Click here to close now.

Welcome!

.NET Authors: Pat Romanski, Elizabeth White, Hovhannes Avoyan, Sanjeev Sharma, PagerDuty Blog

Blog Feed Post

[2b2k] Science as social object

An article in published in Science on Thursday, securely locked behind a paywall, paints a mixed picture of science in the age of social media. In “Science, New Media, and the Public,” Dominique Brossard and Dietram A. Scheufele urge action so that science will be judged on its merits as it moves through the Web. That’s a worthy goal, and it’s an excellent article. Still, I read it with a sense that something was askew. I think ultimately it’s something like an old vs. new media disconnect.

The authors begin by noting research that suggests that “online science sources may be helping to narrow knowledge gaps” across educational levels[1]. But all is not rosy. Scientists are going to have “to rethink the interface between the science community and the public.” They point to three reasons.

First, the rise of online media has reduced the amount of time and space given to science coverage by traditional media [2].

Second, the algorithmic prioritizing of stories takes editorial control out of the hands of humans who might make better decisions. The authors point to research that “shows that there are often clear discrepancies between what people search for online, which specific areas are suggested to them by search engines, and what people ultimately find.” The results provided by search engines “may all be linked in a self-reinforcing informational spiral…”[3] This leads them to ask an important question:

Is the World Wide Web opening up a new world of easily accessible scientific information to lay audiences with just a few clicks? Or are we moving toward an online science communication environment in which knowledge gain and opinion formation are increasingly shaped by how search engines present results, direct traffic, and ultimately narrow our informational choices? Critical discussions about these developments have mostly been restricted to the political arena…

Third, we are debating science differently because the Web is social. As an example they point to the fact that “science stories usually…are embedded in a host of cues about their accuracy, importance, or popularity,” from tweets to Facebook “Likes.” “Such cues may add meaning beyond what the author of the original story intended to convey.” The authors cite a recent conference [4] where the tone of online comments turned out to affect how people took the content. For example, an uncivil tone “polarized the views….”

They conclude by saying that we’re just beginning to understand how these Web-based “audience-media interactions” work, but that the opportunity and risk are great, so more research is greatly needed:

Without applied research on how to best communicate science online, we risk creating a future where the dynamics of online communication systems have a stronger impact on public views about science than the specific research that we as scientists are trying to communicate.

I agree with so much of this article, including its call for action, yet it felt odd to me that scientists will be surprised to learn that the Web does not convey scientific information in a balanced and impartial way. You only are surprised by this if you think that the Web is a medium. A medium is that through which content passes. A good medium doesn’t corrupt the content; it conveys signal with a minimum of noise.

But unlike any medium since speech, the Web isn’t a passive channel for the transmission of messages. Messages only move through the Web because we, the people on the Web, find them interesting. For example, I’m moving (infinitesimally, granted) this article by Brossard and Scheufele through the Web because I think some of my friends and readers will find it interesting. If someone who reads this post then tweets about it or about the original article, it will have moved a bit further, but only because someone cared about it. In short, we are the medium, and we don’t move stuff that we think is uninteresting and unimportant. We may move something because it’s so wrong, because we have a clever comment to make about it, or even because we misunderstand it, but without our insertion of ourselves in the form of our interests, it is inert.

So, the “dynamics of online communication systems” are indeed going to have “a stronger impact on public views about science” than the scientific research itself does because those dynamics are what let the research have any impact beyond the scientific community. If scientific research is going to reach beyond those who have a professional interest in it, it necessarily will be tagged with “meaning beyond what the author of the original story intended to convey.” Those meanings are what we make of the message we’re conveying. And what we make of knowledge is the energy that propels it through the new system.

We therefore cannot hope to peel the peer-to-peer commentary from research as it circulates broadly on the Net, not that the Brossard and Scheufele article suggests that. Perhaps the best we can do is educate our children better, and encourage more scientists to dive into the social froth as the place where their research is having its broadest effect.

 


Notes, copied straight from the article:

[1] M. A. Cacciatore, D. A. Scheufele, E. A. Corley, Public Underst. Sci.; 10.1177/0963662512447606 (2012).

[2] C. Russell, in Science and the Media, D. Kennedy, G. Overholser, Eds. (American Academy of Arts and Sciences, Cambridge, MA, 2010), pp. 13–43

[3] P. Ladwig et al., Mater. Today 13, 52 (2010)

[4] P. Ladwig, A. Anderson, abstract, Annual Conference of the Association for Education in Journalism and Mass Communication, St. Louis, MO, August 2011; www.aejmc. com/home/2011/06/ctec-2011-abstracts

Read the original blog entry...

More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

@ThingsExpo Stories
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco Systems, will break down the core capabilities of IoT in multiple settings and expand upon IoE for bo...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to make sense of it all.
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @ThingsExpo, Michael Sick, a Senior Manager and Big Data Architect within Ernst and Young's Financial Servi...
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understanding the kinds of data: structured, unstructured, big/small? Analytics: What kinds and how responsiv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
When it comes to the Internet of Things, hooking up will get you only so far. If you want customers to commit, you need to go beyond simply connecting products. You need to use the devices themselves to transform how you engage with every customer and how you manage the entire product lifecycle. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, will show how “product relationship management” can help you leverage your connected devices and the data they generate about customer usage and product performance to deliver extremely compelling and reliabl...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. Learn about IoT, Big Data and deployments processing massive data volumes from wearables, utilities and other machines.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...