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Microsoft Cloud Authors: Jayaram Krishnaswamy, Dana Gardner, David Bermingham, Pat Romanski, Adine Deford

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Blackberry Z10 Now Available at London Drugs; Canadian Retailer Set to Showcase and Supply Newest Smartphone in Western Canada

RICHMOND, BRITISH COLUMBIA -- (Marketwire) -- 02/05/13 -- The wait is finally over. BlackBerry® (NASDAQ: RIMM; TSX: RIM) recently announced two new smartphones to market, and the BlackBerry Z10 is now available at Canadian retailer London Drugs.

Available in black or white, the all-touch BlackBerry Z10 will vary in price depending on carrier, but customers can expect to pay the following through London Drugs:


----------------------------------------------------------------------------
    CARRIER                      COST                        MTM COST       
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     TELUS                $149 (3-year term)                   $650         
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     Rogers               $139 (3-year term)                   $600         
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     Koodo                 $400 (Koodo Tab)               $550 (Non Tab)    
----------------------------------------------------------------------------
      Fido         $350 (Select 2-year agreements)             $600         
----------------------------------------------------------------------------

The new BlackBerry Z10 arrived at all London Drugs stores this morning with additional shipments coming this afternoon, and again later this week. London Drugs will also be carrying a range of accessories for the BlackBerry Z10.

"This is an exciting and highly anticipated Smartphone from BlackBerry, and we've been receiving significant inquiries since the launch last week," says Chris Gibson, electronics buyer, London Drugs. "We're recommending our customers secure their BlackBerry Z10 online through the London Drugs website to ensure availability of the product and then pick up in store."

London Drugs customers can secure their BlackBerry Z10 online, via phone: 1-888-991-2299, or via email: [email protected].

The BlackBerry Z10 features a 1.5 Ghz dual core processor with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot. It includes the latest enhancements in high density pixel and screen technology to display clear, sharp, and incredibly vivid images. It features a micro HDMI out port for presentations, and advanced sensors such as NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone. It also comes with a removable battery.

The BlackBerry Z10 will be available from carriers to support their respective 4G LTE or HSPA+ networks, and all the available models include connectivity support for global roaming. For more information about the new BlackBerry Z10 smartphones powered by BlackBerry 10 please visit www.blackberry.com/blackberry10.

London Drugs customer service representatives will be available to demonstrate the new BlackBerry Z10, as well as support customers in the migration of their information from previous devices.

The BlackBerry® Q10 (touch with physical keyboard) will be available to global retailers in April 2013. London Drugs will also be carrying the BlackBerry Q10 smartphone.

ABOUT LONDON DRUGS

Founded in 1945, B.C.-based London Drugs has 77 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com. London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.

London Drugs' spokespeople are available for media interviews and product demos regarding the BlackBerry Z10.

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