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Microsoft Cloud Authors: Jordan Sanders, Carmen Gonzalez, Pat Romanski, Keith Mayer, Jayaram Krishnaswamy

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AFS Technologies Consolidates Acquired Brands to Provide Integrated Solutions

AFS Technologies, Inc., the leading provider of integrated technology solutions to the consumer packaged goods (CPG), food and beverage industries, today announced a new branding strategy that represents a significant milestone in the company’s evolution. The new branding initiative unifies the AFS identity across all products and core solutions with the objective to better communicate the company’s unique characteristics and value to customers.

Over the past two years, AFS has acquired several companies with individual brands that address specific solutions for narrow segments of the market. Ross, Quofore, MEI, Synectics, and Answers solutions each address Direct Store Delivery, Retail Execution/CRM, and Trade Promotion Management for Retail and Foodservice respectively. While each brand was a leading solution provider to their respective segments, individually each did not fully convey the value of the combined integrated solutions that AFS can now provide for the CPG segment.

“The new AFS branding strategy is designed to more clearly communicate our company’s unique combination of integrated technology solutions and proven areas of core expertise that help customers automate their business processes to improve the bottom line,” noted Kurien Jacob, CEO of AFS Technologies. “For example, there are many companies that offer mobile-based retail execution solutions in the market. AFS is the only company that can offer retail execution with pricing linked to trade promotions, and combined analytics that can add meaningful business insight to the process,” added Mr. Jacob. “The analytics can incorporate information from AFS solutions and other third party solutions to deliver meaningful analysis on mobile devices to optimize the value of various strategies.”

The new grouping and brands for AFS core solutions are outlined as follows:

AFS Enterprise - Encompasses the AFS Supply Chain solutions designed to help client companies optimize profits within the enterprise and help connect enterprise data to their trading partners. AFS Enterprise solutions comprise the traditional suite of supply chain technology solutions including Enterprise Resource Planning, Warehouse Management Systems, Order Management Systems, Sales Agency Solutions, Rebate Management, Data Exchange (EDI), Product Information Management & Data Synchronization, and Discovery™ G2 Business Intelligence. Discovery™ G2 provides integrated analytics to tie multiple solutions and third party software together.

AFS Mobile – With the rapid advance in the deployment of solutions on multiple mobile platforms, AFS offers the most advanced mobile technology platform, offering solutions that operate with Apple®, Android® and Microsoft® Mobile units. AFS Mobile solutions include Direct Store Delivery, Merchandising and Retail Execution, Order Management and Pricing (including Deals and Rebates) and the ability to deliver analytics to mobile devices using Discovery™ G2.

AFS TradePro™ - Focused on AFS Trade Promotion Management (TPM) solutions that support the client’s ability to optimize trade promotion spend management and related activities. AFS TradePro TPM and TPO for Retail, AFS TradePro TPM and TPO for Foodservice, and AFS TradePro TPO Planner for Foodservice & Retail are comprehensive market-focused solutions that provide configurable solutions for Retail CPG and Foodservice clients. AFS Discovery™ G2 provides integrated post-spend analytics for each of the above solutions and the ability to incorporate data from other sources including ERP systems and market research data providers.

The three AFS solutions offer “best of breed” solutions in each segment, and now integrated, offer the best solution in the market for the CPG segment.

The new unified AFS branding strategy reinforces the Company’s proven specialization in supporting manufacturers, distributors, sales agencies and operators, and is communicated through the new AFS web site,, and in a variety of new marketing literature and resource material.

About AFS Technologies, Inc.

AFS Technologies, Inc. is the leading provider of business enterprise and on-demand software solutions. The company serves over 1,000 customers across the Americas and in 40 countries with a portfolio of solutions for the consumer packaged goods, food and beverage, logistics and financial segments. AFS technology solutions are designed to help companies reduce costs, improve efficiency, increase sales and margins, streamline internal processes, facilitate data synchronization, and assist in regulatory compliance. All AFS solutions utilize service-oriented architecture (SOA) built with Microsoft .NET framework technology. With a focus on modular design, the solutions allow customers in manufacturing, sales agencies, distribution, and complex software companies the flexibility to upgrade specific elements of the software without affecting the rest of the system. To match the needs of our diverse customer base, products are available on both a license and true SaaS model basis. For additional information, please visit or call (602) 522-8282.

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