|By Marketwired .||
|January 30, 2013 08:00 AM EST||
LONDON -- (Marketwire) -- 01/30/13 -- CISCO LIVE -- Cisco (NASDAQ: CSCO) today released findings from two global studies that provide a vivid picture of the rising security challenges that businesses, IT departments and individuals face, particularly as employees become more mobile in blending work and personal lifestyles throughout their waking hours.
Despite popular assumptions that security risks increase as a person's online activity becomes shadier, findings from Cisco's 2013 Annual Security Report (ASR) reveal that the highest concentration of online security threats do not target pornography, pharmaceutical or gambling sites as much as they do legitimate destinations visited by mass audiences, such as major search engines, retail sites and social media outlets. In fact, Cisco found that online shopping sites are 21 times as likely, and search engines are 27 times as likely, to deliver malicious content than a counterfeit software site. Viewing online advertisements? Advertisements are 182 as times likely to deliver malicious content than pornography.
Security risks rise in businesses because many employees adopt "my way" work lifestyles in which their devices, work and online behavior mix with their personal lives virtually anywhere -- in the office, at home and everywhere in between. The business security implications of this "consumerization" trend are magnified by a second set of findings from the Cisco Connected World Technology Report (CCWTR), which provides insight into the attitudes of the world's next generation of workers, Generation Y. According to the study, most Generation Y employees believe the age of privacy is over (91%), but one third say that they are not worried about all the data that is stored and captured about them. They are willing to sacrifice personal information for socialization online. In fact, more Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers' IT departments -- departments that are paid to protect employee identities and devices.
As Generation Y graduates from college and enters the workforce in greater numbers, they test corporate cultures and policies with expectations of social media freedom, device choice, and mobile lifestyles that the generations before them never demanded. As the first chapter of the Connected World Technology Report indicated in December, Gen Y is constantly checking social media, email and text updates, whether it's in bed (3 of 4 surveyed globally), at the dinner table (almost half), in the bathroom (1 of 3), or driving (1 of 5). That lifestyle is entering work environments in greater numbers, spotlighting the future of work and how companies must consider competing for the next wave of talent. Unfortunately, what the security studies show is the next-generation workforce's lifestyles are also introducing security challenges that companies have never had to address on this scale.
- Android malware encounters grew 2,577 percent over 2012. (ASR)
- However, mobile malware represents only 0.5 percent of total Web malware encounters. (ASR)
- These trends become especially significant considering the smartphone is the No.1 device among Gen Y workers over laptops, PCs and tablets (CCWTR)
Web Malware Encounters by Country
In 2012, there was significant change in the global landscape of where users encountered Web malware. China dropped from being the second-most malware-stricken country in 2011 to the sixth spot last year. Scandinavian countries, such as Denmark and Sweden, experienced greater numbers of Web malware encounters, climbing the world ranking to the third and fourth spots, respectively. The United States retained the top spot with 33 percent of the world's Web malware encounters. (ASR)
1. United States 33.14% 2. Russian Federation 9.79% 3. Denmark 9.55% 4. Sweden 9.27% 5. Germany 6.11% 6. China 5.65% 7. United Kingdom 4.07% 8. Turkey 2.63% 9. Netherlands 2.27% 10. Ireland 1.95%
- Spam volume dropped 18 percent from 2011 to 2012, with spammers working "banker's hours" for a 25 percent drop in spam over the weekend. (ASR)
- In 2012, the majority of spam was sent during the workweek -- Tuesday was the heaviest spam day of the year. (ASR)
- India is the top source of spam worldwide, with the U.S. moving from sixth in 2011 to second in 2012. Korea, China and Vietnam round out the top five. (ASR)
- The top spoofed brands involve prescription drugs like Viagra and Cialis and luxury watches like Rolex and Omega. (ASR)
- Spammers maximize the ROI of their efforts, targeting real-world events with specific and short-lived campaigns. (ASR)
- January-March: Windows software, which coincided with the release of the Microsoft Windows 8 consumer preview.
- February-April: Tax software during U.S. tax season.
- January-March and September-December: Professional networks like LinkedIn, correlated with the desire for a career change during the beginning and end of the year.
- September-November: Cellular providers around the release of the Apple iPhone 5.
Cisco considered the business implications of these and other threat statistics by examining the attitudes and behavior of always-on, on-demand Gen Y employees.
