LONDON, UK, 23rd January 2013 - Today, the UK's best digital, wireless and mobile software technology companies have been awarded their place on Web Mission 2013, an entrepreneur-led mission to India, to accelerate their business in the growing Indian market.

The companies were selected for their innovative business models, products and services that can provide solutions for areas such as the healthcare, education, and energy sectors to the low income groups and the emerging middle classes. As India continues to experience social and business changes, this Mission will showcase the significant opportunities for UK businesses representing these sectors.

The Mission is supported by the Technology Strategy Board and UK Trade & Investment (UKTI), alongside other private sponsors, and organised by The Long Run Venture and the Co-Sponsorship Agency. The eighth in a series of Missions organised by the public, private partnership, each is designed to help successful early stage businesses accelerate their growth potential overseas.

David Bott, Director of Innovation Programmes at the Technology Strategy Board, explained: "For UK technology firms to be part of these emerging opportunities, it is crucial to understand how India absorbs and applies new technology, building on its own strengths and using business models and principles that may be unfamiliar to UK entrepreneurs and investors.

"The goal of this mission is to provide the necessary know-how, connections and inspiration to help improve and accelerate opportunities with potential customers and partners."

The seven previous missions were to the USA, including other Web Missions, Clean and Cool Missions (for environmental companies) and Future Health Missions - all supporting the most promising UK entrepreneurs and early stage businesses in each sector.

The successful applicants on this first Web Mission to India will be travelling to Bangalore followed by New Delhi, between 9th and 16th February 2013.

The chosen companies are:

• Ambiental Technical Solutions (http://www.ambiental.co.uk/)

• Audioboo Limited (http://audioboo.fm/)

• Coveritas Limited (http://www.coveritas.com/)

• Cyceera Limited (http://www.cyceera.com/)

• Inngot Limited (http://www.inngot.com/)

• Omnisoft Services Ltd (http://omnisoftservices.com/)

• OmPrompt (http://www.omprompt.com/)

• Stream Communications (http://www.stream-communications.com/)

• Sub10 Systems (http://www.sub10systems.com/)

• Sunde (http://www.sunde.net/)

• Trusted Renewables Ltd (http://trustedrenewables.com/)

• Cyan Technology PLC (http://www.cyantechnology.com/)

• uMotif (http://www.umotif.com/)

• Buffalo Project LTD (http://buffalogrid.org/)

• Zondle (http://www.zondle.com/)

You can follow the progress of these companies during their visit at http://webmission.com/ or on twitter at: https://twitter.com/TheWebMission

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About the Technology Strategy Board
The Technology Strategy Board is the UK's innovation agency. Its goal is to accelerate economic growth by stimulating and supporting business-led innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy http://www.innovateuk.org/

About UK Trade & Investment
UK Trade & Investment (UKTI) is the Government Department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK's economy - acknowledged as Europe's best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit http://www.ukti.gov.uk/ or visit the online newsroom at www.ukti.gov.uk/media

About The Long Run Venture
The Long Run Venture inspires and equips entrepreneur-led solutions to long run challenges. It combines three capabilities: Data and Intelligence - through partnerships with world-leading technologies and institutions to anchor long run thinking. Storytelling and Behaviour Change - leveraging award winning campaign experience to build long run purpose and mobilise people-led change. Finance and Business Model Innovation - fostering multi-disciplinary collaboration to accelerate growth for early-stage businesses through to MNCs. http://www.thelongrunventure.com/

About CoSpA
CoSpA (the Co-Sponsorship Agency) delivers cross-sector projects that make money and make a difference. We work with brands, causes and governments to create on-the-ground activity. From people fixing their own community buildings (with Wickes), to inspiring thousands of schools to make films (with Apple and MTV), we bring people together in interesting ways. Oli Barrett is a co-founder of Missions, StartUp Britain and 'Make Your Mark with a Tenner' (a challenge to 60,000 school pupils to see what they can turn £10 into in just one month).

Media Contacts:
Natasha Hill / Anne Ligory,
Rocket Communications,
Tel: +44 (0)845 3707 024
Email: webmission@rocketcomms.net

Claire Bassham
PR campaign Manager for the Technology Strategy Board,
Tel: 07917871130
Email: Claire.bassham@tsb.gov.uk