Welcome!

Microsoft Cloud Authors: Pat Romanski, Jnan Dash, Andreas Grabner, Lori MacVittie, Jim Kaskade

News Feed Item

Thismoment Reports 700% Growth in Monthly Recurring Revenue for 2012 as Global Brands Adopt the Dynamic Brand Experience

SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- Thismoment, an enterprise-class provider of cloud-based software enabling the creation, delivery and measurement of Dynamic Brand Experiences™, today announced a 7x year over year monthly recurring revenue growth for 2012. This strong momentum demonstrates that as brand marketers seek to reach and engage customers in any location, at any time, and on any device in a way that is both personal and relevant, Thismoment's Distributed Engagement Channel™ (DEC) platform is increasingly becoming a central component of their digital marketing strategy.

Introduced in March 2010, DEC is already licensed by more than 100 of the Fortune 500 -- including Coca-Cola, Microsoft, Intel, Target, GM, Maybelline and Sony -- who use it to drive content consumption, sharing, conversation, and conversion easily and simultaneously across Web, mobile, and social media touch points, often on a global basis.

In October of 2012, the company released DEC 4, the newest version of its flagship product. DEC 4 has been the most rapidly adopted release in the company's history, with more than 100 deployments to date, and is delivering unprecedented levels of user engagement as measured by time spent per visit, UGC submissions, and video views.

2012 Performance and Milestones for Thismoment

Company Highlights

  • Secured $22 Million Series C round of funding led by Trident Capital and Sierra Ventures
  • Rapidly growing global presence, including expansion of EMEA office, launch of LATAM region, and acquisition of Bangalore-based technology center
  • New hires in leadership team including Stephen Bach (Chief Financial Officer), Shirley Foster (Senior Vice President, Engineering), Leandro Cruz de Paula (Divisional Vice President, Latin America), and Chris McGarry (Vice President, Product Marketing)

Customer Highlights

  • Added dozens of new customers across all categories, including American Family Insurance, Deloitte, IBM, Levi Strauss, and TaylorMade
  • Launched several hundred successful brand campaigns in partnership with the world's leading digital agencies, including Digitas, BBDO, VML & Mindshare
  • Conducted nationwide premier customer events throughout the New York, Chicago, San Francisco and Los Angeles areas
  • Instituted a global corporate visit center at San Francisco headquarters, hosting premier clients and strategic partners from around the world

Product Highlights

  • Industry-first mobile user-generated content engine (UGC)
    • DEC's industry-leading UGC engine added smartphone and tablet support, allowing multimedia uploads directly from mobile browsers
  • Facebook Timeline and Twitter card multimedia embeds
    • DEC enabled customers to extend their brand experience by embedding trackable multimedia theater modules into Twitter cards and Facebook's timeline, newsfeed and ticker
  • Responsive design
    • DEC's responsive design tools and adaptive HTML5-based templates now enable customers to easily optimize the user experience for different device form factors
  • LinkedIn social publishing integration
    • Thismoment became a LinkedIn preferred developer and launched LinkedIn page and group posting and scheduling functionality to DEC. This allows brands using DEC's Community Manager tools to easily publish to Facebook, Twitter, Google+ and LinkedIn simultaneously
  • Google+ social publishing integration
    • Thismoment became a Google+ preferred developer, integrating similar social posting, scheduling, management and measurement functionality for Google+
  • Developer.thismoment.com
    • Thismoment created a place for third party developers to leverage a host of APIs, playground, live documentation and sample code to make it easier and faster to build custom brand experiences on Thismoment's platform

User Engagement Highlights

  • 6 minutes average time spent per visit across hundreds of DEC-powered channels
  • More than 67 million user visits, and 133 million video views
  • 1 million+ user generated content (UGC) submissions processed, and more than 9 million views of user-submitted media
  • A single DEC-powered live event on Coke TV (coca-cola.tv) generated more than 500,000 simultaneous viewers across 20 countries, with the average view time topping 40 minutes

Quotes

"2012 was an important year for Thismoment, as we continued to demonstrate that our platform uniquely provides Fortune 500 brands the power, scale, and agility required to effectively engage consumers across an increasingly fragmented digital landscape."

- Vince Broady, Founder and CEO, Thismoment

"We went to Google and said we need something that's more dynamic, flexible and robust, and they were the ones that brought Thismoment to us, and ever since then, we've been very, very pleased. Overall, the net impact has been substantial. We fight above our weight, so we like companies that move at what we call 'Hyundai speed', and this is what's great about Thismoment...we can turn something over to them, and they can turn it around on a dime."

- Jon Budd, Senior Group Manager New Media, Hyundai

"Thismoment's DEC (Distributed Engagement Channel) has allowed our Tomb Raider local communities to be exceptionally responsive, and empowers each of them to utilize the site as an actual asset. I can now not only receive feedback on our implementations immediately, but I can also be much more flexible with my communication strategies. I can then provide our international constituents capabilities they previously did not possess, and empower them to experience the same advantages."

- Karl Stewart, Global Brand Manager, Crystal Dynamics

"The major benefit really is the amount of time that Thismoment saves us from the mechanical aspects of propagating content through social channels. We can now spend that time on developing the creative messaging and also thinking more strategically about how we want to engage with the end user. Everyone we've met at Thismoment has been more than willing to accommodate our needs, and they have a breadth of knowledge that we've not come across very much in the industry of social media. To be perfectly honest with you, there was simply no single vendor who provided the scope of functionality that Thismoment did."

- David Spector, Head of Mobile, TMP

About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit thismoment.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Julie Galla
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions with...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...