Welcome!

Microsoft Cloud Authors: Dana Gardner, Jayaram Krishnaswamy, Yung Chou, David Bermingham, Pat Romanski

News Feed Item

On Data Privacy Day 2013, TRUSTe Research Reveals Increase in Mobile Privacy Concerns

TRUSTe 2013 U.S. Consumer Confidence Index Shows 72 Percent of Smartphone Users Are More Concerned About Privacy on Their Smartphone Than They Were a Year Ago

SAN FRANCISCO, CA -- (Marketwire) -- 01/28/13 -- To kick off Data Privacy Day #DPD13, TRUSTe®, the leading global provider of online privacy management solutions, today released its 2013 U.S. Consumer Confidence Index, which shows that a high proportion of U.S. adults aged 18 and older remain worried about their privacy online; and user mistrust and the potential impact on business are growing. The research also shows 72 percent of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago; and 81 percent of smartphone users say they are avoiding applications that they don't believe protect their privacy.

In addition, TRUSTe today concurrently released its 2013 Great Britain Consumer Confidence Index. (See UK release here.) TRUSTe also announced its participation in a series of educational events taking place the week of January 28, 2013, in support of Data Privacy Day.

"With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it's clear that mobile privacy is the latest hot issue for consumers and legislators alike," said Chris Babel, CEO of TRUSTe. "As a Data Privacy Day Champion, TRUSTe will continue to highlight to businesses that they should take consumer privacy concerns seriously and take decisive action to increase consumer confidence online."

Findings from the TRUSTe 2013 U.S. Consumer Confidence Index
Conducted online by Harris Interactive on behalf of TRUSTe, the 2013 U.S. survey that was fielded online among 2,166 U.S. adults between January 7-9, 2013, shows that overall privacy concerns of U.S. online adults remain high, with 89 percent worrying at least sometimes about their general online privacy compared with 90 percent in 2012 findings(1). However, mistrust and the potential impact on business are increasing. The survey reveals that:

  • 43 percent of online U.S. adults (up two percent from Q1 2012) do not trust companies with their personal information; and
  • 89 percent of consumers (up one percent from Q1 2012) said that they avoided doing business with companies they do not believe protect their privacy online.

When U.S. online adults were asked in more detail about different types of activities that they are concerned about, online shopping and using social networks topped the list of U.S. online privacy concerns. Specific findings include:

  • 89 percent of online shoppers worry about their privacy at least sometimes;
  • 87 percent of those who use social networks have concerns at least some of the time; and
  • 86 percent of those who bank online are concerned at least some of the time, as well as 77 percent of those who use mobile applications and 82 percent who use e-mail.

Additionally, a majority of U.S. online adults (94 percent) want the ability to control who can collect their personal information and who can track their activities online.

Accessing the Privacy Index and Survey Methodology
The TRUSTe 2013 U.S. Privacy Index Series can be accessed here, along with the complete results of the study. Harris Interactive conducted the survey online on behalf of TRUSTe and is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

TRUSTe Data Privacy Day 2013 Educational Events
To show its support for Data Privacy Day 2013, TRUSTe will participate in a series of educational events, including:

  • Chris Babel, CEO of TRUSTe, will speak about innovation in privacy and impact on business at the Seattle OTA Data Privacy Day Town Hall on January 30;
  • Kevin Trilli, vice president, products of TRUSTe, will address website privacy and compliance at the San Francisco Ensighten Agility 2013 conference on January 31;
  • TRUSTe will co-host a special San Francisco IAPP "Privacy After Hours" event January 28; and
  • Joanne Furtsch, director, product policy of TRUSTe, will host the Mobile Marketing Association (MMA) Privacy Committee at the San Francisco MMA Forum being held on January 29-30.

In addition, TRUSTe has been named as a Data Privacy Day Champion for its support of Data Privacy Day 2013 (#DPD13) with the National Cyber Security Alliance.

About TRUSTe
TRUSTe is the leading global provider of online privacy management solutions, offering a broad suite of technologies and certifications to help companies safely handle customer data, build trust and increase engagement across their online channels - including websites, advertising, mobile apps and cloud services. More than 5,000 companies, including top international brands like Apple, eBay, LinkedIn and Microsoft, rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. The TRUSTe mission is built upon a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. The TRUSTe® Certified Privacy Seal is widely recognized and trusted by millions of consumers as a sign of responsible privacy practices. For more information, please visit http://www.truste.com.

(1) Methodology for the Q1 2012 Consumer Confidence Edition The 2012 consumer confidence survey was conducted online within the United States by Harris Interactive on behalf of TRUSTe from January 17-19, 2012, among 2,415 adults ages 18 and older.

PDF Attachment Available: http://media.marketwire.com/attachments/201301/121547_TRUSTe-US-Consumer-Confidence-Index-2013.pdf

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2210718

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...