|By Marketwired .||
|January 8, 2013 08:01 AM EST||
LAS VEGAS, NV -- (Marketwire) -- 01/08/13 -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), today reported the winners and losers of its fourth annual Battle of the Consumer Electronics Brands at CES TV advertising competition.
Brands were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands' spots during time-shifted viewing. While overall fast-forwarding rates were the key criterion, many other factors were also considered in assigning winning and losing brands including the following: fast-forwarding rates in similar, or different, media environments (i.e. media type, networks, dayparts), fast-forwarding rates for spots that ran in the first and middle commercial pod positions, and fast-forwarding rates for different advertising creative executions for a given brand.
"This annual analysis continues to be an eye opener for consumer electronics brands and advertisers showing them just how valuable insights into TV viewing behavior that are more granular than the current ratings currency can be in terms of helping reduce wasteful ad spending," said Mark Lieberman, CEO TRA, Inc. "For example, our second-by-second measurement capabilities were able to show that for the first time in four years Kmart saw far less fast-forwarding than other major retailers. Armed with this information, these companies can go back to the board room and figure out better ways to target their desired audience and see an improved ROI from their advertising campaigns."
TRA announced the winning and losing brands, based on national TV ads that ran between January and November 2012, during the 2013 International Consumer Electronics Show (CES) in Las Vegas.
Best Buy vs. Mass Merchants: Wal-Mart, Target, Kmart, Sears [For the first time in four years Kmart wins in 2012's tightest race]
- Kmart had the lowest overall fast-forward rate compared to all the other retailers in Cable.
- Kmart delivered a significantly lower fast-forward rate in the first commercial pod position than the other retailers.
- In the Early Morning daypart, where Kmart aired 11% of its spots, it scored the lowest fast-forward rate when compared to the other retailers.
LG vs. Panasonic vs. Samsung [For the fourth year in a row the winner is... LG]
- With overall spot counts down considerably from last year in the HD Television category, LG delivered the lowest fast-forward rate overall when compared to Panasonic and Samsung.
- LG's Primetime fast-forward rate was 20% lower than Samsung's and 40% lower than Panasonic's.
- While Panasonic aired a greater percent of its spots in the first pod position, LG's fast-forward rate was only half the rate of Panasonic's.
- LG's fast-forward rate was also significantly lower than Panasonic and Samsung in the toughest pod position, the middle slot.
AT&T Wireless vs. Sprint vs. T-Mobile vs. Verizon Wireless [For the fourth year running the winner is... Verizon Wireless]
- Verizon dominated the category this year, scoring the lowest fast-forward rates overall, on Cable, and in Primetime.
- With almost one quarter of its Broadcast spots airing on NBC, Verizon Wireless had the lowest fast-forward rate when compared to the other wireless carriers.
- Verizon Wireless scored at least a 25% advantage over AT&T, Sprint and T-Mobile with its fast-forward rate in the coveted first pod position.
Handheld Video Game Consoles
Nintendo 3DS vs. Sony PlayStation Vita [The winner, for the third year in a row, is... Nintendo 3DS]
- Nintendo 3DS delivered a fast-forward rate in Daytime that was only one-third the rate experienced by Sony PlayStation Vita.
- While Sony aired significantly more spots in the first pod position, Nintendo 3DS scored a much lower fast-forward rate.
- Both brands allocated a large percentage of their Cable spots to Comedy Central, but Nintendo 3DS received a significantly lower fast-forward rate.
Amazon Kindle Fire vs. Apple iPad vs. Google Nexus 7 & 10 vs. Microsoft Surface vs. Barnes & Noble NOOK vs. Samsung Galaxy [The winner is... NOOK]
- While the Apple iPad aired 20% of its spots in the first pod position and NOOK only 10%, NOOK scored a superior fast-forward rate in the first pod compared to all the other tablets.
- All six tablet brands allocated a significant amount of spots to the USA Network and Comedy Central, but it was NOOK who delivered the lowest fast-forward rate on both networks.
Canon EOS vs. GoPro Hero vs. Nikon D vs. Olympus Pen [The winner is... Olympus Pen]
- Despite Ashton Kutcher's best effort for Nikon D, the Olympus Pen had less overall fast-forwarding than the other digital camera advertisers.
- Even though the Olympus Pen had fewer spots in the first pod position than the other brands, it delivered significantly less fast-forwarding.
- The Olympus Pen spot "Amazing Image Quality" scored less fast-forwarding than the primary spots of the other digital camera advertisers.
Nintendo Wii U vs. Microsoft Kinect vs. Xbox 360 [The winner is... Xbox 360]
- Xbox 360 garnered a lower overall fast-forward rate than Microsoft Kinect and Nintendo Wii U.
- All three game systems managed to get only 10% of their spots in the coveted first pod position, but Xbox 360 came out on top when it came to fast-forward rate.
- Xbox 360, Microsoft Kinect and Nintendo Wii U all aired significant schedules on ABC Family, but it was Xbox 360 that delivered the lowest fast-forward rate.
Video Game Systems for Children
LeapFrog Leapster GS vs. VTech Inno Tab [The winner in this new category is... VTech Inno Tab]
- Both VTech and LeapFrog aired approximately one-third of their spots in Daytime where VTech scored a significantly lower fast-forward rate.
- VTech also delivered the lower fast-forward rate in the first pod position.
- The Food Network garnered a significant share of the spot allocation for VTech and LeapFrog, and it was VTech that experienced less fast-forwarding.
TRA also helps advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of advertisers with their own proprietary databases. To learn more about TRA's capabilities and services please visit www.traglobal.com
About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Scripps Networks, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 30, 2016 02:15 PM EDT Reads: 1,720
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 30, 2016 02:15 PM EDT Reads: 1,153
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Sep. 30, 2016 02:15 PM EDT Reads: 707
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 30, 2016 02:00 PM EDT Reads: 3,568
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 30, 2016 01:45 PM EDT Reads: 576
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 01:15 PM EDT Reads: 310
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Sep. 30, 2016 01:15 PM EDT Reads: 5,164
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 30, 2016 01:15 PM EDT Reads: 1,287
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 30, 2016 01:00 PM EDT Reads: 4,235
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Sep. 30, 2016 12:45 PM EDT Reads: 2,703
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 30, 2016 12:45 PM EDT Reads: 4,492
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Sep. 30, 2016 12:30 PM EDT Reads: 3,271
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 30, 2016 12:30 PM EDT Reads: 497
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 12:30 PM EDT Reads: 2,262
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Sep. 30, 2016 12:15 PM EDT Reads: 3,233
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Sep. 30, 2016 11:15 AM EDT Reads: 3,105
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Sep. 30, 2016 11:15 AM EDT Reads: 1,576
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 30, 2016 11:00 AM EDT Reads: 525
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 30, 2016 11:00 AM EDT Reads: 572
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 30, 2016 11:00 AM EDT Reads: 4,010