RICHMOND, BRITISH COLUMBIA -- (Marketwire) -- 02/04/13 -- London Drugs continues its support of the powerful Pink Shirt Day campaign with the official Anti-bullying Pink Shirt Day shirts available at all 76 London Drugs locations. Celebrating its sixth year, CKNW's Pink Shirt Day builds awareness against bullying and encourages everyone to wear a pink shirt on Wednesday, February 27th supporting the CKNW Orphans' Fund and Boys and Girls Clubs in communities across Western Canada.

"We are proud to return as a staunch supporter and partner of the sixth annual Pink Shirt Day," said Wynne Powell, President and CEO, London Drugs. "We encourage everyone to support this important awareness campaign and purchase Pink Shirt Day T-shirts from London Drugs. The shirts have a new design and all funds raised go to the CKNW Orphans' Fund and local Boys and Girls Clubs in each community we serve, helping to foster local anti-bullying programs."

"Boys and Girls Clubs of South Coast BC have been so fortunate to receive funds from the Pink Shirt Day campaign each year since its inception," said Carolyn Tuckwell, President & CEO Boys and Girls Clubs of South Coast BC. "These funds have supported our anti-bullying programs that help children and youth to develop the skills to help to put an end to bullying in all of its forms. Our Club kids feel more confident standing up for a friend or classmate that they see being bullied, and some even talk about how they've been able to help their parents to better understand bullying. Now that's impact!"

Over the past six years, London Drugs has helped raise more than $330,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day Campaign. Pink Shirt Day T-shirts are available for $9.80 at London Drugs in both adult and youth sizes ranging from small to XXL as well as online at www.pinkshirtday.ca.

CKNW Orphans' Fund Pink Shirt Day background: CKNW started Pink Shirt Day six years ago following an anti-bullying stand of two grade 12 Nova Scotia students. The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying. Since then, CKNW's Pink Shirt Day Campaign has sent a powerful message that Bullying Stops Here and we should Make Some Noise Against Bullying. In Canada, every seven minutes someone is bullied on a playground in Canada (www.bullying.org). Bullying is demoralizing, wrecks self-esteem and has led to shootings and suicides in Canada. Bullying happens in many different forms but its purpose is to make someone else feel bad on purpose. Through awareness and education Canadians can continue to take a stand against bullying.

About the Boys and Girls Clubs Boys and Girls Clubs programs foster self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community-all of which are key elements of bullying prevention. Boys and Girls Clubs proudly participate in Pink Shirt Day because it promotes awareness, understanding and openness about the problem and a shared commitment to a solution. BGC relies heavily on community support to deliver our daily Club programs. Supporting Pink Shirt Day supports everyone who has experienced bullying as well as Boys and Girls Clubs anti-bullying programs.

About London Drugs Founded in 1945, B.C.-based London Drugs has 77 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development. www.twitter.com/LondonDrugswww.facebook.com/LondonDrugs