Welcome!

Microsoft Cloud Authors: John Basso, Pat Romanski, Liz McMillan, Glenn Rossman, Elizabeth White

News Feed Item

On Data Privacy Day 2013, TRUSTe Research Reveals Increase in Mobile Privacy Concerns

TRUSTe 2013 U.S. Consumer Confidence Index Shows 72 Percent of Smartphone Users Are More Concerned About Privacy on Their Smartphone Than They Were a Year Ago

SAN FRANCISCO, CA -- (Marketwire) -- 01/28/13 -- To kick off Data Privacy Day #DPD13, TRUSTe®, the leading global provider of online privacy management solutions, today released its 2013 U.S. Consumer Confidence Index, which shows that a high proportion of U.S. adults aged 18 and older remain worried about their privacy online; and user mistrust and the potential impact on business are growing. The research also shows 72 percent of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago; and 81 percent of smartphone users say they are avoiding applications that they don't believe protect their privacy.

In addition, TRUSTe today concurrently released its 2013 Great Britain Consumer Confidence Index. (See UK release here.) TRUSTe also announced its participation in a series of educational events taking place the week of January 28, 2013, in support of Data Privacy Day.

"With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it's clear that mobile privacy is the latest hot issue for consumers and legislators alike," said Chris Babel, CEO of TRUSTe. "As a Data Privacy Day Champion, TRUSTe will continue to highlight to businesses that they should take consumer privacy concerns seriously and take decisive action to increase consumer confidence online."

Findings from the TRUSTe 2013 U.S. Consumer Confidence Index
Conducted online by Harris Interactive on behalf of TRUSTe, the 2013 U.S. survey that was fielded online among 2,166 U.S. adults between January 7-9, 2013, shows that overall privacy concerns of U.S. online adults remain high, with 89 percent worrying at least sometimes about their general online privacy compared with 90 percent in 2012 findings(1). However, mistrust and the potential impact on business are increasing. The survey reveals that:

  • 43 percent of online U.S. adults (up two percent from Q1 2012) do not trust companies with their personal information; and
  • 89 percent of consumers (up one percent from Q1 2012) said that they avoided doing business with companies they do not believe protect their privacy online.

When U.S. online adults were asked in more detail about different types of activities that they are concerned about, online shopping and using social networks topped the list of U.S. online privacy concerns. Specific findings include:

  • 89 percent of online shoppers worry about their privacy at least sometimes;
  • 87 percent of those who use social networks have concerns at least some of the time; and
  • 86 percent of those who bank online are concerned at least some of the time, as well as 77 percent of those who use mobile applications and 82 percent who use e-mail.

Additionally, a majority of U.S. online adults (94 percent) want the ability to control who can collect their personal information and who can track their activities online.

Accessing the Privacy Index and Survey Methodology
The TRUSTe 2013 U.S. Privacy Index Series can be accessed here, along with the complete results of the study. Harris Interactive conducted the survey online on behalf of TRUSTe and is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

TRUSTe Data Privacy Day 2013 Educational Events
To show its support for Data Privacy Day 2013, TRUSTe will participate in a series of educational events, including:

  • Chris Babel, CEO of TRUSTe, will speak about innovation in privacy and impact on business at the Seattle OTA Data Privacy Day Town Hall on January 30;
  • Kevin Trilli, vice president, products of TRUSTe, will address website privacy and compliance at the San Francisco Ensighten Agility 2013 conference on January 31;
  • TRUSTe will co-host a special San Francisco IAPP "Privacy After Hours" event January 28; and
  • Joanne Furtsch, director, product policy of TRUSTe, will host the Mobile Marketing Association (MMA) Privacy Committee at the San Francisco MMA Forum being held on January 29-30.

In addition, TRUSTe has been named as a Data Privacy Day Champion for its support of Data Privacy Day 2013 (#DPD13) with the National Cyber Security Alliance.

About TRUSTe
TRUSTe is the leading global provider of online privacy management solutions, offering a broad suite of technologies and certifications to help companies safely handle customer data, build trust and increase engagement across their online channels - including websites, advertising, mobile apps and cloud services. More than 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. The TRUSTe mission is built upon a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. The TRUSTe® Certified Privacy Seal is widely recognized and trusted by millions of consumers as a sign of responsible privacy practices. For more information, please visit http://www.truste.com.

(1) Methodology for the Q1 2012 Consumer Confidence Edition The 2012 consumer confidence survey was conducted online within the United States by Harris Interactive on behalf of TRUSTe from January 17-19, 2012, among 2,415 adults ages 18 and older.

PDF Attachment Available: http://media.marketwire.com/attachments/201301/121547_TRUSTe-US-Consumer-Confidence-Index-2013.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2210718

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...