Welcome!

Microsoft Cloud Authors: Elizabeth White, Yeshim Deniz, Serafima Al, Janakiram MSV, John Katrick

News Feed Item

INRIX transforma la información del tráfico con aplicaciones innovadoras

-- La nueva Suite Digital para Medios de INRIX permite a televisiones y radios ofrecer información de tráfico de gran valor reduciendo costes y complejidad

LONDRES, 15 de enero de 2013 /PRNewswire/ -- INRIX ha anunciado la disponibilidad de una serie de aplicaciones operativas  dirigidas a medios de comunicación que ofrecen información de tráfico y desplazamientos en menos tiempo y a un coste más bajo que los métodos tradicionales.

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-a )

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-b )

La Suite Digital para Medios de INRIX proporciona a los periodistas  un conjunto de herramientas  fáciles de usar, así como contenidos que van más allá de la típica información sobre el tráfico, con el objetivo de ayudar a los conductores a evitar retrasos frustrantes gracias a una información única sobre las condiciones del tráfico en todas las carreteras principales  y calles locales, incluyendo los puntos de mayor tráfico en tiempo real, así como los previstos a lo largo del día y los tiempos de trayecto en rutas clave.

"Esto supone un nuevo mercado para la información del tráfico", comenta Nick Simmons, vicepresidente y director general de medios de INRIX. "Por primera vez, los medios locales tienen acceso a servicios operativos y profesionales que ofrecen información e inventarios de gran valor con tan solo unos clicks."

La Suite Digital para Medios de INRIX consiste en aplicaciones de radio y TV  que ofrecen a los periodistas herramientas sólidas y fáciles de usar (simplemente hay que "arrastrar y soltar") para crear informes de tráfico y editarlos. Gracias a la reducción del tiempo de recogida de la información sobre el tráfico, en solo unos minutos se pueden emitir noticias con información actualizada. A través de interfaces de usuario intuitivas basadas en la web, las aplicaciones de TV y radio de INRIX eliminan el tiempo que los periodistas pasan navegando por multitud de páginas web ofreciéndoles una visión global de las condiciones de tráfico para sus emisiones que incluyen velocidades del tráfico y tiempos de desplazamiento, mapas detallados del tráfico en tiempo real, alertas de retrasos causados por accidentes y otros incidentes, así como testimonios  de testigos presenciales en Twitter y Facebook.  A diferencia de los sistemas de tráfico existentes que exigen a las cadenas comprar un hardware caro y extremadamente difícilmente escalables, INRIX TV e INRIX Radio se pueden activar de forma inmediata y  ser escaladas para conectarlas con otros dispositivos, instalaciones de producción o áreas de cobertura deseadas.

Los beneficios específicos de las aplicaciones INRIX Radio e INRIX TV incluyen:

  • INRIX Radio: Diseñada de forma exclusiva para la industria radiofónica, INRIX Radio es una plataforma basada en software como servicio (SaaS) que integra de forma inteligente tanto las incidencias del tráfico como los datos de las causas, permitiendo la producción de noticias de tráfico personalizadas para cadenas de radio. Una vez que una cadena tiene una licencia de INRIX Radio activada, cualquier empleado de la radio con un navegador web puede usar la herramienta para crear informes de tráfico en tiempo real. La herramienta de generación de script  intuitiva de la aplicación ofrece la capacidad de ver el tráfico en tres paneles en directo en una sola pantalla,  ver actualizaciones de incidentes en tiempo real y filtrar dichas incidentes en función de las preferencias. Este enfoque dinámico, combinado con la interfaz de "arrastrar y soltar" permite reordenar y ajustar fácilmente  la información, según se necesite, hasta la emisión. INRIX Radio está disponible de forma inmediata en Norteamérica y Europa.  Las radios pueden activar una prueba gratuita de 30 días en www.INRIX.com/RadioTrial.
  • INRIX TV: La única aplicación de información del tráfico diseñada exclusivamente para informativos de televisión, INRIX TV es una herramienta de recogida y realización de informes que conecta con cualquier sistema de emisión para crear informes sobre el tráfico, visualmente muy atractivos y precisos.  Tanto si se informa desde el estudio, como desde el lugar de un incidente relevante, INRIX TV ofrece a los periodistas información inmediata no sólo de lo que los conductores pueden encontrar o esperar en sus desplazamientos cotidianos, sino del impacto en el tráfico de una gran tormenta, un accidente o un evento deportivo. La aplicación hace que ofrecer la información de tráfico del día sea tan sencillo como crear una película iMovie. Una vez que los periodistas han diseñado una plantilla de informe dentro de INRIX TV, el contenido se rellena automáticamente, permitiendo crear los informes en unos pocos minutos. La aplicación incluye funciones de salida directa a mesas de mezclas, así como componentes sociales que ayudan a integrar los testimonios de testigos presenciales vía social media directamente en las emisiones. Disponible de forma inicial en EEUU, Reino Unido y Canadá, INRIX TV estará disponible para descargar en la Apple App Store a Abril.

