Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

News Feed Item

Webtrends Re-Imagines Digital Marketing With Significant Enhancements to Webtrends Streams(TM)

Integrations and Session Streams Power the Next Generation of Digital Intelligence for Marketers

SAN FRANCISCO, CA -- (Marketwire) -- 01/29/13 -- Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an integration with Responsys (NASDAQ: MKTG), a leading provider of email and relationship-based marketing solutions. Launched in December, Webtrends Streams is the first scalable streaming architecture pushing real-time visitor and event-level data into the marketing ecosystem to drive immediate action.

The proliferation of mobile and social channels, along with the increasing demand to launch and run in-the-moment dynamic campaigns, is driving the need to have more direct messaging with visitors at the right time. Webtrends Streams allows customers to increase engagement and conversion with visitors while they are on a site, no matter which device or platform they are using, fueling relevant content and offers based on historical profiles and in-session behavior. The solution also tracks and responds to customer events and behavior without a time delay as data is pushed to the marketer as activity occurs. This enables marketers to adjust content and offers based on customer behavior, when responding in seconds matters.

"It's a mistake to treat real-time analytics as reporting eye candy, because the real goal is instant insight that drives immediate action.... Digital marketing interactions play out at increasingly high speeds, reducing the time organizations have to identify and react to opportunities to optimize customer interactions," wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report.(1)

Webtrends is announcing the following powerful new features with Webtrends Streams:

  • Session Streams - Customers will instantly have access to the complete rich visitor session details about each event during the visit, as each event occurs, while the visitor is still onsite. Additionally, high-value session summary information will be available in the Stream including the number of product views, events, purchases and abandonment status specific to that individual session. Access to this information as-it-happens will provide valuable business insight for marketing professionals and optimize offer relevance and product recommendations when consumed by online targeting and remarketing applications.
  • Full-Session Scoring - Leveraging the powerful Session Streams data, Webtrends Optimize, which allows customers to test, segment and target content on their sites, will be packaged with Webtrends Streams to provide instant clarity about the full value of an individual visitor while they are still onsite. Until now, marketers have used historical information to determine the value of a visitor after they have left a site. Full-session scoring will enable high-precision content testing and targeting based upon the actions a visitor takes before they leave a site. For example, customers could specify that visitors who are still onsite, have added more than one item to their cart, but fewer than three items, and have not yet made a purchase, will be shown a special offer.
  • Webtrends Streams with Responsys - A first-of-its-kind packaged solution with Responsys will enable marketers to take action on any as-it-occurs visitor behavior, such as browsing, purchases or cart abandonment with immediate remarketing campaigns. By being able to respond in a timely and relevant manner via email, mobile or social channels with relevant offers or promotions, brands will experience improved engagement, higher conversion rates and optimized ROI.

Webtrends Push API
Webtrends Streams offers a push API that enables easy consumption of the stream in powerful data visualizations, machine-to-machine solutions, or delivered directly into a customer's big data solution. The Webtrends Streams API provides a flexible method for filtering, tailoring or configuring the stream to any specific needs.

Availability
Sessions Streams is in use by Webtrends Early Adopters today and will be generally available by early Q2 2013 along with Responsys integration. Full-session Scoring with Optimize will be available by the end of Q2 2013.

Comments About the News:
"Delivering the right message to the right audience at the right time is the goal of all digital marketers, and the key to creating successful programs and campaigns. To-date, marketers have been working with 'real-time' solutions that experienced delays of up to minutes or hours after an event. This has cost them customers, conversions and ultimately ROI. Now, the rich data Webtrends Streams provides combined with these new integrations, enable marketers to take critical action on what is trending across their digital properties in the moment."
-- Alex Yoder, CEO, Webtrends

"We are proud to be partnering with Webtrends to offer an integration with Streams. For too long, marketers have been searching for a way to have their digital intelligence fuel their email campaigns, not just immediately after an event happens, but as it's happening. Webtrends is finally fulfilling the promise of as-it-occurs remarketing and our integration is the logical next step."
-- Scott Olrich, Chief Marketing and Sales Officer, Responsys

"By using Webtrends Streams, we are able to see the geographic location of our customers and the items on our site they are interested in as they are shopping. This has allowed us to optimize our content to better meet their needs and increase conversion. Streams is a game-changing technology and we're excited about the enhancements announced today -- they will allow us to take our digital intelligence one step further by driving information back into our marketing ecosystem."
-- Jason Miller, VP of Technology, Motorcycle Superstore

About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics and optimization solutions delivered across mobile, social and web enable marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends is co-headquartered in Portland and San Francisco, with offices in Seattle, London, Melbourne, France, Germany, Italy and more locations.

Webtrends dramatically improves digital marketing results for thousands of global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, Hitachi, HSBC, Barclays, Petrobras, Alitalia, KLM, ASOS and more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends
LinkedIn: www.linkedin.com/company/webtrends

(1) How Real-Time Analytics Enables Digital Intelligence, Forrester Research, Inc., January 10, 2013

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213592
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213595
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2214060

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
Shelley Risk
PR for Webtrends
Email: [email protected]
Phone: 415-205-9805

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...