Welcome!

Microsoft Cloud Authors: Stackify Blog, Liz McMillan, David H Deans, Automic Blog, Pat Romanski

News Feed Item

Research and Markets: Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017

Research and Markets (http://www.researchandmarkets.com/research/45cl3d/smartphone) has announced the addition of the "Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017" report to their offering.

Affordability is vital in the effort to encourage non-smartphone owners to adopt smartphones.

The smartphone industry is set to change in 2013. Emerging Asia-Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.

This report provides:

- The following forecasts for smartphones:

- Profiles of the regional smartphone markets

- Detailed analyst views on Android, iOS, Windows Phone and other OSs

- Analysis of the average selling price of smartphones, and ARPU

- Details of the cost of owning an iPhone 5 by operator

- Smartphone retailing and pricing recommendations for operators

- An impact assessment of smartphone app usage on operators and device vendors.

Data coverage

- Total handsets

- Smartphones

- Handset connections by technology

- Shipments by operating system

Key Highlights:

  • Worldwide smartphone forecasts and OS shares: Demand-based shipment and active devices forecasts
  • The smartphone share of active handset SIMs will grow to just under 50% by 2017 - 1.4 billion new smartphones will enter the market in that year
  • Active smartphone SIMs are a better indication of the addressable smartphone user base for service providers than shipments
  • 75% of smartphone shipments will be upgrades in 2017
  • 62% of smartphones will use 4G networks in developed markets by the end of 2017
  • Emerging Asia-Pacific will drive more than a third of smartphone demand by 2017
  • Central and Eastern Europe will catch up with Western Europe in terms of penetration rates, during the forecast period
  • Smartphone adoption will plateau in North America from 2017 onwards, with penetration flattening out at around 85%
  • China will have over 200 million active smartphones by the end of 2012, despite low disposable income, no subsidies and limited 3G coverage
  • Microsoft will ship almost as many Windows Phone units in 2017 as Apple will ship iPhones in 2012
  • Chinese manufacturers will capture most of the growth from lower-end customers during 2012-2017, taking market share from other players
  • Samsung will be the leading Android smartphone vendor throughout the forecast period, but only by a small margin
  • Despite significant success, Android brings a level of fragmentation to the market, adding complexity to app development
  • Windows Phone will be the fastest-growing OS in terms of shipments in the next 5 years
  • Microsoft's Surface device range threatens Windows Phone partnerships
  • Worldwide smartphone forecasts and OS shares: Smartphone commoditisation
  • The average selling price of a smartphone declined by EUR300 from 2007 to 2011, which is threatening device profitability
  • Android is the primary driver of smartphone commoditisation, as a growing number of vendors adopt the OS
  • The response from competing OSs has been weak: Nokia's strategy is to push Symbian via low-end devices with content bundles
  • Operator opportunities and challenges in the smartphone market: Lowering smartphone ownership costs: handset subsidies and financing plans
  • Subsidies and creative tariff strategies are essential for driving high-end smartphone adoption and mobile data usage
  • Variations in subsidies and packages mean the minimum cost of an iPhone 5 16GB varies between EUR700 (3HK) and EUR1840 (T-Mobile USA)
  • Operator opportunities and challenges in the smartphone market: Monetising smartphone users: mobile data pricing and 4G
  • The greatest monetisation potential for operators in their smartphone user base is mobile data access
  • Smartphones are great drivers of data consumption but the price per gigabyte is set to decrease threatening smartphone user monetisation
  • If operators are to maximise smartphone monetisation, 4G adoption is paramount, but the value proposition is not always clear to consumers
  • Operator opportunities and challenges in the smartphone market: Managing device and OS ecosystems
  • Unlike other handsets, vendors and operators must provide smartphones with OS upgrades, which may have significant cost implications
  • If a third OS gains enough traction to compete with Android and iOS, it can create opportunities for operators to support transitioning subscribers
  • However, multi-device ecosystems will limit the number of transitions from one OS to another in the high-end customer segment

Companies Mentioned

- Acer

- Alcatel Mobile Phones

- AT&T

- Apple

- Fujitsu

- Google

- HTC

- Huawei

- Hutchison

- Lenovo

- LG

- M1

- Micromax

- Microsoft

- Netflix

- Nokia

- Panasonic

- Pantech

- Research In Motion (RIM)

- Samsung

- Skype

- Sony

- Sony Mobile Communications

- Spotify

- Sprint

- Telefónica

- Telstra

- Verizon Wireless

- Vodafone

- ZTE

For more information visit http://www.researchandmarkets.com/research/45cl3d/smartphone

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...