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Brand Affinity Technologies Partners with the Consumer Electronics Association at the 2013 International CES®

Brand Affinity Technologies, Inc. (“BAT”), the expert in engaging, activating, and monetizing fans, today announced a partnership with the Consumer Electronics Association (CEA) ® to provide photo services at the 2013 International CES®, the world’s largest annual innovation event. This year’s CES will run from Tuesday, January 8 through Friday, January 11, 2013 in Las Vegas, Nevada.

BAT will provide an engaging and interactive photo experience for CES attendees and exhibitors throughout the entire week of the show via its FanPhotos and Fantapper services. Now the thousands of attendees set to attend this year’s show will be able to commemorate their 2013 CES experience with high quality professional photographs.

“We are thrilled to participate at this year’s CES and leverage our photography and technology platforms to help further showcase innovators launching their latest consumer electronics products and services,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “We look forward to working with CEA to deliver an immersive photo experience for thousands of tech enthusiasts who want to share and relive their most memorable 2013 CES moments.”

Through the FanPhotos photography platform, attendees will be able to have their individual headshots or fun Vegas group pictures taken in the North Hall of the Las Vegas Convention and World Trade Center. Once their photos are taken, attendees can easily view and download their photos for free by visiting the FanPhotos site and entering a specific code provided to them by BAT’s photographers. The service makes it easy for anyone to find their own photo in just one step, without having to click through the tens of thousands taken during the show.

In addition, CES is leveraging BAT’s innovative Fantapper platform to create a 2013 CES channel for attendees. This channel will allow show-goers to view CES’s content and upload and share their own personal photos & videos from the show in a single place that’s inviting and engaging.

Along with its CEA partnership, BAT continues to expand photo offerings to major brands and sporting leagues by providing a 360 degree fan-centric experience for fans to view, share, and organize their most memorable event experiences through the power of digital media, online and offline. Its current partners include MLB Advanced Media, L.P., as well as individual teams such as the Boston Celtics, San Francisco Giants, Detroit Tigers, Los Angeles Angels, and St. Louis Cardinals.

About Brand Affinity Technologies

Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing fans. BAT’s offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, and event promoters. For more information, visit http://www.brandaffinity.net and http://www.fantapper.com.

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