Click here to close now.

Welcome!

.NET Authors: Greg O'Connor, Pat Romanski, Jayaram Krishnaswamy, Adine Deford, Peter Silva

News Feed Item

Football Continues to be America's Favorite Sport; the Gap With Baseball Narrows Slightly this Year

College football and auto racing remain third and fourth

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Football versus baseball. It's an argument for bars and living rooms all across the nation. But, when it comes to America's favorite sport, football wins. Over one-third of adults who follow at least one sport (34%) say professional football is their favorite sport while just 16% say baseball is their favorite. The gap between the two sports has narrowed from 2011 to 2012 – in 2011 36% said pro football was their favorite while 13% said baseball was their favorite sport.

(Logo:  http://photos.prnewswire.com/prnh/20100517/NY06256LOGO)

These are some of the results of The Harris Poll of 2,176 adults surveyed online between December 12 and 18, 2012 by Harris Interactive.

Looking at how other sports fared, just over one in ten sports fans (11%) say college football is their favorite sport while 8% say it is auto racing, 7% say men's professional basketball, and 5% say hockey.  All other sports are favorites for 3% or less of sports fans.

There are some fluctuations in favorites over time. Since this question was first asked in 1985, professional football has gone up 10 points from 24% of sports fans saying it was their favorite sport then to 34% saying so now. Baseball, on the other hand, has gone down 7 points, from 23% in 1985 to 16% today.  Auto racing and hockey have both gone up 3 points while men's tennis, men's college basketball and horse racing have all gone down 3 points

Who likes football and baseball... and who really doesn't
When it comes to the top sports, different groups are more likely to cite them as favorites. African Americans (48%), those aged 40-49 years (41%), and Westerners (40%) are more likely to say professional football is their favorite sport, while those aged 18-24 (23%), college graduates (27%), and Southerners (30%) are less likely to do so. When it comes to baseball, Midwesterners (20%), those aged 50-64 (19%), and Conservatives (19%) are more likely to cite it as their favorite sport; those aged 25-29 (8%), households with income under $35,000 (11%) and Southerners (12%) are least likely to say baseball is their favorite.

So What?
The past year has been a bruising one for more than one professional sports league.  NFL was rocked by the one-two punch of March's bounty scandal and fan outcry over the replacement referees in September.  Meanwhile, professional hockey is only now poised to return – three months later than normal due to a player lockout.  However, both seem to be holding their own in terms of fan interest, with neither suffering pronounced year over year drops – an indication that fan passion has thus far persevered.

That said, there are other options for sports lovers.  College football continues to be a powerhouse, and with a hotly anticipated four-team playoff system replacing the current BCS system in 2014, fan ardor could well see an uptick.  If the professional leagues aren't careful about restoring or maintaining their images, college sports could be the beneficiaries.



TABLE 1

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


1985

1989

1992

1993

1994

1997

1998

2002

%

%

%

%

%

%

%

%

Pro football

24

26

28

24

24

28

26

27

Baseball

23

19

21

18

17

17

18

14

College football

10

6

7

8

7

10

9

9

Auto racing

5

4

5

6

5

5

7

10

Men's pro basketball

6

7

8

12

11

13

13

11

Hockey

2

3

3

3

5

4

3

3

Men's soccer

3

2

2

1

3

3

4

3

Men's college basketball

6

10

8

8

8

6

4

4

Men's golf

3

4

4

6

5

6

4

4

Track & field

2

2

1

1

2

2

3

1

Bowling

3

5

2

2

1

1

2

2

Men's tennis

5

4

4

4

3

3

4

1

Boxing

NA

NA

NA

NA

NA

NA

NA

NA

Horse racing

4

3

3

2

2

2

2

1

Women's tennis

NA

NA

NA

NA

NA

NA

NA

3

Swimming

NA

NA

NA

NA

NA

NA

NA

NA

Women's pro basketball

NA

NA

NA

NA

NA

NA

*

1

Women's soccer

NA

NA

NA

NA

NA

NA

NA

NA

Women's college basketball

NA

NA

NA

NA

NA

NA

1

1

Women's golf

NA

NA

NA

NA

NA

NA

NA

NA

Not sure

*

1

4

1

2

2

1

3

Pro football's lead over baseball

1

7

7

6

7

11

8

13

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 1 (continued)

FAVORITE SPORT

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow one or more sport


2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

CHANGE

1985–2012

%

%

%

%

%

%

%

%

%

%

%

Pro football

29

30

33

29

30

31

35

31

36

34

10

Baseball

13

15

14

14

15

16

16

17

13

16

-7

College football

9

11

13

13

12

12

12

12

13

11

1

Auto racing

9

7

11

9

10

8

9

7

8

8

3

Men's pro basketball

10

7

4

7

4

6

5

6

5

7

1

Men's college basketball

6

6

5

5

4

5

3

4

5

3

-3

Hockey

3

4

5

4

5

5

4

5

5

5

3

Men's tennis

2

1

1

2

1

1

1

2

2

2

-3

Boxing

NA

2

2

1

1

2

2

1

2

1

NA

Horse racing

2

1

2

1

2

1

2

1

2

1

-3

Swimming

NA

NA

NA

NA

NA

2

1

1

2

2

NA

Men's golf

5

4

4

4

4

4

4

2

2

2

-1

Track & field

3

1

*

2

1

1

1

2

1

1

-1

Men's soccer

3

3

2

2

2

3

2

4

1

2

-1

Bowling

1

1

1

1

2

1

1

2

1

1

-2

Women's tennis

2

2

1

1

*

1

1

1

1

1

NA

Women's pro basketball

1

*

*

*

*

*

*

-

*

*

NA

Women's soccer

NA

1

*

*

*

*

*

*

*

*

NA

Women's college basketball

*

1

*

1

1

*

*

-

*

1

NA

Women's golf

1

*

*

1

*

*

*

*

*

*

NA

Not sure

1

2

2

3

2

1

2

3

1

2

NA

Pro football's lead over baseball

16

15

19

15

15

15

19

14

23

18

17

Note 1: NA = Not asked in that year. Men and women's sports were not always distinguished

Note 2: Percentages may not add up to 100% due to rounding.

Note 3: "*" indicates less than 0.5%


 


TABLE 2

DEMOGRAPHIC VARIATIONS IN FAVORITE SPORTS

"If you had to choose, which ONE of these sports would you say is your favorite?"

Base: All adults who follow more than one sport

Sport

All Adults

Highest

Lowest

%


%


%

Pro football

34

African Americans

48

Those aged 18-24

23

Those aged 40-49

41

College grads

27

Westerners

40

Southerners

30

Baseball

16

Midwesterners

20

Those aged 25-29

8

Those aged 50-64

19

Income $34.9K or less

11

Conservatives

19

Southerners

12

College Football

11

Those aged 18-24

23

Easterners

3

Post grads

18

African Americans

4

Southerners

18

Hispanics

5

Auto Racing

8

Those living in rural areas

16

African Americans

*

Those aged 65+

12

Those aged 30-39

1

Education of HS or less

11

Post grads

2



Methodology
This Harris Poll was conducted online within the United States between December 12 to 18, 2012 among 2,176 adults (aged 18 and over), 1,476 of whom say they follow at least one sport. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.

These statements conform to the principles of disclosure of the National Council on Public Polls.

The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.

J42319
Q955, 960

The Harris Poll® #3, January 17, 2013
By Regina A. Corso, SVP, Harris Poll and Public Relations, Harris Interactive

About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
[email protected]  

SOURCE Harris Poll

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...