- Although most Gen Y respondents do not trust websites to protect personal information (75 percent), such as credit card and personal contact details, their lack of confidence does not deter their online behavior, gambling that they will not be compromised. This puts a large amount of pressure on companies when these individuals take risks online with work devices on corporate networks. (CCWTR)
- Fifty-seven percent of Gen Y is comfortable with their personal information being used by retailers, social media sites, and other online properties if they will benefit from the experience. (CCWTR)
IT Policy Compliance
- Nine of 10 (90 percent) IT professionals surveyed said they have a policy governing the use of certain devices at work, yet only two of five Gen Y respondents said they were aware of such a policy. (CCWTR)
- To make matters worse, four out of five Gen Y respondents who were aware of IT's policies said they do not obey those policies. (CCWTR)
- IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: More than half (52 percent) of IT professionals globally believe their employees obey IT policies, but nearly 3 out of 4 (71 percent) of the Gen Y workforce say that they don't obey policies. (CCWTR)
- Two of three (66 percent) Gen Y respondents globally said IT has no right to monitor their online behavior, even if that behavior is conducted using company-issued devices on corporate networks. (CCWTR)
- The aversion to employer IT monitoring was greater than the aversion Gen Y respondents had to retail sites monitoring their online behavior. In other words, Gen Y is less averse to complete strangers at retail sites monitoring their activity than their own employers' IT teams -- teams that are there to protect them and their companies' information. (CCWTR)
The Internet of Everything & Security's Future
Looking ahead, the Internet of Everything represents the largest online trend today. As more people, things and devices connect to the Internet, more data from more places will be introduced across corporate and service provider networks, which open up new vulnerabilities and a need for more sophisticated security approaches.
- Exponentially more machine-to-machine (M2M) connections are coming online each day, leading to a proliferation of endpoints that extend far beyond mobile devices, laptops and desktops to an "any-to-any" scenario in which any device can connect to any cloud to any application across any network.
- By 2020, with an Internet open to an estimated 50 billion things, the number of connections balloons to more than 13 quadrillion (specifically, 13,311,666,640,184,600). Adding just one more "thing" (50 billion + 1) will increase the number of potential connections by another 50 billion.(1)
- These new connections generate data in motion that needs to be protected in real time as it is evaluated for actionable insights through the network and before it's compromised and causes irreparable damages.
- For network security professionals, the focus becomes content-neutral plumbing -- shifting from the endpoint and the periphery to the network.
- John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, Cisco
"Each year, the security threats and defenses change as a result of one another. The Cisco Annual Security Report is our expert research, highlighting global threat patterns and trends. When combined with findings from the Cisco Connected World Technology Report and how the next-generation workforce views security, there are unique, troubling and informative correlations and conclusions. Today, we live a blended work-personal life. The hackers know this, and the security threats that we encounter online such as embedded Web malware while visiting popular destinations like search engines, retailers, social media sites and smartphone/tablet apps no longer threaten only the individual; they threaten our organizations by default. This year's ASR highlights this and other trends while providing the hard data, and ideas, for how we should be approaching security today."
About the Studies
The Cisco 2013 Annual Security Report highlights the most important security trends of the year and provides tips and guidance to keep enterprise technology environments more secure. The Cisco Connected World Technology Report magnifies the threats outlined in the security report.
The third annual Cisco Connected World Technology Report was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and young workers 18 to 30 years old, and the second focused on IT professionals across a range of industries globally. Each survey includes 100 respondents from each of 18 countries, resulting in a pool of 3,600 respondents. The 18 countries are the United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea and Australia.
- Read the Cisco 2013 Annual Security Report
- Visit website: Cisco Connected World Technology Report
- Read about the acquisition of Cognitive Security from Christopher Young, senior vice president of the Security and Government Group, Cisco
- View video: Cisco's John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, on Information Security: Understanding a Global Picture in a Local Context
- For additional research on consumer shopping behavior read the January 14, 2013, Cisco press release: Eight Out of 10 Consumers Shop Through Bits and Bytes
- View video: Gen Y and Technology
- Learn about: The Internet of Everything
- Read Data in Motion insights
- Join the security conversation on Twitter by following @CiscoSecurity. You can like Cisco Security on Facebook at http://facebook.com/ciscosecurity
- Learn more: Cisco Platform Blog
- Read Cisco Blogs
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
(1) How the Internet of Everything Will Change the World... for the Better
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215013
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215017
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2015 09:30 AM EDT Reads: 4,504
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
May. 27, 2015 09:30 AM EDT Reads: 7,080
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
May. 27, 2015 09:00 AM EDT Reads: 2,311
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
May. 27, 2015 07:30 AM EDT Reads: 5,714
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
May. 27, 2015 04:30 AM EDT Reads: 4,307
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
May. 27, 2015 03:00 AM EDT Reads: 5,986
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
May. 27, 2015 02:30 AM EDT Reads: 5,648
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
May. 27, 2015 02:00 AM EDT Reads: 6,400
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a business application to multiple users (multi-tenancy). Docker, a container technology, was used to ...
May. 27, 2015 01:00 AM EDT Reads: 2,599
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
May. 26, 2015 09:00 PM EDT Reads: 5,268
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
May. 26, 2015 05:00 PM EDT Reads: 5,000
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
May. 26, 2015 02:00 PM EDT Reads: 6,739
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will addresses this very serious issue of profound change in the industry.
May. 26, 2015 01:15 PM EDT Reads: 1,229
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 26, 2015 01:00 PM EDT Reads: 7,349
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
May. 26, 2015 01:00 PM EDT Reads: 4,647
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
May. 26, 2015 12:15 PM EDT Reads: 2,753
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
May. 26, 2015 12:00 PM EDT Reads: 2,516
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
May. 26, 2015 12:00 PM EDT Reads: 2,281
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
May. 26, 2015 11:00 AM EDT Reads: 4,311
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
May. 26, 2015 11:00 AM EDT Reads: 6,008