|By Lori MacVittie||
|February 1, 2013 10:30 AM EST||
The success of SOA, which grew out of the popular Object Oriented development paradigm, was greatly hampered by the inability of architects to enforce its central premise of reuse. But it wasn't just the lack of reusing services that caused it to fail to achieve the greatness predicted, it was the lack of adopting the idea of an authoritative source for business critical objects, i.e. data.
A customer, an order, a lead, a prospect, a service call. These "business objects" within SOA were intended to represented by a single, authoritative source as a means to ultimately provide a more holistic view of a customer that could be then be used by various business applications to ensure more quality service.
It didn't turn out that way, mores the pity, and while organizations adopted the protocols and programmatic methods associated with SOA, they never really got down to the business of implementing authoritative sources for business critical "objects". As organizations increasingly turn to SaaS solutions, particularly for CRM and SFA solutions (Gartner’s Market Trends: SaaS’s Varied Levels of Cannibalization to On-Premises Applications published: 29 October 2012) the ability to enforce a single, authoritative source becomes even more unpossible. What's perhaps even more disturbing is the potential inability to generate that holistic view of a customer that's so important to managing customer relationships and business processes.
The New Normal
Organizations have had to return to an integration-focused strategy in order to provide applications with the most current view of a customer. Unfortunately, that strategy often relies upon APIs from SaaS vendors who necessarily put limits on APIs that can interfere with that integration. As noted in "The Quest for a Cloud Integration Strategy", these limitations can strangle integration efforts to reassemble a holistic view of business objects as an organization grows:
"...many SaaS applications have very particular usage restrictions about how much data can be sent through their API in a given time window. It is critical that as data volumes increase that the solution adequately is aware of and handles those restrictions."
Note that the integration solution must be "aware of" and "handle" the restrictions. It is nearly a foregone conclusion that these limitations will eventually be met and there is no real solution around them save paying for more, if that's even an option.
While certainly that approach works for the provider - it keeps the service available - the definition of availability with respect to data is that it's, well, available. That means accessible. The existence of limitations means that at times and under certain conditions, your data will not be accessible, ergo by most folks definition it's not available.
If it's not available, the ability to put together a view of the customer is pretty much out of the question.
But eventually, it'll get there, right? Eventually, you'll have the data.
Eventually, the data you're basing decisions on, managing customers with, and basing manufacturing process on, will be consistent with reality.
Kicking Costs Down the Road - and Over the Wall
Many point to exorbitant IT costs to setup, scale, and maintain on-premise systems such as CRM. It is truth that a SaaS solution is faster and likely less expensive to maintain and scale. But it is also true that if the SaaS is unable to scale along with your business in terms of your ability to access, integrate, and analyze your own data, that you're merely kicking those capital and operating expenses down to the road - and over the wall to the business.
The problem of limitations on cloud integration (specifically SaaS integration) methods are not trivial. A perusal of support forums shows a variety of discussion on how to circumvent, avoid, and workaround these limitations to enable timely integration of data with other critical systems upon which business stakeholders rely to carry out their daily responsibilities to each other, to their investors, and to their customers.
Fulfillment, for example, may rely on data it receives as a result of integration with a SaaS. It is difficult to estimate fulfillment on data that may or may not be up to date and thus may not be consistent with the customer's view. Accounting may be relying on data it assumes is accurate, but actually is not. Most SaaS systems impose a 24 hour interval in which it enforces API access limits, which may set the books off by as much as a day - or more, depending on how much of a backlog may occur. Customers may be interfacing with systems that integrate with back-office SaaS that shows incomplete order histories, payments and deliveries, which in turn can result in increasing call center costs to deal with the inaccuracies.
The inability to access critical business data has a domino effect on every other system in place. The more distributed the sources of authoritative data the more disruptive an effect the inability to access that data due to provider-imposed limitations has on the entire business.
Eventually consistent business models are not optimal, yet the massive adoption of SaaS solutions make such a model inevitable for organizations of all sizes as they encounter artificial limitations imposed to ensure system wide availability but not necessarily individual data accessibility.
Being aware of such limitations can enable the development and implementation of strategies designed to keep data - especially authoritative data - as consistent as possible. But ultimately, any strategy is going to be highly dependent upon the provider and its ability to scale to meet demand - and loosen limitations on accessibility.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jul. 3, 2015 08:00 PM EDT Reads: 723
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Jul. 3, 2015 07:15 PM EDT Reads: 638
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jul. 3, 2015 05:30 PM EDT Reads: 599
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
Jul. 3, 2015 04:45 PM EDT Reads: 866
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
Jul. 3, 2015 04:15 PM EDT Reads: 746
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 3, 2015 12:00 PM EDT Reads: 2,390
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Jul. 3, 2015 11:45 AM EDT Reads: 1,272
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 3, 2015 11:15 AM EDT Reads: 986
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 3, 2015 10:00 AM EDT Reads: 913
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 3, 2015 09:00 AM EDT Reads: 1,345
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Jul. 3, 2015 08:15 AM EDT Reads: 2,155
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 3, 2015 08:00 AM EDT Reads: 1,165
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 3, 2015 07:45 AM EDT Reads: 2,275
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Jul. 3, 2015 07:30 AM EDT Reads: 994
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Jun. 29, 2015 12:15 PM EDT Reads: 2,792
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jun. 29, 2015 11:00 AM EDT Reads: 2,242
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
Jun. 29, 2015 09:45 AM EDT Reads: 2,597
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
Jun. 28, 2015 11:00 AM EDT Reads: 2,312
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jun. 27, 2015 10:00 AM EDT Reads: 2,324
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Jun. 26, 2015 12:00 PM EDT Reads: 2,320