UDINE, Italy, February 13, 2013 /PRNewswire/ --

For some people, a clearer skin is a matter of self-esteem, for others it represents a way of chasing eternal youth.

To achieve this goal, many agree to jeopardize their health (abuse of dangerous substances) or spend a lot of money (peeling, laser, etc). A product that combines efficiency, excellent tolerability, safety and handling costs is absolutely innovative.

Historically, hydroquinone is the most used substance in skin whitening treatments. Concentrations of hydroquinone up to 8% -10% turned out to be very dangerous for the human health. Due to an indiscriminate use and to its CARCINOGENIC effects, hydroquinone has been banned by the European Union (The 24th Directive 2000/6/EC) and by other countries, such as Australia and South Africa.

By an analysis of the monthly web searches for the keyword "hydroquinone" in EU, we can see that many people are interested in learning more on hydroquinone, especially in the United Kingdom, and are unaware of its side effects and that there are alternative products that really work and are safer.

Pidobenzone is a 2^nd generation molecule as effective as hydroquinone for pigmentation disorders, but without its carcinogen effects. Pidobenzone and hydroquinone have a common base, but thanks to a chemical group (esterification) their behavior is different. It is important to understand that alternative products that better satisfy the human needs, without side effects, exist and need to be known worldwide.

K5® Lipogel by Friulchem S.p.A. is a skin-bleaching product, which contains pidobenzone and other active ingredients, such as salicylic acid and solar filter. K5® Lipogel is lightly perfumed, hydroquinone-free, with an effective whitening action on the brown skin spots due to excessive sun exposure, age, oral contraceptives, use of photosensitizing products, freckles and pigmentation around scars caused by acne or surgical intervention. K5® Lipogel does not undergo microbiological contamination because it is made of 99% of lipid ingredients that do not offer a proper culture media for microbial growth. Epicutaneous patch tests (15 minutes and 24 hours) have showed good tolerability of K5®, which is currently notified as a cosmetic product in Italy and it can be immediately sold all over Europe from http://www.fc-store.com.

Chemical research can really change and improve people's lives. Clinicians and dermatologists now have a new tool that cannot be ignored.

Learn more and discuss on:
http://www.slideshare.net/friulchemK5
twitter.com/K5Lipogel

Friulchem customer service:
+39-02-3659-1450
info@fc-store.com