for Foodservice, and AFS TradePro TPO Planner for Foodservice & Retail are comprehensive market-focused solutions that provide configurable solutions for Retail CPG and Foodservice clients. AFS Discovery™ G2 provides integrated post-spend analytics for each of the above solutions and the ability to incorporate data from other sources including ERP systems and market research data providers.

The three AFS solutions offer “best of breed” solutions in each segment, and now integrated, offer the best solution in the market for the CPG segment.

The new unified AFS branding strategy reinforces the Company’s proven specialization in supporting manufacturers, distributors, sales agencies and operators, and is communicated through the new AFS web site, www.afsi.com, and in a variety of new marketing literature and resource material.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,000 customers across the Americas and in 40 countries with a portfolio of solutions for the consumer packaged goods, food and beverage, logistics and financial segments. AFS technology solutions are designed to help companies reduce costs, improve efficiency, increase sales and margins, streamline internal processes, facilitate data synchronization, and assist in regulatory compliance. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution, and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis. For additional information, please visit www.afsi.com or call (602) 522-8282.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.