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Microsoft Cloud Authors: Jayaram Krishnaswamy, Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski

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Pay Per Click is Only the Start of a Strong Internet Marketing Campaign, says Cyberset

PPC Advertising is highly effective for quick boosts in online traffic, but long term 'net success requires a coherent marketing campaign

LOS ANGELES, Jan. 22, 2013 /PRNewswire/ -- When it comes to Internet marketing, the staff of Los Angeles-based Cyberset Corp. agrees that they have heard one question over-and-over from prospective clients. It's usually some variation of: "How do I quickly increase my website's traffic and will pay per click advertising – or any other form online paid marketing – get enough eyeballs to my site over the long term?" The answer from Cyberset, a Google Adwords qualified company, turns out to be both "yes" and "no."

Pay per click, often referred to as PPC advertising, turns out to be a highly effective way of attracting visitors to a given site over a relatively brief span of time. When it comes to the longer term, Cyberset project manager Omid Samadi says that the answer is that a multifaceted campaign is required. "PPC will attract people to your site, and some of them will go on to become customers, but its benefits when it comes to long-term Internet traffic are limited.  Achieving the kind of prominence businesses desire requires a more aggressively long term approach that really focuses on ranking as highly as possible on keyword searches on Google and the other major search engines," Mr. Samadi said.

"Cyberset has found that it achieves the best and most long-lasting approach through an approach that relies on something a lot of marketers tend to take for granted. Everyone has heard the expression 'content is king' when it comes to attracting visitors online, but at Cyberset we take a truly content-focused approach to building web traffic that is very much in line with our status as a Google certified partner. That's why we employ a team of highly focused and creative writers, web designers and developers, and web marketing experts to craft a consistent stream of high quality, keyword optimized material. It's this optimized material that keeps websites perpetually fresh from the perspective of the search engines and their proprietary algorithms," Mr. Samadi said.

"That being said, Cyberset's services are extremely useful when it comes to utilizing pay per click services," Mr. Samadi continued. "The PPC process often involves a sort of virtual auction of the most high profile keywords in a given area or topic, so finding just the right ad, with just the right keyword, at just the right time of day, can be a rather complicated process. It takes a special kind of expertise to really maximize this kind of advertising campaign and we're able to do just that. Our approach is basically that clients might well want to come to us for pay per click, but stay for a far more enduring Internet marketing campaign."

To obtain more detailed information on Cyberset and both pay per click and comprehensive Internet marketing services for companies of all sizes, please contact them online or by phone at 800-601-5053. Free consultations are available.

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SOURCE Cyberset Corp.

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