Welcome!

Microsoft Cloud Authors: Pat Romanski, Janakiram MSV, Steven Mandel, John Basso, Liz McMillan

News Feed Item

INRIX transforma la información del tráfico con aplicaciones innovadoras

-- La nueva Suite Digital para Medios de INRIX permite a televisiones y radios ofrecer información de tráfico de gran valor reduciendo costes y complejidad

LONDRES, 15 de enero de 2013 /PRNewswire/ -- INRIX ha anunciado la disponibilidad de una serie de aplicaciones operativas  dirigidas a medios de comunicación que ofrecen información de tráfico y desplazamientos en menos tiempo y a un coste más bajo que los métodos tradicionales.

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-a )

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-b )

La Suite Digital para Medios de INRIX proporciona a los periodistas  un conjunto de herramientas  fáciles de usar, así como contenidos que van más allá de la típica información sobre el tráfico, con el objetivo de ayudar a los conductores a evitar retrasos frustrantes gracias a una información única sobre las condiciones del tráfico en todas las carreteras principales  y calles locales, incluyendo los puntos de mayor tráfico en tiempo real, así como los previstos a lo largo del día y los tiempos de trayecto en rutas clave.

"Esto supone un nuevo mercado para la información del tráfico", comenta Nick Simmons, vicepresidente y director general de medios de INRIX. "Por primera vez, los medios locales tienen acceso a servicios operativos y profesionales que ofrecen información e inventarios de gran valor con tan solo unos clicks."

La Suite Digital para Medios de INRIX consiste en aplicaciones de radio y TV  que ofrecen a los periodistas herramientas sólidas y fáciles de usar (simplemente hay que "arrastrar y soltar") para crear informes de tráfico y editarlos. Gracias a la reducción del tiempo de recogida de la información sobre el tráfico, en solo unos minutos se pueden emitir noticias con información actualizada. A través de interfaces de usuario intuitivas basadas en la web, las aplicaciones de TV y radio de INRIX eliminan el tiempo que los periodistas pasan navegando por multitud de páginas web ofreciéndoles una visión global de las condiciones de tráfico para sus emisiones que incluyen velocidades del tráfico y tiempos de desplazamiento, mapas detallados del tráfico en tiempo real, alertas de retrasos causados por accidentes y otros incidentes, así como testimonios  de testigos presenciales en Twitter y Facebook.  A diferencia de los sistemas de tráfico existentes que exigen a las cadenas comprar un hardware caro y extremadamente difícilmente escalables, INRIX TV e INRIX Radio se pueden activar de forma inmediata y  ser escaladas para conectarlas con otros dispositivos, instalaciones de producción o áreas de cobertura deseadas.

Los beneficios específicos de las aplicaciones INRIX Radio e INRIX TV incluyen:

  • INRIX Radio: Diseñada de forma exclusiva para la industria radiofónica, INRIX Radio es una plataforma basada en software como servicio (SaaS) que integra de forma inteligente tanto las incidencias del tráfico como los datos de las causas, permitiendo la producción de noticias de tráfico personalizadas para cadenas de radio. Una vez que una cadena tiene una licencia de INRIX Radio activada, cualquier empleado de la radio con un navegador web puede usar la herramienta para crear informes de tráfico en tiempo real. La herramienta de generación de script  intuitiva de la aplicación ofrece la capacidad de ver el tráfico en tres paneles en directo en una sola pantalla,  ver actualizaciones de incidentes en tiempo real y filtrar dichas incidentes en función de las preferencias. Este enfoque dinámico, combinado con la interfaz de "arrastrar y soltar" permite reordenar y ajustar fácilmente  la información, según se necesite, hasta la emisión. INRIX Radio está disponible de forma inmediata en Norteamérica y Europa.  Las radios pueden activar una prueba gratuita de 30 días en www.INRIX.com/RadioTrial.
  • INRIX TV: La única aplicación de información del tráfico diseñada exclusivamente para informativos de televisión, INRIX TV es una herramienta de recogida y realización de informes que conecta con cualquier sistema de emisión para crear informes sobre el tráfico, visualmente muy atractivos y precisos.  Tanto si se informa desde el estudio, como desde el lugar de un incidente relevante, INRIX TV ofrece a los periodistas información inmediata no sólo de lo que los conductores pueden encontrar o esperar en sus desplazamientos cotidianos, sino del impacto en el tráfico de una gran tormenta, un accidente o un evento deportivo. La aplicación hace que ofrecer la información de tráfico del día sea tan sencillo como crear una película iMovie. Una vez que los periodistas han diseñado una plantilla de informe dentro de INRIX TV, el contenido se rellena automáticamente, permitiendo crear los informes en unos pocos minutos. La aplicación incluye funciones de salida directa a mesas de mezclas, así como componentes sociales que ayudan a integrar los testimonios de testigos presenciales vía social media directamente en las emisiones. Disponible de forma inicial en EEUU, Reino Unido y Canadá, INRIX TV estará disponible para descargar en la Apple App Store a Abril.

Una sola fuente para la mejor  información del tráfico disponible

Las aplicaciones de la Suite Digital para Medios de INRIX se nutren del contenido de información de tráfico procedente de la Plataforma INRIX Traffic Intelligence, un  análisis único en tiempo real de cientos de fuentes que van desde los sensores de carreteras del gobierno, informes oficiales de accidentes e incidentes, hasta la velocidad en tiempo real del tráfico recogida gracias a una comunidad de aproximadamente 100 millones de conductores. INRIX ofrece a los periodistas una cobertura en profundidad de las condiciones de tráfico que comprende autopistas, vías urbanas y otras carreteras locales muy transitadas. El análisis de los factores que tienen un mayor impacto en el tráfico, tales como las condiciones de circulación actuales, día de la semana, estación del año, vacaciones, condiciones meteorológicas actuales y previstas, accidentes y/u obras ayudan a los medios a ofrecer a su audiencia una información orientada al ahorro de tiempo en la que pueden confiar a diario.

INRIX presentará su Suite Digital para medios en Le Radio en Paris, Radio Days Europe en Berlin y NAB 2013 en Las Vegas. Para obtener más información, visite www.inrix.com/media.

Acerca de INRIX

INRIX® es la plataforma inteligente de tráfico líder, que ofrece datos inteligentes y análisis avanzados para resolver problemas de transporte en todo el mundo. INRIX recoge datos diariamente de aproximadamente 100 millones de vehículos y dispositivos para proporcionar información del tráfico y relacionada con la conducción, así como sofisticadas herramientas de análisis y servicios en 32 países.

Con más de 200 clientes y partners, incluyendo Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, NAVIGON, O2, Tele Atlas, Telmap, Toyota and Vodafone, la información en tiempo real y las previsiones de tráfico de INRIX ayudan a los conductores a ahorrar tiempo todos los días.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.