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Microsoft Cloud Authors: Dana Gardner, David Bermingham, Jayaram Krishnaswamy, Pat Romanski, Adine Deford

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Elo Touch Solutions Goes Big and Mobile for Retailers

NATIONAL RETAIL FEDERATION (NRF) - Elo Touch Solutions, a premier global supplier of touch-enabled technology, today announced new interactive digital signage and mobile touchcomputing tablet products designed to help retailers enhance their customer experience and drive sales efficiency. Elo is leveraging the industry’s leading point-of-sale (POS), point-of-information (POI), and interactive digital signage (IDS) platforms that are intuitive, reliable and secure. Rather than requiring the user to adapt to one type of touch, Elo’s architecture delivers broad flexibility of acoustic, capacitive, infrared, optical, projected and resistive technology which adapts to a variety of retail environments where mobility, design style, lighting, moisture, gloves, 24/7 reliability, and ease of deployment can all be optimized to address particular retailer requirements.

“Elo’s millions of real-life retail installations all over the world provide unique insight for our next generation of touch innovation,” said Craig Witsoe, CEO Elo Touch Solutions. “With our broad product portfolio, proven history of quality & reliability, and strong industry partnerships – Elo is professional retail, built for touch, to help redefine how you attract and retain customers.”

New Mobile Tablet

Elo will be demonstrating a new mobile tablet touchcomputer in booth #436 at the NRF Annual Convention & EXPO on January 13-16 at the Jacob K. Javits Convention Center in New York. Running Microsoft Windows and featuring an Intel Atom processor with solid state drive, the tablet has been purpose-built to support leading point-of-sale software environments and the mobile POS (mPOS) initiatives being embraced by leading retailers. An integrated magnetic stripe reader, barcode scanning, removable battery and wireless printing/networking is housed in a form factor designed to withstand being dropped on a concrete floor. An integrated docking station provides connectivity to a broad array of peripheral interfaces while also charging the main battery and an auxiliary battery pack simultaneously.

New Interactive Digital Signage

Elo’s new 70 inch interactive digital sign (7001L) is one of the largest (70 inches), thinnest (less than 4 inches), and brightest (700 lumens) solutions designed to make digital signage brand experiences interactive. The new display sports a durable steel chassis and tempered pure glass touchscreen for a long life of reliable performance in nearly any retail location. Optical technology provides multi-touch and gesture support for consumer and retail associate ease-of-use by recognizing a touch with a finger, gloved hand, prosthetic, stylus, credit card, and/or pen. Two optional, slide-in computing modules feature Intel® Core™ i3 or i5 processors to enable the 7001L to become an integrated all-in-one unit with simplified installation and maintenance. The 7001L also supports the Intel Open Pluggable Specification (OPS) to integrate with other OPS-compliant computing modules. Available worldwide in 60 days, pricing for the new 7001L starts at $11,195. Elo will be demonstrating the new 70-inch interactive digital touch display in booth #436 at the NRF Annual Convention & EXPO on January 13-16 at the Jacob K. Javits Convention Center in New York.

New On-Site Support Services

In support of new interactive digital signage deployments, Elo is offering on-site warranty repair services. The Elo On-site Exchange Program provides the highest level of support with next business day advance replacement and all related shipping charges prepaid by Elo. An authorized technician will arrive at the end user location, take possession of the warranty return unit and provide a new or equivalent unit. The program is easy to use with online claim submission. Coverage is valid for the life of the standard 3-year warranty or can be extended by purchasing a 1-year or 2-year warranty extension.

Retail Pro Demonstration

During the National Retail Federation 2013 EXPO, Elo and retail software leader Retail Pro® will be jointly demonstrating an integrated point-of-sale (POS) hardware and software solution. Retail Pro International is a global leader in point of sale, store operations, and back-office software applications for the specialty retail industry. More than 52,000 retail stores in 86 countries using 18 different languages trust Retail Pro to manage their operations; from single boutiques to prestigious, multinational retailers.

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