Welcome!

Microsoft Cloud Authors: Pat Romanski, Elizabeth White, Liz McMillan, Mihai Corbuleac, David Bermingham

News Feed Item

A Smart Market: How Apple and Blackberry Plan to Battle Android, Windows Phone 8

NEW YORK, January 14, 2013 /PRNewswire/ --

There is more than meets the eye in the smartphone market - prospects are actually quite different from what investors are being told, once growth considerations and revenue strategy are accounted for. The result, is opportunity where you least expect it.

The race is on and competition is heating up as Apple Inc. (NASDAQ: AAPL) [Full Research Report] and Research In Motion Limited (NASDAQ: RIMM) [Free Research Report] look to defend their positions in the marketplace. Apple's primary focus remains on the consumer, with enterprise and government market share gains growing as a result of RIM's aging platform. RIM is looking to reverse this trend and build new momentum with the launch of BB10, BlackBerry's first major revamp since the dawn of the iPhone circa 2007.

Opportunity is abound as RIM opens the door to OEM licensing of its Blackberry 10 Platform, a move which could drive increased user-adoption. The struggling image of Blackberry may be a thing of the past as RIM fast approaches its January 30, 2013 launch date, already securing U.S. government security clearance for its new BB10 platform. RIM will look to defend its current market share from further erosion and springboard this excitement to regain lost ground. If RIM can successfully execute its launch this January, the cash-rich company could soon discover a different kind of momentum. This could allow ramp-ups in advertising, bringing the Blackberry back into the forefront of consumer's minds.

Despite a lower market-share than Android, Apple continues to leverage device sales and complementary offerings (AppStore, iCloud, iTunes) to capture high-margin revenues from its current smartphone market-share. This is ultimately where Apple's strategy succeeds, ensuring every sale counts with wide margins. Apple's ability to build an ecosystem surrounding its mobile devices has fostered an entire economy all its own, establishing reoccurring revenue streams from user purchases.

More importantly however, something its competitors are only starting to realize, the secondary ecosystem available to users is what drives device purchases in the first place. Apple stacks its profits upfront with its pricing of the device itself, while delivering its famous user experience with AppStore, iTunes and iCloud in order to build user retention and drive demand for the next generation of device purchases.

Google Inc. (NASDAQ: GOOG) [Full Research Report] is unique in its approach to the mobile market. Android is a hedge for Google, not a dependent revenue stream. The search giant drives revenue no matter what happens in the mobile arena as they are focused on content and ad delivery. Profits directly related to its Android platform are insignificant when considering the big picture.

Google's strategy is to deliver mobile-ads on iOS, Android and other mobile platforms and is independent of which platform holds the greatest market-share. Google's interest in Android is to protect its mobile ad revenue stream by controlling the platform itself, just in case any competitors try to "cut-off" Google ads. Therefore, despite Google's counter-intuitive approach of giving Android away for free, it rather works to improve the overall smartphone market - ultimately increasing user adoption of mobile browsing and allowing the company to serve more ads and drive more revenue.  This allows Google to focus on long-term, user-beneficial developments and enables its partners the flexibility to offer low-cost devices.

Microsoft Corporation (NASDAQ: MSFT)'s [Free Research Report] Windows Phone 8 could recover market share with a unified approach across all platforms. It's partnership with Nokia cements its position in the mobile race as a top 4 competitor, just behind Blackberry in user adoption.

The success of Windows Phone will rely heavily on the overall success of Windows 8 on tablet and desktop form factors. A familiar user-experience across a family of devices may prove to be a rather distinct advantage. Employees who use Windows at work prefer to have a Windows OS at home. If Microsoft can realize its goal and turn advertising dollars into active Windows 8 users, a growing market share of Windows Phone 8 may soon follow.

Hindsight Delivers Insight into Future Trends

The year is 2006. Nokia dominates the smartphone market and Google is developing an Android platform as insurance against any potential lock-out of Google's mobile search revenue, with particular concern toward Microsoft's mobile platform. Apple is developing its iOS platform in preparation for its upcoming iPhone release and RIM's Blackberry remains focused on security, still relatively unchanged since its debut.

Fast forward to 2013 and innovation is now king. Google and Apple have emerged as the major players because consumers rewarded companies which were thinking on their behalf. An entirely new segment of the population became smartphone adopters, thanks to the disruptive innovations brought forth delivering a user-experience the average consumer could relate to.

Moving forward, how will innovation and technology change? Where are the next major trends in the marketplace forming? If you would like to read full research reports on the mobile handset industry, including price targets for Apple, RIM, Google and Microsoft, use these free links below.

Reference Links:

[(1)] The Full Research Report on Apple Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/aebe_AAPL]

[(2)] The Free Research Report on Research In Motion Limited - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/903b_RIMM]

[(3)] The Full Research Report on Google Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/8cec_GOOG]

[(4)] The Free Research Report on Microsoft Corporation - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: [http://www.NationalTradersAssociation.org/r/entire_report/eb0c_MSFT]

Consider National Traders Association

Tired of hearing about the latest, greatest trade opportunity... only to realize that the ship has long sailed? You need a strong, informative community in your arsenal. Join the group that has been consistently identifying momentous situations as they develop -- long before they become the next top news on major financial networks.

Contact:
Demi Lapierre
Email: [email protected]
Main: +1-702-212-4493

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...