Welcome!

Microsoft Cloud Authors: Liz McMillan, John Basso, Pat Romanski, Elizabeth White, Mihai Corbuleac

News Feed Item

Avast choisit la solution « In-Product Store » de Nexway pour développer ses ventes online à l'échelle mondiale

PARIS, January 8, 2013 /PRNewswire/ --

Nexway, fournisseur de solutions e-commerce premium et expert du marketing digital, annonce qu'Avast, éditeur du logiciel antivirus gratuit le plus populaire au monde (170 millions d'utilisateurs), a choisi la technologie In-Product Store (IPS) de Nexway comme solution e-commerce mondiale.

Avec l'In Product Store, Nexway répond ainsi aux objectifs stratégiques internationaux d'Avast qui peut s'appuyer sur une technologie e-commerce puissante et novatrice, intégrée directement dans ses logiciels. Grâce à cette nouvelle offre développée par Nexway, Avast peut proposer directement, dans leur logiciel, des offres d'achat à ses utilisateurs, sans avoir recours à un site e-commerce traditionnel.

L'IPS a pour but de faciliter l'interaction des utilisateurs avec le logiciel. L'achat y est simplifié, de nombreux services et offres commerciales sont disponibles. Le processus d'achat se fait en toute confiance, directement dans l'environnement du logiciel Avast, familier pour l'utilisateur. La technologie IPS Nexway s'adapte parfaitement au business model Avast, basé sur un essai gratuit avant achat. L'IPS offre de multiples possibilités de segmentation par utilisateur, par produit et par région.

Pour Avast, le bénéfice est immédiat :

  • Amélioration des taux de conversion
  • Optimisation de l'acquisition clients
  • Fidélisation clients en hausse

La technologie In-Product Store de Nexway offre de nouvelles opportunités stratégiques et tactiques pour Avast, en touchant directement les clients. L'utilisateur du logiciel gratuit peut devenir acheteur en un seul clic. Pour accompagner le déploiement mondial de la solution IPS pour Avast, Nexway s'appuie sur ses filiales internationales qui opèrent sur les zones Europe, Amérique du Nord, Amérique Latine et Asie. En complément de l'In-Product Store, Avast s'appuie sur l'agence digitale Nexway en matière d'e-marketing. Cette agence marketing intégrée gère les campagnes d'acquisition, de fidélisation et l'optimisation des parcours clients.

«Nexway a été choisi pour développer une solution e-commerce In-Product Store pour Avast » déclare Glenn Taylor, vice-président des ventes chez Avast.

« Nexway a challengé notre business model actuel et nous a démontré qu'il était possible d'améliorer nos ventes. Avant de valider la solution Nexway, nous avons réalisé de nombreux A/B tests en comparant notre solution web traditionnelle à l'In-Product Store. Nous sommes très enthousiastes sur ce partenariat et les opportunités d'amélioration de nos ventes qu'il dégage »  poursuit Glenn Taylor, vice-président des ventes chez Avast.

« Ce nouveau partenariat témoigne du succès de notre stratégie internationale et de notre expansion sur les principaux marchés mondiaux » ajoute Gilles Fabre, Directeur Général du groupe Nexway. « Travailler avec un leader de la sécurité comme Avast est une grande récompense pour nos équipes. Nous sommes fiers d'avoir gagné la confiance d'Avast et d'ainsi renforcer notre position à l'international. »

A propos de NEXWAY :

NEXWAY est une société internationale, d'origine française, exerçant une double activité, à destination des éditeurs de logiciels et de jeux vidéo, et de leurs distributeurs et revendeurs : l'agrégation de contenus digitaux et la fourniture de solutions e-commerce.

D'une part, dans le cadre de ses activités d'agrégation de contenus digitaux, NEXWAY propose aux principaux acteurs e-Commerce et Internet (Dell, Amazon, Orange, Intel, Fnac.com, T-online, Telefonica, Turkish Telecom..) un catalogue de logiciels et de jeux vidéo de plus de 12 000 références, via sa plateforme e-commerce de fourniture de contenus. Leader sur son marché, NEXWAY est notamment le partenaire distributeur digital de référence choisi par Microsoft pour le marché européen.

D'autre part, en sa qualité de fournisseur de solutions et de services e-commerce, NEXWAY adresse les clients finaux des éditeurs de logiciels et de jeux vidéo, et/ou leurs revendeurs, via des plateformes e-commerce spécialisées de téléchargement. NEXWAY est également pionnier sur les modèles de vente les plus innovants, comme l'abonnement, la vente d'items, l'In-Product Store etc... Les modules technologiques et les services à valeur ajoutée de NEXWAY permettent aux éditeurs d'optimiser leur cycle de vie client (acquisition, rétention, optimisation de la valeur).

NEXWAY est présent sur les principaux marchés mondiaux, avec une présence locale au plus près des clients finaux ; NEXWAY compte ainsi 150 collaborateurs répartis en Europe, au Japon, en Amérique du Nord et au Brésil.

Contact presse :

Véronique PIGOT - Agence Kani RP
Tel. : +33(1)49-52-60-64 – email : [email protected]

Retrouvez toutes les actus sur http://www.kanirp.com/1164/nexway/


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...