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Microsoft Cloud Authors: Liz McMillan, Elizabeth White, Mihai Corbuleac, Pat Romanski, David Bermingham

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Apps World Opens in San Francisco This Week

With over 6000 apps industry professionals & developers already registered, the global multi-platform Apps World opens in San Francisco on 7-8 February this week.

Taking over the iconic Moscone Center West on Thursday and Friday, Apps World will deliver ten expert tracks of industry content, discussion, advice and analysis, with an agenda including some of the leading authorities in app development, gaming, mobile payments and NFC, TV and automotive apps, enterprise mobility and mobile marketing.

And with practical advice and demonstration theatre sessions from leading industry brands like Microsoft, Intel, Rackspace and Enyo, the event includes a packed free-to-attend industry exhibition, encompassing a snapshot of the 2013 North American apps ecosystem.

For all important information, agendas, exhibition plans and speaker profiles, the official Apps World App is available for download on iPhone, iPad, Android and as a web app.

Running concurrently to the show, the first TV Hackfest will be challenging developers and TV professionals to create apps that harness the power of connected TV, featuring a APIs and SDKs from industry brands, plus a heap of prizes from Hackfest partners. To take part, register here.

Following three years of successful Apps World shows across several continents, this is the first time Apps World has travelled to San Francisco. With a focus on collaboration and networking, the interactive nature of the event is geared towards creating an environment for delegates to make valuable connections.

To that end, the organisers have launched Apps World Connect, an online networking tool that allows paid attendees to connect before the show, schedule meetings, engage with speakers and increase their social connections at the event.

Apps World also includes orchestrated speed networking sessions on both days, and an official show party at The Mezzanine, one of San Francisco downtown’s most popular venues, on the evening of Thursday 7 Feb. This exclusive evening soirée is free to attend for registered show delegates. Age 21+, make sure you bring your Apps World pass to be sure of entry.

Apps World founder and Six Degrees MD Ian Johnson said: “San Francisco hasn’t let us down in terms of enthusiasm. With over 6,000 pre registered attendees, this is looking set to be one of our best shows. The depth of technical expertise among the people we’ve been dealing with has been highly impressive, and we’re looking forward to meeting a lot of people, learning about where the apps industry is heading and the opportunities it has in store.”

Note to editors

Apps World North America takes place on 7-8 February at the Moscone Center in San Francisco, for full event details, see the show website: http://www.apps-world.net/northamerica/

For information about the international Apps World Series, visit: http://www.apps-world.net

For press accreditation or to enquire about speaker interviews, please contact: [email protected]

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