Welcome!

Microsoft Cloud Authors: Stackify Blog, Liz McMillan, David H Deans, Automic Blog, Pat Romanski

News Feed Item

Football Continues to be America's Favorite Sport; the Gap With Baseball Narrows Slightly this Year

College football and auto racing remain third and fourth

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Football versus baseball. It's an argument for bars and living rooms all across the nation. But, when it comes to America's favorite sport, football wins. Over one-third of adults who follow at least one sport (34%) say professional football is their favorite sport while just 16% say baseball is their favorite. The gap between the two sports has narrowed from 2011 to 2012 – in 2011 36% said pro football was their favorite while 13% said baseball was their favorite sport.

(Logo:  http://photos.prnewswire.com/prnh/20100517/NY06256LOGO)

These are some of the results of The Harris Poll of 2,176 adults surveyed online between December 12 and 18, 2012 by Harris Interactive.

Looking at how other sports fared, just over one in ten sports fans (11%) say college football is their favorite sport while 8% say it is auto racing, 7% say men's professional basketball, and 5% say hockey.  All other sports are favorites for 3% or less of sports fans.

There are some fluctuations in favorites over time. Since this question was first asked in 1985, professional football has gone up 10 points from 24% of sports fans saying it was their favorite sport then to 34% saying so now. Baseball, on the other hand, has gone down 7 points, from 23% in 1985 to 16% today.  Auto racing and hockey have both gone up 3 points while men's tennis, men's college basketball and horse racing have all gone down 3 points

Who likes football and baseball... and who really doesn't
When it comes to the top sports, different groups are more likely to cite them as favorites. African Americans (48%), those aged 40-49 years (41%), and Westerners (40%) are more likely to say professional football is their favorite sport, while those aged 18-24 (23%), college graduates (27%), and Southerners (30%) are less likely to do so. When it comes to baseball, Midwesterners (20%), those aged 50-64 (19%), and Conservatives (19%) are more likely to cite it as their favorite sport; those aged 25-29 (8%), households with income under $35,000 (11%) and Southerners (12%) are least likely to say baseball is their favorite.

So What?
The past year has been a bruising one for more than one professional sports league.  NFL was rocked by the one-two punch of March's bounty scandal and fan outcry over the replacement referees in September.  Meanwhile, professional hockey is only now poised to return – three months later than normal due to a player lockout.  However, both seem to be holding their own in terms of fan interest, with neither suffering pronounced year over year drops – an indication that fan passion has thus far persevered.

That said, there are other options for sports lovers.  College football continues to be a powerhouse, and with a hotly anticipated four-team playoff system replacing the current BCS system in 2014, fan ardor could well see an uptick.  If the professional leagues aren't careful about restoring or maintaining their images, college sports could be the beneficiaries.



TABLE 1

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


1985

1989

1992

1993

1994

1997

1998

2002

%

%

%

%

%

%

%

%

Pro football

24

26

28

24

24

28

26

27

Baseball

23

19

21

18

17

17

18

14

College football

10

6

7

8

7

10

9

9

Auto racing

5

4

5

6

5

5

7

10

Men's pro basketball

6

7

8

12

11

13

13

11

Hockey

2

3

3

3

5

4

3

3

Men's soccer

3

2

2

1

3

3

4

3

Men's college basketball

6

10

8

8

8

6

4

4

Men's golf

3

4

4

6

5

6

4

4

Track & field

2

2

1

1

2

2

3

1

Bowling

3

5

2

2

1

1

2

2

Men's tennis

5

4

4

4

3

3

4

1

Boxing

NA

NA

NA

NA

NA

NA

NA

NA

Horse racing

4

3

3

2

2

2

2

1

Women's tennis

NA

NA

NA

NA

NA

NA

NA

3

Swimming

NA

NA

NA

NA

NA

NA

NA

NA

Women's pro basketball

NA

NA

NA

NA

NA

NA

*

1

Women's soccer

NA

NA

NA

NA

NA

NA

NA

NA

Women's college basketball

NA

NA

NA

NA

NA

NA

1

1

Women's golf

NA

NA

NA

NA

NA

NA

NA

NA

Not sure

*

1

4

1

2

2

1

3

Pro football's lead over baseball

1

7

7

6

7

11

8

13

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 1 (continued)

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGE

1985–2012

%

%

%

%

%

%

%

%

%

%

%

Pro football

29

30

33

29

30

31

35

31

36

34

10

Baseball

13

15

14

14

15

16

16

17

13

16

-7

College football

9

11

13

13

12

12

12

12

13

11

1

Auto racing

9

7

11

9

10

8

9

7

8

8

3

Men's pro basketball

10

7

4

7

4

6

5

6

5

7

1

Men's college basketball

6

6

5

5

4

5

3

4

5

3

-3

Hockey

3

4

5

4

5

5

4

5

5

5

3

Men's tennis

2

1

1

2

1

1

1

2

2

2

-3

Boxing

NA

2

2

1

1

2

2

1

2

1

NA

Horse racing

2

1

2

1

2

1

2

1

2

1

-3

Swimming

NA

NA

NA

NA

NA

2

1

1

2

2

NA

Men's golf

5

4

4

4

4

4

4

2

2

2

-1

Track & field

3

1

*

2

1

1

1

2

1

1

-1

Men's soccer

3

3

2

2

2

3

2

4

1

2

-1

Bowling

1

1

1

1

2

1

1

2

1

1

-2

Women's tennis

2

2

1

1

*

1

1

1

1

1

NA

Women's pro basketball

1

*

*

*

*

*

*

-

*

*

NA

Women's soccer

NA

1

*

*

*

*

*

*

*

*

NA

Women's college basketball

*

1

*

1

1

*

*

-

*

1

NA

Women's golf

1

*

*

1

*

*

*

*

*

*

NA

Not sure

1

2

2

3

2

1

2

3

1

2

NA

Pro football's lead over baseball

16

15

19

15

15

15

19

14

23

18

17

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 2

DEMOGRAPHIC VARIATIONS IN FAVORITE SPORTS

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow more than one sport

Sport

All Adults

Highest

Lowest

%


%


%

Pro football

34

African Americans

48

Those aged 18-24

23

Those aged 40-49

41

College grads

27

Westerners

40

Southerners

30

Baseball

16

Midwesterners

20

Those aged 25-29

8

Those aged 50-64

19

Income $34.9K or less

11

Conservatives

19

Southerners

12

College Football

11

Those aged 18-24

23

Easterners

3

Post grads

18

African Americans

4

Southerners

18

Hispanics

5

Auto Racing

8

Those living in rural areas

16

African Americans

*

Those aged 65+

12

Those aged 30-39

1

Education of HS or less

11

Post grads

2



Methodology
This Harris Poll was conducted online within the United States between December 12 to 18, 2012 among 2,176 adults (aged 18 and over), 1,476 of whom say they follow at least one sport. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42319
Q955, 960

The Harris Poll® #3, January 17, 2013
By Regina A. Corso, SVP, Harris Poll and Public Relations, Harris Interactive

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]  

SOURCE Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Judith Hurwitz is president and CEO of Hurwitz & Associates, a Needham, Mass., research and consulting firm focused on emerging technology, including big data, cognitive computing and governance. She is co-author of the book Cognitive Computing and Big Data Analytics, published in 2015. Her Cloud Expo session, "What Is the Business Imperative for Cognitive Computing?" is scheduled for Wednesday, June 8, at 8:40 a.m. In it, she puts cognitive computing into perspective with its value to the busin...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...