Click here to close now.


Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

News Feed Item

Free Fast WiFi at 30 East Midlands Trains Stations

Free, fast WiFi with The Cloud arrives at 30 train stations for improved customer experience

LONDON, UNITED KINGDOM -- (Marketwire) -- 02/06/13 -- East Midlands Trains, part of the Stagecoach Group, has announced it will be offering free WiFi for rail passengers across 30 of its stations including major hubs such as Nottingham, Sheffield, Derby and Leicester.

The deal with WiFi provider The Cloud will let customers access the internet via a dedicated, branded landing page where they will log-in and be able to browse the web, use social networks like Facebook and Twitter, and ultimately improve their travel experience. The service will be launched in 2013.

Recent research highlights the continued growth of mobile phones, with 85% of people using the internet on the go.(i) East Midlands Trains is adapting to this by ensuring its customers' mobile needs are catered for. WiFi users will be directed to The Cloud Content Portal that includes a unique combination of the latest Sky News, Sky Sports News and live travel updates as well as access to the broader internet. The content portal also carries advertising space, giving brands a unique opportunity for location-based video advertising targeting commuters and other visitors during specific times of the day.

Vince Russell, MD at The Cloud, explains: "Rail stations are no longer just thoroughfares. With shops, cafes, bars and restaurants located at various stations now, East Midlands Trains customers are spending longer at each location and it's vital they have the best possible mobile data service while they're there.

"More and more people own devices such as tablets and they want to be able to use them without having to worry about network congestion, patchy coverage or exceeding their data limits, which is where our WiFi service comes in. It provides passengers with fast, reliable, free internet access allied with unique engaging content."

East Midlands Trains provides fast and frequent trains from major cities and towns in South Yorkshire, the East Midlands and Northamptonshire and instant access to travel information is vital to its customers.

Neil Micklethwaite, Customer Service & Commercial Director at East Midlands Trains, said: "We already offer WiFi on our trains and in our first class lounges at stations. Now with The Cloud in place we will complete the WiFi package by adding all other areas to the mix, from platforms to retail and food & beverage venues. The Content Portal will be a particularly useful tool for customers as it provides a one-stop-shop of information, including London Underground travel updates - something that should be especially beneficial to those commuting in and out of the capital.

"This deal is all part of our GBP 10 million investment project which aims to improve the customer experience at all of our stations. Adapting to the mobile boom by providing free WiFi to our customers is a key element of this."

An estimated five million people every day pass through The Cloud network by visiting one of its partners, including major outlets like PizzaExpress, Caffe Nero, WH Smith, Eat, Greggs, Pret A Manger and Wagamama.

(i) Research from Our Mobile Planet, May 2012

Notes to Editors

For media enquiries, please contact East Midlands Trains on 01738 442111. Out of office hours: An on-call service operates for urgent media enquiries out of hours. To access this service, please call 08448 222888 and quote MEDIA1. Please leave a short message, including your name, media organisation, phone number and the nature of your enquiry. The on call press officer will then return your call.

East Midlands Trains

- East Midlands Trains, part of the Stagecoach Group, runs fast, frequent trains from and to London St Pancras International and key UK destinations throughout the East Midlands, including Leicester, Derby, Sheffield, Nottingham, Manchester and Liverpool.

- East Midlands Trains is currently investing over GBP 40 million to improve stations across its network and every single passenger train within its fleet.

- East Midlands Trains is committed to offering great value fares. Use the Best Fare Finder to search for cheap train tickets and book cheap train tickets to London and on more than 400 routes across the UK.

Stagecoach Group

- Stagecoach Group is a leading international public transport group, with extensive operations in the UK, United States and Canada. The Group employs around 35,000 people, and operates bus, coach, train, and tram services.

- Stagecoach is one of UK's biggest bus and coach operators with around 7,800 buses and coaches. Around 2.5 million passengers travel on Stagecoach's buses every day on a network stretching from south-west England to the Highlands and Islands of Scotland. The Group's business includes major city bus operations in London, Liverpool, Newcastle, Hull, Manchester, Oxford, Sheffield and Cambridge. Low-cost coach service,, operates between around 60 towns and cities across the UK.

- Stagecoach is a major UK rail operator, running the South West Trains, Island Line and East Midlands Trains networks. It has a 49% shareholding in Virgin Rail Group, which operates the West Coast inter-city rail franchise.

- Stagecoach also operates the Supertram light rail network in Sheffield.

- In North America, Stagecoach operates around 2,900 buses and coaches in the United States and Canada. links around 100 key locations in North America. Stagecoach is also involved in operating commuter and transit services, contracted bus services, charters, sightseeing tours and a small number of school bus services.

About The Cloud

- The Cloud ( builds and operates Wi-Fi networks across the UK and Europe to provide the mobile media experience that consumers want. The service delivers simple, fast, reliable and cost effective broadband to millions of Wi-Fi enabled smartphones, laptops and entertainment devices. The Cloud has exclusive commercial partnerships with retail, leisure, hotels, sports, transport, and entertainment and content partners to deliver its longer-term vision of a connected society.

- The Cloud has over five million registered users connecting for over 100 million minutes a week at over 14,000 live locations such as the Emirates Stadium, Silverstone Race Track, the City of London, Wetherspoons, PizzaExpress, Caffe Nero, Eat, pubs, leisure facilities, restaurants and mainline stations.

- Approximately five million people pass through The Cloud network everyday by visiting one of its partners, including major outlets such as PizzaExpress, WH Smith, Greggs, Pret A Manger and Wagamama, as well as First Great Western and Network Rail stations.

- The Cloud is a BSkyB Company.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...