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Should you outsource your content writing or do it in-house?

“When does it make sense to outsource your content writing work? Outsourcing can be cost-effective but that it depends on your individual business needs.

The answer varies from where you look at it. As a content writer I would suggest you to outsource your content writing work as much as possible, and even time management gurus like Tim Ferris suggest that outsourcing is the key to maximizing your productivity.

On the other hand there are many people who think that efficiency can only be achieved if you have in-house content writers because then they get to understand your business from within and they can relate to you more because they are exclusively writing for you.

Both points are right. Just because I provide professional content writing services I’m not going to insist that you should always outsource your content needs. Every business has its unique needs and restraints and one must act accordingly. There is never a fit-all solution.

But one thing cannot be denied: content marketing is unavoidable. Big businesses have already invested millions of dollars in their content marketing strategies, and even smaller businesses are realizing it’s massive potential. Once you know how important content marketing is for your business, it’s up to you whether you want to outsource your content writing or you want to do it in-house. Being a content writer I can throw some light on why you should outsource, but then again, I’m not saying that you should DEFINITELY outsource. Here are some reasons to outsource your content writing needs:

  • You don’t want to hire a full-time writer
  • You don’t have enough office space
  • You would have written yourself but you don’t have enough time
  • You’re not very comfortable with the language in which you need to create your content
  • You want to tap into the global talent pool rather than restricting yourself to local talent
  • You are totally comfortable working with professionals from remote locations
  • You don’t have regular content writing needs

In good business sense, you should outsource your content writing if you are a small business because there is greater flexibility and less cost involved. For instance, it doesn’t make sense to hire a full-time content writer if you just require three blog posts every week.

On the other hand, if you are a big business and you need to publish scores of pages every day and almost all the content is specialized, you should have a team of in-house content writers.

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The post Should you outsource your content writing or do it in-house? appeared first on Content Marketing Today.

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More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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