Click here to close now.

Welcome!

.NET Authors: Carmen Gonzalez, VictorOps Blog, Elizabeth White, Liz McMillan, Greg O'Connor

News Feed Item

Avast elige el In-Product Store de Nexway para impulsar las ventas online internacionales

PARIS, January 8, 2013 /PRNewswire/ --

Avast ha escogido a Nexway para sus ventas online mundiales de sus productos digitales. De esta forma, Nexway, una plataforma de comercio electrónico premium y un experto en marketing digital, se convierte así en la herramienta estratégica para las venta del antivirus más utilizado del mundo. Por su parte, Avast, un editor líder de Software antivirus gratuito con más de 170 millones de dispositivos protegidos, incorpora dentro de sus productos la tecnología Nexway In-Product Store (IPS), una nueva potente herramienta para la venta on line.

Como parte del acuerdo internacional, Nexway acompaña a Avast en la consecución de su objetivo estratégico para la comercialización de sus soluciones y productos de consumo. Avast integra así la tecnología de comercio electrónico de Nexway. Una herramienta que se integra directamente en el producto. Avast puede vender a sus clientes sin que éstos tengan que salir del software. De esta forma, los clientes pueden comprar la versión completa sin necesidad de salir del propio software. La solución In-Product Store (IPS) de Nexway es la solución perfecta para que Avast pueda comercializar sus productos y aumentar de forma considerable sus ratios de conversión.  

La nueva tecnología IPS crea una experiencia de comercio electrónico sin fricciónque permite al usuario aprovechar las múltiples ofertas comerciales, como adquirir actualizaciones directamente dentro del software para una experiencia de compra intuitiva.  Como el consumidor completa el proceso de compra dentro del mismo producto, el nivel de confianza es superior. La tecnología IPS de Nexway encaja perfectamente en el modelo empresarial de Avast, que permite a los consumidores probar el producto antes de hacer cualquier compra. Además, las ofertas de In-product Store se orientany se personalizan para cada segmento de usuarios, producto, catalogo o región específica. .  

Para el editor el beneficio es inmediato. Aumentanlas tasas de conversión, la adquisición de nuevos clientes y la retención de clientes. La tecnología IPS de Nexway ofrece nuevas oportunidades para impulsar las ventas online estratégica y tácticamente, ya que llega a clientes de forma directa. La relación de clientes y concienciación de marca se fortalece, ya que el consumidor se siente más cerca del editor. Con la tecnología IPS de  Nexway, los usuarios están a un clic de convertirse en clientes, ya que cada producto instalado se convierte en un agente de ventas.

Para el despliegue global de la solución Avast IPS, Nexway se basa en el soporte de sus múltiples filiales que cubren todos los mercados del mundo: EMEA, NA, LATAM y APAC. Además de la plataforma de In-product Store, Nexway ha asignado recursos de su Agencia interna de Marketing Digital, que impulsa campañas de marketing electrónico para la adquisición de usuarios, retención y optimización de compras (campaña e-CRM y optimización de sitios).  

"Nexway ha sido seleccionado para desarrollar una plataforma de comercio electrónico In-Product Store para Avast," dijo Glenn Taylor, vicepresidente de ventas de Avast. "Nexway retó a nuestro modelo empresarial y demostró aumentar la conversión. Realizamos pruebas de división de trafico: A/ B test, por periodos extensos para validar la solución de Nexway, comparando estrechamente los resultados de In-Product-Store con nuestra solución web tradicional. Estamos encantados con la relación y las continuas oportunidades de mejorar nuestro negocio con Nexway", aseguró Glenn Taylor, vicepresidente de ventas de Avast.

"Esta nueva asociación demuestra el éxito de nuestra estrategia internacional y la expansión a los principales mercados globales," dijo Gilles Fabre, director general de Nexway. "Trabajar con un líder de la industria como Avast es una enorme recompensa para nuestro esfuerzo de equipo. Estamos orgullosos de haber conseguido la confianza de Avast y encontrar nuestro lugar en esta competición global."

Acerca de Nexway

Nexway es un proveedor de comercio electrónico global para la industria digital (software, juegos y otros productos digitales), centrado en editores, distribuidores y revendedores internacionales. Fundada en 2002, Nexway ha disfrutado de un rápido crecimiento, gracias a las asociaciones fuertes y diversificadas con vendedores de software clave (Kaspersky, Avanquest, Microsoft, IObit, Nero, Imsi Design…), editores de vídeojuegos (EA, Ubisoft, THQ, Sega, NCSoft, Take 2…) y minoristas (Fnac, Orange, Gamestop, Pixmania, VirginMega, El Corte Inglés, Tom's Guide, Softwareload, Dell…).

Con sede en París, Nexway tiene filiales en Frankfurt, San Francisco, Tokio, Sao Paulo, Luxemburgo, Madrid, Milán, Varsovia y Nimes.

Visite http://www.nexway.com

Contacto:
Christian Désert,
SVP Global Sales Store - IPS
CEO Nexway Inc. & Latam
[email protected]
+1(415)371-00-52

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
In this session we look at creating interactive communications via the web by adding messaging, file transfer, and group communication (group chat and audio/video conferencing) into the web experience. We will also discuss potential applications of this technology in areas including B2B, B2C, P2P, and gaming. Peter is Technical Director at Acision. He graduated from The University of Edinburgh in 2000 with a BSc (Hons) in Computer Science. After graduation Peter worked on a PSTN switch developing signalling stacks for SS7, ISDN and similar protocols and creating advanced routing and serv...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In 2015, 4.9 billion connected "things" will be in use. By 2020, Gartner forecasts this amount to be 25 billion, a 410 percent increase in just five years. How will businesses handle this rapid growth of data? Hadoop will continue to improve its technology to meet business demands, by enabling businesses to access/analyze data in real time, when and where they need it. Cloudera's Chief Technologist, Eli Collins, will discuss how Big Data is keeping up with today's data demands and how in the future, data and analytics will be pervasive, embedded into every workflow, application and infra...
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
GENBAND introduced its Real Time Communications (RTC) Client for Lync* to seamlessly combine real-time communications with Lync Instant Messaging (IM) and Presence. “We’re shaking up the economics of delivering Unified Communications (UC) and offering a compelling way to integrate previously bespoke communications technologies,” said Carl Baptiste, GENBAND’s Senior Vice President, Enterprise Solutions. “We’re offering enterprises the best of both worlds by combining our own high availability voice, video and collaboration with Lync’s IM and Presence; creating a single, web centric, client. O...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...