Click here to close now.

Welcome!

.NET Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jaynesh Shah, Carmen Gonzalez

Related Topics: Cloud Expo, Microservices Journal, .NET, Virtualization, Big Data Journal, SDN Journal

Cloud Expo: Blog Feed Post

SaaS Creating Eventually Consistent Business Model

Our reliance on cloud and external systems has finally trickled down (or is it up?) to the business

The success of SOA, which grew out of the popular Object Oriented development paradigm, was greatly hampered by the inability of architects to enforce its central premise of reuse. But it wasn't just the lack of reusing services that caused it to fail to achieve the greatness predicted, it was the lack of adopting the idea of an authoritative source for business critical objects, i.e. data.

A customer, an order, a lead, a prospect, a service call. These "business objects" within SOA were intended to represented by a single, authoritative source as a means to ultimately provide a more holistic view of a customer that could be then be used by various business applications to ensure more quality service.

It didn't turn out that way, mores the pity, and while organizations adopted the protocols and programmatic methods associated with SOA, they never really got down to the business of implementing authoritative sources for business critical "objects". As organizations increasingly turn to SaaS solutions, particularly for CRM and SFA solutions (Gartner’s Market Trends: SaaS’s Varied Levels of Cannibalization to On-Premises Applications published: 29 October 2012) the ability to enforce a single, authoritative source becomes even more unpossible. What's perhaps even more disturbing is the potential inability to generate that holistic view of a customer that's so important to managing customer relationships and business processes.

The New Normal

Organizations have had to return to an integration-focused strategy in order to provide applications with the most current view of a customer. Unfortunately, that strategy often relies upon APIs from SaaS vendors who necessarily put limits on APIs that can interfere with that integration. As noted in "The Quest for a Cloud Integration Strategy", these limitations can strangle integration efforts to reassemble a holistic view of business objects as an organization grows:

"...many SaaS applications have very particular usage restrictions about how much data can be sent through their API in a given time window. It is critical that as data volumes increase that the solution adequately is aware of and handles those restrictions."

Note that the integration solution must be "aware of" and "handle" the restrictions. It is nearly a foregone conclusion that these limitations will eventually be met and there is no real solution around them save paying for more, if that's even an option.

While certainly that approach works for the provider - it keeps the service available - the definition of availability with respect to data is that it's, well, available. That means accessible. The existence of limitations means that at times and under certain conditions, your data will not be accessible, ergo by most folks definition it's not available.

If it's not available, the ability to put together a view of the customer is pretty much out of the question.

But eventually, it'll get there, right? Eventually, you'll have the data.

Eventually, the data you're basing decisions on, managing customers with, and basing manufacturing process on, will be consistent with reality.

Kicking Costs Down the Road - and Over the Wall

Many point to exorbitant IT costs to setup, scale, and maintain on-premise systems such as CRM. It is truth that a SaaS solution is faster and likely less expensive to maintain and scale. But it is also true that if the SaaS is unable to scale along with your business in terms of your ability to access, integrate, and analyze your own data, that you're merely kicking those capital and operating expenses down to the road - and over the wall to the business.

The problem of limitations on cloud integration (specifically SaaS integration) methods are not trivial. A perusal of support forums shows a variety of discussion on how to circumvent, avoid, and workaround these limitations to enable timely integration of data with other critical systems upon which business stakeholders rely to carry out their daily responsibilities to each other, to their investors, and to their customers.

Fulfillment, for example, may rely on data it receives as a result of integration with a SaaS. It is difficult to estimate fulfillment on data that may or may not be up to date and thus may not be consistent with the customer's view. Accounting may be relying on data it assumes is accurate, but actually is not. Most SaaS systems impose a 24 hour interval in which it enforces API access limits, which may set the books off by as much as a day - or more, depending on how much of a backlog may occur. Customers may be interfacing with systems that integrate with back-office SaaS that shows incomplete order histories, payments and deliveries, which in turn can result in increasing call center costs to deal with the inaccuracies.

The inability to access critical business data has a domino effect on every other system in place. The more distributed the sources of authoritative data the more disruptive an effect the inability to access that data due to provider-imposed limitations has on the entire business.

Eventually consistent business models are not optimal, yet the massive adoption of SaaS solutions make such a model inevitable for organizations of all sizes as they encounter artificial limitations imposed to ensure system wide availability but not necessarily individual data accessibility.

Being aware of such limitations can enable the development and implementation of strategies designed to keep data - especially authoritative data - as consistent as possible. But ultimately, any strategy is going to be highly dependent upon the provider and its ability to scale to meet demand - and loosen limitations on accessibility.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@ThingsExpo Stories
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner is Product Manager of the Omega DevCloud with KORE Telematics Inc., will discuss the evolving requirements for developers as IoT matures and conduct a live demonstration of how quickly application development can happen when the need to comply...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, will discuss IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sector...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...