BRACKNELL, UK - 15th February, 2013 - Maximizer Software is hosting a webinar on Wednesday 27th February, introducing the latest release of its Customer Relationship Management (CRM) software, Maximizer CRM 12 Winter 2012, which includes new features aimed at increasing user productivity. Maximizer, a leading provider of simple, accessible and affordable CRM systems, has built on functionality improvements introduced with recent versions of its software, helping not just large businesses, but also small and medium enterprises (SMEs) to overcome the challenges they face amid continuing economic difficulties. The webinar will take place at 10:30am (GMT) and run for approximately 45 minutes.

In the webinar, Mike Richardson, Maximizer's Managing Director, EMEA, will highlight how the workflow and usability improvements included in Maximizer CRM 12 Winter 2012 will help businesses to increase productivity, reduce costs and enhance the customer experience by giving users an even greater ability to view, organise and retrieve key customer information quickly and intuitively. The new release also offers better integration with Microsoft Office and Google Maps, as well as enhanced mobility features for smartphones and tablets.

The webinar will include a live demonstration of other key features, including:

• single view of customer information - a new timeline allows users to see all business interactions in one chronological view, supporting customer service interactions, plus the ability to analyse buying patterns for more effective marketing and sales initiatives;

• hover and display functionality - the web product features the ability to display detailed information via a heads-up display by hovering your mouse cursor over a record, reducing the number of clicks and open windows, so enhancing the user experience;

• contact visualisation - instantly view all contacts within the same company and access critical information on them at once to support data targeting and identify the best potential sales leads;

• the quick access bar - customise and simplify everyday tasks, such as saved searches and customer lists so that they can be activated with a single click, improving efficiencies and customer response times, thus increasing customer service satisfaction.

The live demo will be presented via iPad, taking full advantage of the CRM system's improved optimisation for smartphones and tablets, which enables even greater mobile access for staff at big corporations and SMEs alike.

Mike Richardson, Maximizer Software's Managing Director, EMEA, comments: "Maximizer CRM 12 Winter 2012 is designed to meet the needs of users looking for ways of boosting productivity and efficiency with their CRM solution. The latest release of our software aims to do just that, continuing to build on improvements introduced in the Summer 2012 release and helping SMEs in particular to achieve their key goals for 2013. In the webinar, I will discuss how improvements to the software make it even easier for users to access the vital customer information they need and how the improved mobility features can benefit an increasingly mobile workforce."

Register here or by calling Chiara Briganti on +44 (0)845 555 9960 to take part in the webinar.

Alternatively, if you wish to have a 1-2-1 demo of Maximizer CRM 12 Winter 2012 with a CRM technician, contact us today on +44 (0)845 555 99 55 or email info@max.co.uk to book a time convenient to you.

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium business and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licences to more than 120,000 customers. For more information, please visit: www.max.co.uk

Media Contacts:
Anita Holley
Head of Marketing, EMEA
Maximizer Software Ltd.
Tel: +44 (0)845 555 99 55
Direct: +44 (0)845 555 99 60
Email: aholley@max.co.uk

Hugh Filman or Eleanor Caine
Lindsell Marketing
Tel: +44 (0)20 7402 0510
Email: eleanor@lindsellmarketing.com
or hugh@lindsellmarketing.com