|By PR Newswire||
|February 11, 2013 03:01 AM EST||
ANFI DEL MAR, Gran Canaria, February 11, 2013 /PRNewswire/ --
Met zon het hele jaar door, een onwaarschijnlijk mooi landschap en prachtige stranden wist Gran Canaria gedurende eeuwen al reizigers te lokken. Een mengelmoes aan culturen en tradities heeft zijn stempel gedrukt op de plaatselijke keuken, kunst en architectuur - en de magie van het eiland trekt nog steeds moderne reizigers aan.
Anfi Resorts biedt reeds gedurende meer dan twee decennia luxeverblijven die gezinnen van over de hele wereld bekoren. Op een bevoorrechte plek in het zonnige zuiden van Gran Canaria, ingenesteld tussen twee bergen en de zee, biedt Anfi droomvakanties die alle verwachtingen overstijgen. Om de bron van deze droomvakanties terug te vinden, moeten we vijfentwintig jaar in de tijd terugreizen - naar de ongelooflijke visie van één man.
Tijdens een vistochtje langs de kust van Mogan aan het begin van zijn pensioen, zag de Noorse ondernemer Bjorn Lyng een indrukwekkende bergrug verschijnen boven een kleine met keien bedekte inham. Rond diezelfde tijd, in het buurdorpje Arguineguin, vierden Fernando Jiménez en zijn vrouw Eva Silva de geboorte van hun eerste zoon, David Josué Jiménez Silva - die later op een dag internationale voetbalfaam zou genieten.
Toen David in 1988 zijn eerste pasjes deed, was Bjorn Lyng trotse eigenaar geworden van de Playa de la Verga en de omliggende zone, en begon met de ambitieuze taak van het opwaarderen van de berg, die later Anfi del Mar zou worden.
In 2013 is het 25 jaar geleden sinds de berg werd uitgegraven - een jubileum waar het team bij Anfi uitermate trots op is. En wie beter om dit zilveren jubileum te helpen vieren dan de plaatselijke held - de internationaal bekende middenvelder David Silva.
In de loop van het jaar 2013, zal de Manchester City-speler een rol spelen in een Europese promotiecampagne als ambassadeur voor Anfi. Zijn beeltenis zal prijken naast de foto's van Anfi - voornamelijk het strand van Anfi - op bussen, taxi's, metrostations en vliegtuigmagazines, waarbij men slogans zal zien die mensen moeten overtuigen van een bezoek aan Gran Canaria en Anfi: zoals "Dit is mijn strand", "Welkom in mijn huis" en "Tot binnenkort in Anfi."
De 26 jaar oude ster is opgetogen dat hij de Anfi Group in de belangrijkste Europese landen mag vertegenwoordigen. Tijdens een recent bezoek met enkele van zijn ploegmaats zei Silva: "Wanneer ik maar kan, vlucht even naar Gran Canaria en breng mijn tijd door in Anfi - dit is voor mij een unieke plek in Europa. Ik ben er trots op dat ik een bedrijf met een dergelijk belang voor mijn eiland voor wat betreft het creëren van werkgelegenheid mag vertegenwoordigen".
Anfi Group CEO, José Luis Trujillo, is net zo blij met de aanwinst van Silva in het Anfi team - "David is een perfecte vertegenwoordiging van de waarden waar de Anfi Group voor staat. Hij is de belichaming van doorzettingsvermogen, winnersmentaliteit en samenwerking. We zijn opgetogen dat deze plaatselijke held met ons samenwerkt bij dit 25-jarig jubileum - een gelegenheid waarbij even wordt teruggeblikt en waarbij wij onze visie voor de ontwikkeling van Anfi voor de komende vijfentwintig jaar kunnen naar buiten brengen".
In de loop van het ganse jaar 2013 zal Anfi voor deze feestelijke gelegenheid loterijen, sociale netwerkcampagnes en gelegenheden organiseren waarbij leden de kans zullen krijgen op een ontmoeting met Silva.
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