Welcome!

Microsoft Cloud Authors: Janakiram MSV, Pat Romanski, Steven Mandel, John Basso, Liz McMillan

News Feed Item

NetApp Data Storage Delivers and Protects Super Bowl XLVII Game-Day Data

NetApp SnapMirror Solution Provides Fast, Efficient Data Availability and Disaster Recovery to Accelerate Business Operations

SUNNYVALE, CA and NEW ORLEANS, LA -- (Marketwire) -- 01/25/13 -- The Super Bowl is consistently the most-watched event of the year. The ability of the NFL to collect, access, protect, and share all the data generated at the game will play a pivotal role in event operations for Super Bowl XLVII. While millions around the world follow the action on the field, the NFL will work behind the scenes with NetApp (NASDAQ: NTAP) -- the official data storage provider of the NFL and Super Bowl XLVII -- to provide continuous availability of critical game-day data.

Share this infographic: NetApp data storage is part of the main nerve center for NFL Operations at Super Bowl XLVII. https://www.slideshare.net/NetApp/netapps-datastorage-play-at-super-bowl-xlvii-16164941. #NetAppNFL.

"We are excited to team with NetApp to enhance our technology platform at the Super Bowl and beyond to help deliver the best experience for our fans, our broadcast partners, and the media," said Michelle McKenna, NFL senior vice president and chief information officer. "As we look to work with companies that are leaders in technology, we are pleased to integrate NetApp® products and solutions across the League."

Super Bowl XLVII kicks off a multiyear relationship between NetApp and the NFL, making NetApp the Official Data Storage Provider of the NFL, the Super Bowl, and all 32 NFL teams. The NFL will use the NetApp FAS2220 and FAS2240 storage systems to enable its support of the league-wide mission-critical activities.

"Our relationship with the NFL demonstrates the importance of data storage to key brands that can ill afford to take risks with their mission-critical operations," said Amy Love, vice president of Brand and Communications at NetApp. "The NFL has to manage challenges similar to those of many enterprise businesses -- reliability, data protection, agility, and efficiency. NetApp brings capabilities to the NFL that will help accelerate its business operations and drive success, because we do it every day for our customers."

Data Availability Speeds Up Operations on Game Day

The NFL will extend a significant part of its day-to-day IT operations to the Mercedes-Benz Superdome and the city of New Orleans ahead of the game on February 3, 2013. Preparation of the host city typically takes 30 days of execution as the NFL IT team creates multiple data center sites. For the first time in Super Bowl history, NFL IT will build a shared data storage infrastructure to improve the agility and reliability of its game-day data.

The NetApp FAS2220 will be the foundation of the NFL's shared data storage infrastructure and all three of its data center locations in New Orleans:

  • NFL Headquarters Hotel. The NetApp SnapMirror® solution will be part of the NFL's Super Bowl XLVII main data center, located at the NFL headquarters hotel. The NFL IT team will use the NetApp SnapMirror solution to replicate data between its temporary data centers in New Orleans and its central data center in New York City. This will not only enable instant access to critical game-day data, but also help protect the data and give the NFL IT team the ability to recover it quickly as needed.
  • Super Bowl XLVII Media Center. NetApp storage will be critical in enabling the global communications activities for the Super Bowl. The NFL will establish another data center at the Super Bowl XLVII Media Center, housed at the New Orleans Ernest N. Morial Convention Center. The NFL Communications department will provide game statistics, player information, and various multimedia assets to the global media outlets covering the event. One key service the NFL IT team will provide is secure access to photographs and images of the event, improving efficiency for NFL photographers at Super Bowl XLVII, who used to have to save files on individual PCs and then manually upload them onto the servers.
  • Broadcast Compound. NetApp storage set up at the NFL Broadcast Compound will also help improve data distribution to broadcast partners on Super Bowl Sunday. The NFL Broadcast Compound houses camera crews, their technical equipment, and satellite uplinks, including for NFL.com and NFL Network. In the past, NFL IT would go through the extra step of compressing the raw data sent to the compound before it was delivered to its New York and LA offices during the game, a manual task with multiple pieces of equipment. Now, with the capacity and built-in compression capabilities of NetApp storage, the NFL IT team can make the raw data available to its media properties inside the stadium instantly, speeding up the workflow on game day.

To learn more about how NetApp's agile and reliable storage technologies have secured a position at The Big Game, read Jon Kelly's blog.

Additional Resources

About NetApp
NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Discover our passion for helping companies around the world go further, faster at www.netapp.com.

NetApp, the NetApp logo, Go further, faster, and SnapMirror are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...