Welcome!

Microsoft Cloud Authors: Pat Romanski, Lori MacVittie, Andreas Grabner, Jim Kaskade, John Basso

News Feed Item

Global Performance Marketing Industry Leaders Converge In New York City

As the global performance marketing industry prepares for a banner year, A4U announces its full roster of stellar speakers for its Performance Marketing Insights conference, March 12-13 in NYC.

NEW YORK, Feb. 11, 2013 /PRNewswire-iReach/ -- Global performance marketing leaders and influencers will convene in New York City this March 12-13 for the first annual Performance Marketing Insights conference to discuss and shape the future of the industry.

(Photo:  http://photos.prnewswire.com/prnh/20130211/CG58401)

The sponsors represent the high caliber of the event and the industry support for the conference with Affiliate Window as Titanium, HasOffers as Platinum and a stellar trio in Gold sponsorship with Performance Horizon Group, Affiliate Traction and Cake Marketing.

Offering the figure heads of performance marketing an exclusive conference and international networking opportunity, the first annual Performing Marketing Insights conference will be held in New York City, March 12-13, 2013.

Participants will meet, hear from, and talk to, other global industry leaders as they share C-level insight on actionable best practices, case studies, strategy, and trends that are molding the present and future of the performance marketing field.

"After 15 years of successful performance marketing leadership and programming dozens of international affiliate and performance marketing events throughout the U.K. and Europe, we are proud to bring a world of performance marketing experience, leaders, strategists, and influencers to New York for an unprecedented U.S. pow wow in this booming industry," said Mathew Wood, Founder and Investor of A4u, organizer and parent to the Performance Marketing Insights conference.

Delivering on the conference's global perspective and theme, opening remarks will be given by Liane Dietrich, U.S. and U.K. Chief Operations Officer of Rakuten Linkshare.  As Chief Operating Officer, Liane Dietrich is responsible for the planning and execution of Rakuten LinkShare's vision to deliver world class online marketing solutions for the leading global Performance Marketing Network, The speaker roster includes:

  • Peter Klein, SVP of MediaWhiz, discussing strategy on how marketers can tap the power of performance marketing
  • Bjorn Hougard, VP Network Distribution, Neverblue, takes you through push, display, social, SMS, search, redirect, click-to-call and offline redemptions providing a heightened grounding of mobile operations that can be implemented immediately
  • Mathew Wood, Founder/Investor, A4u/vouchercloud; Jason Spievak, CEO, Ring Revenue; and Jeff McCollum, Founder, Cake Marketing, discuss shifting strategies to encompass agile consumers and drive app downloads, click-to-call conversion, brand awareness, and m-commerce sales
  • Martin MacDonald, Director, Inbound Marketing, Expedia Affiliate Network, bridges the gap between paid search and organic SEO to maximize returns.
  • Dr. Augustine Fou, Digital Change Agent, talks using insights from digital to improve marketing ROI, innovate products, and make your business more efficient.
  • Marc Grabowski, COO, Nanigans, takes you the through using Facebook ads to acquire more profitable, long-term customers.
  • Greg Shepard, Founder and CEO, Affiliate Traction; and Sandra McDill, Global Client Services Director, Tagman, discuss aligning affiliate campaigns, multi-channel tracking, and strategic objectives into a comprehensive strategy.
  • Dominic Edmunds, Founder, SalesCycle, makes the case for email marketing as the still alive bedrock of digital marketing.
  • Ian Chamandy, Business Architect, Blueprint Business Architecture, offers a single strategic focus that he asserts can guide every decision you make and action you take, while inspiring your employees to operate at a higher level.
  • Charles Calabrese, VP of Operations, Performance Horizon Group; and Dave Naffziger, CEO, Brand Verity, put their heads together in a conversation about actionable data to create and measure KPIs, incentivize affiliates, plan budgets, and increase investments that will provide competitive advantage.
  • Geno Prussakov, CEO & Founder, AM Navigator; Rebecca Madigan, Executive Director, The Performance Marketing Association; Robert Glazer, Founder, Acceleration Partners; and Jessie Jones, Founder and CEO, PopShops, take on where affiliate networks should invest their resources in 2013.
  • Sri Sharma, Founder & Managing Director, Net Media Planet provides actionable ideas on leveraging opportunities to grow your business internationally.
  • James Maley, Head of Corporate Clients, North West, Tradedoubler; Jessica Nathan, Global Affiliate Manager, Hilton Worldwide; and Peter Figueredo, Netx.com, share 360° perspective on international, regional, and local affiliate strategy.
  • Richard Baxter, Founder, SEO Gadget; Laura Lippay, CEO, SEO Gadget US, offer 60 search, social, conversion, mobile, and content tips, tools, and timesavers in 60 minutes.
  • Kevin Edwards, Strategy Director, Affiliate Window; Todd Crawford, Co-Founder, and Impact Radius; and Peter Hamilton, Partner and CEO, HasOffers, share their global perspective on what is really threatening the future of the industry.
  • Greg Boser, President, BlueGlass, Interactive, discusses efficient content strategy that maximizes resources to create reactive content, refreshes aging content, and approaching new audiences.
  • Chris Dessi, CEO, Silverback Social; Mark Grabowski, COO, Nanigans; and Dan Merritts, CEO, F#, debate the true commerce potential of social.
  • Jenny Williams, Senior Merchant Manager, Skimlinks; and Aaron Weissman, Director of Marketing, Skimlinks, put forth three ways to hack the purchase funnel to boost sales.
  • Sarah Bundy, Founder and CEO, All Inclusive Marketing; and Mark Walters, Managing Director, Affiliate Window, debate the fear in affiliate marketing and pushing boundaries to promote innovation and creativity.
  • Danny Kourianos, VP of Product, mediaForge, discusses strategy to drive synergy between display campaigns and affiliate channels to optimize return on ad spend (ROAS).

 

"Big data, mobile, regulation, and industry and technological convergence will drive and shape the performance marketing industry in 2013," said Sarah Parsonage, Managing Director for Performance Marketing Insights: New York. "This conference signals the beginning of the global coming together of the performance marketing industry as we move toward becoming an even more nimble, sophisticated, integrated, and prosperous sector."

Performance marketing is a pricing model of interactive digital advertising which pays on a "performance" basis and includes search, affiliate, display, social, mobile, data, and email.

For more information on the conference, visit PerformanceMarketingInsights.com. For media inquiries contact:

Victoria Osorio

Victoria(at)indicatemedia.com

TEL: 646-396-6091

 

About A4u:

Existem Events is the company behind all A4u brands, including the 70,000 strong Affiliate Marketing online hubA4u, the World's largest Performance Marketing Awards ceremony, and Europe's largest Performance Marketing Conference series, a4uexpo. A4uexpo was founded in 2007 and has since launched successful shows in the UK, Spain, Germany and The Netherlands.

 A4u's core mission is to connect Publishers, Agencies, Networks and Advertisers through inspirational, cutting-edge and educational events, content, and platforms.



Media Contact: Victoria Osorio,  Indicate Media, 646-396-6091, [email protected]



News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE A4u

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...