Una sola fuente para la mejor  información del tráfico disponible

Las aplicaciones de la Suite Digital para Medios de INRIX se nutren del contenido de información de tráfico procedente de la Plataforma INRIX Traffic Intelligence, un  análisis único en tiempo real de cientos de fuentes que van desde los sensores de carreteras del gobierno, informes oficiales de accidentes e incidentes, hasta la velocidad en tiempo real del tráfico recogida gracias a una comunidad de aproximadamente 100 millones de conductores. INRIX ofrece a los periodistas una cobertura en profundidad de las condiciones de tráfico que comprende autopistas, vías urbanas y otras carreteras locales muy transitadas. El análisis de los factores que tienen un mayor impacto en el tráfico, tales como las condiciones de circulación actuales, día de la semana, estación del año, vacaciones, condiciones meteorológicas actuales y previstas, accidentes y/u obras ayudan a los medios a ofrecer a su audiencia una información orientada al ahorro de tiempo en la que pueden confiar a diario.

INRIX presentará su Suite Digital para medios en Le Radio en Paris, Radio Days Europe en Berlin y NAB 2013 en Las Vegas. Para obtener más información, visite www.inrix.com/media.

Acerca de INRIX

INRIX® es la plataforma inteligente de tráfico líder, que ofrece datos inteligentes y análisis avanzados para resolver problemas de transporte en todo el mundo. INRIX recoge datos diariamente de aproximadamente 100 millones de vehículos y dispositivos para proporcionar información del tráfico y relacionada con la conducción, así como sofisticadas herramientas de análisis y servicios en 32 países.

Con más de 200 clientes y partners, incluyendo Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, NAVIGON, O2, Tele Atlas, Telmap, Toyota and Vodafone, la información en tiempo real y las previsiones de tráfico de INRIX ayudan a los conductores a ahorrar tiempo todos los días.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
BnkToTheFuture.com is the largest online investment platform for investing in FinTech, Bitcoin and Blockchain companies. We believe the future of finance looks very different from the past and we aim to invest and provide trading opportunities for qualifying investors that want to build a portfolio in the sector in compliance with international financial regulations.
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
We are given a desktop platform with Java 8 or Java 9 installed and seek to find a way to deploy high-performance Java applications that use Java 3D and/or Jogl without having to run an installer. We are subject to the constraint that the applications be signed and deployed so that they can be run in a trusted environment (i.e., outside of the sandbox). Further, we seek to do this in a way that does not depend on bundling a JRE with our applications, as this makes downloads and installations rat...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
The IoT Will Grow: In what might be the most obvious prediction of the decade, the IoT will continue to expand next year, with more and more devices coming online every single day. What isn’t so obvious about this prediction: where that growth will occur. The retail, healthcare, and industrial/supply chain industries will likely see the greatest growth. Forrester Research has predicted the IoT will become “the backbone” of customer value as it continues to grow. It is no surprise that retail is ...