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OSF Global Services Completes Redesigned E-Boutique for L'Oreal Canada's Biotherm Brand

Responsive Design, In-Depth Analytics and a Redesigned Ecommerce Platform Bring the Luxury Skin-Care Brand Into Next Generation Ecommerce

QUEBEC CITY, QC -- (Marketwire) -- 01/28/13 -- IT professional services provider OSF Global Services announced today the delivery of a dynamic, redesigned and re-platformed webstore for L'Oreal Canada's luxury skin-care brand Biotherm. The user-friendly e-boutique is based on the Demandware® Commerce platform, a robust cloud-based solution, and offers visitors a completely personalized shopping experience thanks to the integration of responsive designed webpages, comprehensive analytics and a new product reviews platform.

L'Oreal Canada looked to OSF to build and implement their new solution after learning that OSF had already completed numerous Demandware implementations. With this knowledge OSF was able to offer valuable insight and best practice methodologies not available from other solutions partners. The result is an all new webstore and skin diagnostic tool that not only engages, but encourages customers to make the correct purchasing decisions for their specific needs.

"L'Oreal Canada's ecommerce goals were an ideal match for our methodical, customer-oriented approach to platform migration and application development," said Gerard Szatvanyi, President and CEO of OSF Global Services. "Our forte is delivering scalable, customized solutions that result in a superior shopping experience for consumers while supporting exponential growth for our clients."

The new Biotherm website includes several elements that give the customer control over the products they view and purchase. The site has also been integrated with a new product reviews platform, giving even more insight to consumers of this leading skin-care brand.

"Consumers' online shopping behavior is constantly evolving, so having the right platform and innovative partners are key to meeting our customers' expectations," said Martin Aubut, Director, Interactive Marketing and Ebusiness Strategy at L'Oréal Canada. "OSF assisted us with new technology and gave us the ability to deploy many brand sites in an efficient manner, making technology our driver for growth."

About L'Oréal Canada
L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2011 and employs more than 1,200 people. The company's prestigious portfolio of over 30 brands includes L'Oréal Professionnel, Redken, Kérastase, Matrix, PureOlogy, shu uemura Art of Hair, L'Oréal Paris, Garnier, Maybelline New York, Essie, Ombrelle, Lancôme, Giorgio Armani, Yves Saint-Laurent, Biotherm, Kiehl's, Ralph Lauren, shu uemura, Diesel, Stella McCartney, Viktor & Rolf, Cacharel, Guy Laroche, Paloma Picasso, Maison Martin Margiela, Clarisonic, La Roche-Posay, Vichy, SkinCeuticals, Roger & Gallet and The Body Shop.

About OSF Global Services
OSF delivers the technologies, customization and experience that help online retailers enable their webstore, increase conversion rates and expand their business globally. Headquartered in Quebec, Canada, OSF has offices in the U.S., France, Germany, Italy, UK, Romania and Ukraine. OSF Global Services is ISO 9001:2008 certified, Microsoft Certified, a Salesforce.com Consulting Partner, a Netsuite Solutions Partner and a Rackspace Hosting Member Partner. For more information please visit www.osf-commerce.com.

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