CHICAGO, Jan. 16, 2013 /PRNewswire/ -- The Independent Basketball Association (IBA) and the Premier Basketball League (PBL) are excited to announce a new partnership with MVP Interactive. MVP Interactive is a unique software company that strengthens the digital strategies of professional and amateur sports teams, stadiums and sponsors.

"The partnership with MVP Interactive presents a great opportunity for the IBA-PBL to create more hype and reach an even larger audience of fans to enjoy games in many different ways," said Dr. Sev Hrywnak, Chairman of the Board of the IBA-PBL.

MVP Interactive creates a unique experience for both teams and their fans. Their products integrate touchscreens, gesture technology, augmented reality, facial morphing and social media platforms to give fans exclusive access to their favorite teams.

The innovative techniques and product design help create shareable and exciting experiences for the fan, the team and the sponsors. A win-win-win all around.

"We are proud to be partnering with the IBA-PBL for their upcoming season. We believe our products and strategies will be a great fit for changing the way both the teams and fans enjoy games, enhancing the overall experience while also providing the league's sponsors unprecedented reach to their consumers," said James Giglio, CEO of MVP Interactive.

MVP Interactive will integrate their products and strategies into IBA-PBL game venues, so that teams can grow audience awareness and attendance, while fans are participating in the live-action through social media and a gaming wall that creates virtual simulation.

Look for MVP Interactive to be incorporated at the start of the first official IBA-PBL season in March 2013. It is sure to be a game-changing experience.

The IBA-PBL is a community-owned and regionally-based professional basketball league desiring to use sports to impact and transform communities. The main goal of the IBA-PBL is to empower youth through positive contact and messages while providing both players and staff a platform to build careers in professional sports.

For any inquiries please contact Barry Bradford, Co-CEO of the IBA-PBL at barry@ibaball.net or by phone: (708) 785-4667.

SOURCE The IBA-PBL