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Aquafina® and "Project Runway" Call on Fans to Select 'Pure Challenge' Design Finalists

One lucky fan will receive a trip to Fashion Week to attend the Project Runway Season 11 finale

PURCHASE, N.Y., Jan. 11, 2013 /PRNewswire/ -- Today through January 20, 2013, consumers can vote for their favorite Aquafina-inspired design submitted as part of the Aquafina 'Pure Challenge' at Facebook.com/Aquafina and be entered for a chance to win a trip to the "Project Runway" Season 11 finale.  Narrowed down from the pool of design submissions gathered over the past month, the four designers who receive the most votes will compete in a one-hour, live design competition in New York City on February 6, 2013. The grand prize winner will receive $5,000, Aquafina for a year and recognition among the esteemed "Project Runway" and fashion communities.

PHOTO LINK: Aquafina Logo – http://multimedia.pepsico.com/public/asset_id/2243 
PHOTO LINK: Project Runway Logo – http://multimedia.pepsico.com/public/asset_id/2246

"We're thrilled that through our collaboration with 'Project Runway,' we were able to provide consumers with an opportunity to showcase their individuality and passions through design," said Galit Cann, Marketing Director, Aquafina. "Each design submission uniquely conveyed the pure essence of the designer and we're anxiously awaiting the voting results."

The Aquafina 'Pure Challenge' is inspired by Aquafina's commitment to providing pure water, perfect taste to help consumers feel their best every day. By working closely with "Project Runway," the platform provided aspiring designers an opportunity to celebrate the pure essence of who they are through fashion.

To vote, please visit facebook.com/Aquafina and join the conversation @aquafina #purechallenge. 

No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL or NE) and who did not purchase any equipment for purposes of entering this contest. Void where prohibited. Enter Contest between 12/12/12 & ending 1/20/2013. To enter and for Official Rules and other important terms and conditions, visit Facebook.com/Aquafina. 

About Aquafina
Aquafina (www.aquafina.com) is a product of PepsiCo Beverages Americas (PBA), a division of PepsiCo. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.  

SOURCE PepsiCo

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