|By Marketwired .||
|February 5, 2013 12:00 PM EST||
SAN FRANCISCO, CA -- (Marketwire) -- 02/05/13 -- BrightRoll, the largest independent video advertising platform, today announced that its BRIQ technology has been awarded the 2013 SIIA CODiE Award for "Best Advertising Management Platform."
BRIQ -- or BrightRoll IQ -- is a proprietary ad buying platform built specifically for video that provides the industry's leading targeting, transparency, continuous optimization and reporting solutions to help advertisers manage campaigns in real-time. BrightRoll has the largest reach to online video ad viewing audiences, and according to comScore, reached 82 percent of the total Internet population in December 2012. With access to hundreds of billions of data points, BRIQ analyzes key parameters of an ad campaign to optimize performance and deliver the best ROI so advertisers reach campaign goals.
"At BrightRoll, we're committed to helping brands build strong engagement by connecting them with audiences across web, mobile and connected TV," said Tod Sacerdoti, CEO and founder of BrightRoll. "We're honored to be recognized with the CODiE Award, as it represents our commitment to innovation and only further validates our position as the leading video ad technology platform."
SIIA CODiE Award winners represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers. BrightRoll is the first company to win for "Best Advertising Management Platform," a new category introduced in this year's competition.
"We are especially pleased with the high-caliber of this year's CODiE Award winners. The products selected as finalists stand as a testament to the dedication finalist companies have not only to meet, but also to exceed their customer and partner expectations," said Kathy Greenler Sexton, SIIA Vice President for the Content Division. "This was an extremely competitive year for the Content CODiE Awards."
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round of reviews is conducted by media, publishing, and information services executives with considerable industry expertise, as well as analysts, reporters and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.
Winners were announced during a special awards luncheon on January 31 in New York City. For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies
BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.
About the SIIA CODiE Awards
The SIIA CODiE Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose -- to celebrate the software and information industry's finest products and services.
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