Welcome!

Microsoft Cloud Authors: Pat Romanski, Liz McMillan, John Basso, Elizabeth White, Mihai Corbuleac

News Feed Item

INRIX transforma la información del tráfico con aplicaciones innovadoras

-- La nueva Suite Digital para Medios de INRIX permite a televisiones y radios ofrecer información de tráfico de gran valor reduciendo costes y complejidad

LONDRES, 15 de enero de 2013 /PRNewswire/ -- INRIX ha anunciado la disponibilidad de una serie de aplicaciones operativas  dirigidas a medios de comunicación que ofrecen información de tráfico y desplazamientos en menos tiempo y a un coste más bajo que los métodos tradicionales.

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-a )

(Foto:  http://photos.prnewswire.com/prnh/20130115/SF42511-b )

La Suite Digital para Medios de INRIX proporciona a los periodistas  un conjunto de herramientas  fáciles de usar, así como contenidos que van más allá de la típica información sobre el tráfico, con el objetivo de ayudar a los conductores a evitar retrasos frustrantes gracias a una información única sobre las condiciones del tráfico en todas las carreteras principales  y calles locales, incluyendo los puntos de mayor tráfico en tiempo real, así como los previstos a lo largo del día y los tiempos de trayecto en rutas clave.

"Esto supone un nuevo mercado para la información del tráfico", comenta Nick Simmons, vicepresidente y director general de medios de INRIX. "Por primera vez, los medios locales tienen acceso a servicios operativos y profesionales que ofrecen información e inventarios de gran valor con tan solo unos clicks."

La Suite Digital para Medios de INRIX consiste en aplicaciones de radio y TV  que ofrecen a los periodistas herramientas sólidas y fáciles de usar (simplemente hay que "arrastrar y soltar") para crear informes de tráfico y editarlos. Gracias a la reducción del tiempo de recogida de la información sobre el tráfico, en solo unos minutos se pueden emitir noticias con información actualizada. A través de interfaces de usuario intuitivas basadas en la web, las aplicaciones de TV y radio de INRIX eliminan el tiempo que los periodistas pasan navegando por multitud de páginas web ofreciéndoles una visión global de las condiciones de tráfico para sus emisiones que incluyen velocidades del tráfico y tiempos de desplazamiento, mapas detallados del tráfico en tiempo real, alertas de retrasos causados por accidentes y otros incidentes, así como testimonios  de testigos presenciales en Twitter y Facebook.  A diferencia de los sistemas de tráfico existentes que exigen a las cadenas comprar un hardware caro y extremadamente difícilmente escalables, INRIX TV e INRIX Radio se pueden activar de forma inmediata y  ser escaladas para conectarlas con otros dispositivos, instalaciones de producción o áreas de cobertura deseadas.

Los beneficios específicos de las aplicaciones INRIX Radio e INRIX TV incluyen:

  • INRIX Radio: Diseñada de forma exclusiva para la industria radiofónica, INRIX Radio es una plataforma basada en software como servicio (SaaS) que integra de forma inteligente tanto las incidencias del tráfico como los datos de las causas, permitiendo la producción de noticias de tráfico personalizadas para cadenas de radio. Una vez que una cadena tiene una licencia de INRIX Radio activada, cualquier empleado de la radio con un navegador web puede usar la herramienta para crear informes de tráfico en tiempo real. La herramienta de generación de script  intuitiva de la aplicación ofrece la capacidad de ver el tráfico en tres paneles en directo en una sola pantalla,  ver actualizaciones de incidentes en tiempo real y filtrar dichas incidentes en función de las preferencias. Este enfoque dinámico, combinado con la interfaz de "arrastrar y soltar" permite reordenar y ajustar fácilmente  la información, según se necesite, hasta la emisión. INRIX Radio está disponible de forma inmediata en Norteamérica y Europa.  Las radios pueden activar una prueba gratuita de 30 días en www.INRIX.com/RadioTrial.
  • INRIX TV: La única aplicación de información del tráfico diseñada exclusivamente para informativos de televisión, INRIX TV es una herramienta de recogida y realización de informes que conecta con cualquier sistema de emisión para crear informes sobre el tráfico, visualmente muy atractivos y precisos.  Tanto si se informa desde el estudio, como desde el lugar de un incidente relevante, INRIX TV ofrece a los periodistas información inmediata no sólo de lo que los conductores pueden encontrar o esperar en sus desplazamientos cotidianos, sino del impacto en el tráfico de una gran tormenta, un accidente o un evento deportivo. La aplicación hace que ofrecer la información de tráfico del día sea tan sencillo como crear una película iMovie. Una vez que los periodistas han diseñado una plantilla de informe dentro de INRIX TV, el contenido se rellena automáticamente, permitiendo crear los informes en unos pocos minutos. La aplicación incluye funciones de salida directa a mesas de mezclas, así como componentes sociales que ayudan a integrar los testimonios de testigos presenciales vía social media directamente en las emisiones. Disponible de forma inicial en EEUU, Reino Unido y Canadá, INRIX TV estará disponible para descargar en la Apple App Store a Abril.

Una sola fuente para la mejor  información del tráfico disponible

Las aplicaciones de la Suite Digital para Medios de INRIX se nutren del contenido de información de tráfico procedente de la Plataforma INRIX Traffic Intelligence, un  análisis único en tiempo real de cientos de fuentes que van desde los sensores de carreteras del gobierno, informes oficiales de accidentes e incidentes, hasta la velocidad en tiempo real del tráfico recogida gracias a una comunidad de aproximadamente 100 millones de conductores. INRIX ofrece a los periodistas una cobertura en profundidad de las condiciones de tráfico que comprende autopistas, vías urbanas y otras carreteras locales muy transitadas. El análisis de los factores que tienen un mayor impacto en el tráfico, tales como las condiciones de circulación actuales, día de la semana, estación del año, vacaciones, condiciones meteorológicas actuales y previstas, accidentes y/u obras ayudan a los medios a ofrecer a su audiencia una información orientada al ahorro de tiempo en la que pueden confiar a diario.

INRIX presentará su Suite Digital para medios en Le Radio en Paris, Radio Days Europe en Berlin y NAB 2013 en Las Vegas. Para obtener más información, visite www.inrix.com/media.

Acerca de INRIX

INRIX® es la plataforma inteligente de tráfico líder, que ofrece datos inteligentes y análisis avanzados para resolver problemas de transporte en todo el mundo. INRIX recoge datos diariamente de aproximadamente 100 millones de vehículos y dispositivos para proporcionar información del tráfico y relacionada con la conducción, así como sofisticadas herramientas de análisis y servicios en 32 países.

Con más de 200 clientes y partners, incluyendo Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, NAVIGON, O2, Tele Atlas, Telmap, Toyota and Vodafone, la información en tiempo real y las previsiones de tráfico de INRIX ayudan a los conductores a ahorrar tiempo todos los días.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"C2M is our digital transformation and IoT platform. We've had C2M on the market for almost three years now and it has a comprehensive set of functionalities that it brings to the market," explained Mahesh Ramu, Vice President, IoT Strategy and Operations at Plasma, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.