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Big Data Journal: Blog Post

How to Resolve Big Data Transmission Bottlenecks

Low-bandwidth push technology gives businesses a competitive edge

IBT Realtime is the missing piece in the big data puzzle...

Realtime framework and applications push technology gives big data users a competitive edge, through instantaneous data gathering, analyses, and transmission to web and mobile users, at dramatically reduced bandwidth costs.

Just collecting and storing 'big data' doesn't drive value to an organization's bottom line. The real issue is the ability to quickly communicate with users and ask any question, any time, no matter how much data you have.

"Many IT companies are striving to get their piece of the big data action, but while the cost of storing and processing data has declined dramatically, the transmission of data in a timely manner - especially for cloud-based systems - can be a daunting, expensive task," said Sérgio Costa, Realtime VP for xRTML. "Our low-bandwidth push technology gives businesses a competitive edge, by updating user activities in milliseconds, without the need for a page change or refresh."

AJAX and other traditional transmission methods do not permit timely and efficient big data updates, for reasons of control, speed, scalability, and bandwidth consumption. Realtime's a one-to-one/many-to-many messaging provides several advantages over these technologies:

  • Full-duplex very low latency push with average round-trip times of under 200ms.
  • Developers have full control over website communications, allowing them to push content to users without the need for browser requests and polling.
  • Messages much smaller than regular HTTP requests and responses, further reducing server load and bandwidth usage.
  • Unlimited scalability, ensuring that you will reach your users and take advantage of your data the moment you need to.
  • A publish-subscribe pattern with which messages and updates are published into channels that can be subscribed by applications and servers, allowing easy integration with various systems.

These Realtime advantages enable the cost-effective use of big data in demanding corporate environments, with an ease of deployment that developers love.

Founded in 1997 as Internet Business Technologies (IBT), Realtime is the creator of the leading global technology framework and applications to power the Realtime Web. The backbone of Realtime's Web technology is built on the Open Realtime Connectivity (ORTC) and Extensible Realtime Markup Language (xRTML). The Realtime Web also allows for unlimited Web scalability with maximum bandwidth efficiency.

To read up on Sergio Costa's blog post, please go to: http://blog.xrtml.org/post/realtime-a-big-solution-for-big-data_4152

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and VP of Socialradius/San Francisco-San Jose. She mainly writes about B2B solutions, social media and open source software. SocialRadius is a full-service social media marketing agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, social media outreach and strategy.