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Microsoft Cloud Authors: Jordan Sanders, Carmen Gonzalez, Pat Romanski, Keith Mayer, Jayaram Krishnaswamy

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Avast choisit la solution « In-Product Store » de Nexway pour développer ses ventes online à l'échelle mondiale

PARIS, January 8, 2013 /PRNewswire/ --

Nexway, fournisseur de solutions e-commerce premium et expert du marketing digital, annonce qu'Avast, éditeur du logiciel antivirus gratuit le plus populaire au monde (170 millions d'utilisateurs), a choisi la technologie In-Product Store (IPS) de Nexway comme solution e-commerce mondiale.

Avec l'In Product Store, Nexway répond ainsi aux objectifs stratégiques internationaux d'Avast qui peut s'appuyer sur une technologie e-commerce puissante et novatrice, intégrée directement dans ses logiciels. Grâce à cette nouvelle offre développée par Nexway, Avast peut proposer directement, dans leur logiciel, des offres d'achat à ses utilisateurs, sans avoir recours à un site e-commerce traditionnel.

L'IPS a pour but de faciliter l'interaction des utilisateurs avec le logiciel. L'achat y est simplifié, de nombreux services et offres commerciales sont disponibles. Le processus d'achat se fait en toute confiance, directement dans l'environnement du logiciel Avast, familier pour l'utilisateur. La technologie IPS Nexway s'adapte parfaitement au business model Avast, basé sur un essai gratuit avant achat. L'IPS offre de multiples possibilités de segmentation par utilisateur, par produit et par région.

Pour Avast, le bénéfice est immédiat :

  • Amélioration des taux de conversion
  • Optimisation de l'acquisition clients
  • Fidélisation clients en hausse

La technologie In-Product Store de Nexway offre de nouvelles opportunités stratégiques et tactiques pour Avast, en touchant directement les clients. L'utilisateur du logiciel gratuit peut devenir acheteur en un seul clic. Pour accompagner le déploiement mondial de la solution IPS pour Avast, Nexway s'appuie sur ses filiales internationales qui opèrent sur les zones Europe, Amérique du Nord, Amérique Latine et Asie. En complément de l'In-Product Store, Avast s'appuie sur l'agence digitale Nexway en matière d'e-marketing. Cette agence marketing intégrée gère les campagnes d'acquisition, de fidélisation et l'optimisation des parcours clients.

«Nexway a été choisi pour développer une solution e-commerce In-Product Store pour Avast » déclare Glenn Taylor, vice-président des ventes chez Avast.

« Nexway a challengé notre business model actuel et nous a démontré qu'il était possible d'améliorer nos ventes. Avant de valider la solution Nexway, nous avons réalisé de nombreux A/B tests en comparant notre solution web traditionnelle à l'In-Product Store. Nous sommes très enthousiastes sur ce partenariat et les opportunités d'amélioration de nos ventes qu'il dégage »  poursuit Glenn Taylor, vice-président des ventes chez Avast.

« Ce nouveau partenariat témoigne du succès de notre stratégie internationale et de notre expansion sur les principaux marchés mondiaux » ajoute Gilles Fabre, Directeur Général du groupe Nexway. « Travailler avec un leader de la sécurité comme Avast est une grande récompense pour nos équipes. Nous sommes fiers d'avoir gagné la confiance d'Avast et d'ainsi renforcer notre position à l'international. »

A propos de NEXWAY :

NEXWAY est une société internationale, d'origine française, exerçant une double activité, à destination des éditeurs de logiciels et de jeux vidéo, et de leurs distributeurs et revendeurs : l'agrégation de contenus digitaux et la fourniture de solutions e-commerce.

D'une part, dans le cadre de ses activités d'agrégation de contenus digitaux, NEXWAY propose aux principaux acteurs e-Commerce et Internet (Dell, Amazon, Orange, Intel,, T-online, Telefonica, Turkish Telecom..) un catalogue de logiciels et de jeux vidéo de plus de 12 000 références, via sa plateforme e-commerce de fourniture de contenus. Leader sur son marché, NEXWAY est notamment le partenaire distributeur digital de référence choisi par Microsoft pour le marché européen.

D'autre part, en sa qualité de fournisseur de solutions et de services e-commerce, NEXWAY adresse les clients finaux des éditeurs de logiciels et de jeux vidéo, et/ou leurs revendeurs, via des plateformes e-commerce spécialisées de téléchargement. NEXWAY est également pionnier sur les modèles de vente les plus innovants, comme l'abonnement, la vente d'items, l'In-Product Store etc... Les modules technologiques et les services à valeur ajoutée de NEXWAY permettent aux éditeurs d'optimiser leur cycle de vie client (acquisition, rétention, optimisation de la valeur).

NEXWAY est présent sur les principaux marchés mondiaux, avec une présence locale au plus près des clients finaux ; NEXWAY compte ainsi 150 collaborateurs répartis en Europe, au Japon, en Amérique du Nord et au Brésil.

Contact presse :

Véronique PIGOT - Agence Kani RP
Tel. : +33(1)49-52-60-64 – email : [email protected]

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