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Michigan State University, University of Michigan and University of Texas Implement Paciolan Ticketing Intelligence

Universities Will Leverage Ticketing Intelligence Solution for Sophisticated Data Analysis

IRVINE, CA and EAST LANSING, MI and ANN ARBOR, MI and AUSTIN, TX -- (Marketwire) -- 02/06/13 -- Paciolan, an industry-leading provider of ticketing, marketing, fundraising and sales automation solutions in college athletics, announced today that Michigan State University (Michigan State), University of Michigan (Michigan) and University of Texas-Austin (Texas) will begin implementing the company's Ticketing Intelligence data warehouse solution. Ticketing Intelligence integrates multiple databases including ticketing, marketing, University and Athletics fundraising, merchandise and concessions systems into a single database to provide a comprehensive view of all revenue streams. Paciolan has partnered with SSB Consulting Group and Kore Technologies to deliver the industry-leading data warehouse solution.

"We are proud to expand our partnership with all three of these thought-leading universities and provide them with a rich reporting solution to help each institution make critical, data-driven business decisions," said Dave Butler, chief executive officer of Paciolan. "Using this system, each university will be enabled to more easily assess their business, improve operational efficiencies and use real-time data to enhance the experience of each fan and donor."

Paciolan Ticketing Intelligence will allow each university to efficiently integrate data from third-party systems, such as data-append and lead-scoring services, as well as university fundraising systems to provide sophisticated data analysis across a complex organization to aid revenue growth.

"We're ecstatic to be afforded with a smart analytics solution that offers intelligent reporting and data analysis to help monitor and tailor innovative programs for Spartan fans," said Mark Hollis, director of athletics for Michigan State University. "With Paciolan Ticketing Intelligence, we now gain full visibility of every fan interaction, including engagement from both athletics and the university, to help elevate customer service initiatives."

With the implementation of the intelligent reporting system, each university will be able to view live reports using mobile devices, including iPads and smart phones for instant access to sophisticated data. The smart analytics solution will allow the institutions to better analyze sales, customer data, compare ticket sales and fund development across seasons, and adapt programs to maximize revenues.

"Paciolan's Ticketing Intelligence system provides our staff with a time-saving reporting tool that assists us in better understanding customer trends and helps inform marketing decisions," said Hunter Lochmann, chief marketing officer for the University of Michigan. "Additionally, we plan to use this tool to bring together data from multiple disparate databases to have a holistic view of every interaction we've had with Wolverine fans and customers."

Leveraging Paciolan's Ticketing Intelligence solution, each university will be provided with live reporting and direct data warehouse access that can enable athletics programs to create unique reports, specific to their business objectives. The intelligent reporting system provides universities with the ability to better analyze sales data by price type and price level, including season tickets, mini plans, and single or group tickets.

"Unit managers whose duties involve customer service are now proactively managing and monitoring customer needs using Paciolan's system," said DeLoss Dodds, men's athletics director for the University of Texas. "By analyzing data, we are making decisions to improve venue and communication experiences for our loyal fans and alumni."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

Visit for additional company information.

About SSB Consulting Group

Strategic Solutions for Business (SSB) is based in Denver, Colorado. Our mission is to develop quality relationships with our clients by inspiring passion through our work ethic and enthusiasm. Our focus is to deliver high value to our clients with our software, skills, thought leadership, and involvement in the worldwide business community. SSB was born from the idea that consultants should be experts in what they do. Technology and management consultants should focus on one thing: helping their clients succeed. As such, we focus on the needs of our clients first and foremost.

Visit for additional company information.

About Kore Technologies

Kore Technologies is a leading provider of enterprise integration, business intelligence and eCommerce Web solutions for MultiValue and Microsoft SQL Server databases. Founded in 1999 as a professional services and software development company, Kore specializes in providing business-to-business connectivity and best-in-class product integration with its flagship product -- Kourier Integrator. Leveraging this technology, and Kore's extensive experience with enterprise applications and database systems, Kore delivers solutions for integrating disparate applications, building data warehouses, and developing business intelligence solutions.

For more information about Kore Technologies, visit

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Paciolan Media Contacts:
Craig Ricks
Vice President of Marketing
949.823.1636 (O)

Steve Brown
Corporate Marketing Associate
949.823.4506 (O)

SSB Media Contact:
Bryan Smith
Strategic Solutions for Business
Managing Partner
303.736.6445 (O)

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