Click here to close now.

Welcome!

.NET Authors: Elizabeth White, Pat Romanski, Andreas Grabner, Trevor Parsons, Tad Anderson

News Feed Item

Avast sceglie la soluzione In-Product Store di Nexway per incrementare le proprie vendite internazionali online

PARIGI, January 8, 2013 /PRNewswire/ --

Nexway, azienda leader nel settore del commercio elettronico, specializzata in marketing digitale, ha annunciato che Avast, uno dei più noti sviluppatori di software gratuiti di protezione, tra cui l'anti-virus maggiormente utilizzato dagli utenti in tutto il mondo. Con oltre 170 milioni di dispositivi protetti, Avast ha scelto di utilizzare a livello globale la tecnologia In-Product Store (IPS) di Nexway per le vendite online dei suoi prodotti digitali.

Come stabilito dall'accordo internazionale fra le due aziende, Nexway offre supporto ad Avast per consentirle di conseguire il proprio obiettivo strategico: la distribuzione e la vendita delle sue soluzioni e dei suoi prodotti consumer. Avast utilizza l'innovativa tecnologia e-commerce di Nexway integrata direttamente nei suoi software. Grazie alla soluzione In-Product Store (IPS) di Nexway, Avast può ora proporre ai suoi clienti le proprie offerte commerciali direttamente all'interno del software, senza la necessità di reindirizzarli a un sito web esterno.

La nuova tecnologia IPS offre un'opportunità di e-commerce unica e senza problemi, consentendo agli utenti di approfittare di diverse offerte commerciali, quali ad esempio l'acquisto di aggiornamenti software, direttamente all'interno del software stesso, per un'esperienza di shopping online ottimizzata. In tal modo il cliente può completare tutti i passaggi della procedura di acquisto con un maggior livello di sicurezza, senza dover uscire dal proprio software. La tecnologia IPS di Nexway è la soluzione ideale per il modello commerciale di Avast, che consente ai clienti la possibilità di provare il prodotto prima di effettuare l'acquisto. Le offerte In-product Store possono essere mirate e personalizzate per qualsiasi tipologia di utente, installazione o territorio.

Per Avast i vantaggi offerti da questa soluzione sono immediati: incremento del Conversion Rate, ottimizzazione dell'acquisizione di nuovi clienti e fidelizzazione di quelli esistenti. Grazie alla possibilità di raggiungere i clienti in maniera più diretta, la tecnologia IPS di Nexway offre nuove opportunità di gestione strategica e tattica delle vendite online. Inoltre, i rapporti con la clientela e la conoscenza del marchio risultano rafforzati, poiché il cliente si sente più vicino allo sviluppatore. Con la tecnologia IPS di Nexway, gli utenti possono trasformarsi in acquirenti con un semplice clic, dal momento che ciascun prodotto installato può facilmente trasformarsi in un potenziale strumento di vendita.

Per l'utilizzo della soluzione IPS per Avast a livello globale, Nexway si affida alla collaborazione delle sue numerose filiali operanti nei principali mercati di tutto il mondo (EMEA, NA, LATAM e APAC). Inoltre, per la piattaforma In-product Store, Nexway sfrutta le risorse della sua Digital Agency, che gestisce campagne di digital marketing per l'acquisizione e la fidelizzazione degli utenti e l'ottimizzazione degli acquisti (campagne e-CRM e ottimizzazione delle pagine web).  

"Nexway è stata selezionata per sviluppare una piattaforma e-commerce In-Product Store per Avast," ha affermato Glenn Taylor, Vice Presidente Vendite di Avast. "Nexway ha messo alla prova il nostro attuale modello commerciale e ha dimostrato di poter aumentare il conversion rate. Abbiamo effettuato numerosi A/B test per mettere alla prova la soluzione Nexway, confrontando i risultati dell'In-Product-Store con la nostra soluzione tradizionale basata sul web. Siamo entusiasti di questa partnership e delle molteplici opportunità di miglioramento offerte da Nexway alla nostra azienda," ha dichiarato Glenn Taylor, Vice Presidente Vendite di Avast.

"Questa nuova partnership dimostra il successo della nostra strategia internazionale e della nostra importante presenza nei principali mercati a livello mondiale" ha affermato Gilles Fabre, Amministratore Delegato di Nexway. "Lavorare con un'azienda leader del settore come Avast è estremamente gratificante per il nostro team. Siamo orgogliosi di aver conquistato la fiducia di Avast e di esserci affermati nel mercato odierno, caratterizzato da una forte concorrenza a livello globale".

Informazioni su Nexway

Nexway è un'azienda fornitrice di soluzioni per l'e-commerce a livello globale nell'industria digitale (software, giochi e altri prodotti digitali), che si rivolge a sviluppatori, distributori e rivenditori internazionali. Fondata nel 2002, Nexway è stata protagonista di una rapida crescita grazie a partnership solide e diversificate con i principali produttori di software (Kaspersky, Avanquest, Microsoft, IObit, Nero, Imsi Design…), produttori di videogiochi (EA, Ubisoft, THQ, Sega, NCSoft, Take 2…) e rivenditori (Fnac, Orange, Gamestop, Pixmania, VirginMega, ElCorteIngles, Tom's Guide, Softwareload, Dell…).

Con sede a Parigi, Nexway dispone di filiali a Francoforte, San Francisco, Tokyo, San Paolo, Lussemburgo, Madrid, Milano, Varsavia e Nîmes.

Visitate il sito web: http://www.nexway.com

Contatto:
Christian Désert,
SVP Global Sales Store - IPS
CEO Nexway Inc. & Latam
[email protected]
+1(415)371-00-52


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
CommVault has announced that top industry technology visionaries have joined its leadership team. The addition of leaders from companies such as Oracle, SAP, Microsoft, Cisco, PwC and EMC signals the continuation of CommVault Next, the company's business transformation for sales, go-to-market strategies, pricing and packaging and technology innovation. The company also announced that it had realigned its structure to create business units to more directly match how customers evaluate, deploy, operate, and purchase technology.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...