Click here to close now.

Welcome!

.NET Authors: Esmeralda Swartz, Kyle Samani, Jayaram Krishnaswamy, Adine Deford, Peter Silva

Blog Feed Post

[2b2k] Science as social object

An article in published in Science on Thursday, securely locked behind a paywall, paints a mixed picture of science in the age of social media. In “Science, New Media, and the Public,” Dominique Brossard and Dietram A. Scheufele urge action so that science will be judged on its merits as it moves through the Web. That’s a worthy goal, and it’s an excellent article. Still, I read it with a sense that something was askew. I think ultimately it’s something like an old vs. new media disconnect.

The authors begin by noting research that suggests that “online science sources may be helping to narrow knowledge gaps” across educational levels[1]. But all is not rosy. Scientists are going to have “to rethink the interface between the science community and the public.” They point to three reasons.

First, the rise of online media has reduced the amount of time and space given to science coverage by traditional media [2].

Second, the algorithmic prioritizing of stories takes editorial control out of the hands of humans who might make better decisions. The authors point to research that “shows that there are often clear discrepancies between what people search for online, which specific areas are suggested to them by search engines, and what people ultimately find.” The results provided by search engines “may all be linked in a self-reinforcing informational spiral…”[3] This leads them to ask an important question:

Is the World Wide Web opening up a new world of easily accessible scientific information to lay audiences with just a few clicks? Or are we moving toward an online science communication environment in which knowledge gain and opinion formation are increasingly shaped by how search engines present results, direct traffic, and ultimately narrow our informational choices? Critical discussions about these developments have mostly been restricted to the political arena…

Third, we are debating science differently because the Web is social. As an example they point to the fact that “science stories usually…are embedded in a host of cues about their accuracy, importance, or popularity,” from tweets to Facebook “Likes.” “Such cues may add meaning beyond what the author of the original story intended to convey.” The authors cite a recent conference [4] where the tone of online comments turned out to affect how people took the content. For example, an uncivil tone “polarized the views….”

They conclude by saying that we’re just beginning to understand how these Web-based “audience-media interactions” work, but that the opportunity and risk are great, so more research is greatly needed:

Without applied research on how to best communicate science online, we risk creating a future where the dynamics of online communication systems have a stronger impact on public views about science than the specific research that we as scientists are trying to communicate.

I agree with so much of this article, including its call for action, yet it felt odd to me that scientists will be surprised to learn that the Web does not convey scientific information in a balanced and impartial way. You only are surprised by this if you think that the Web is a medium. A medium is that through which content passes. A good medium doesn’t corrupt the content; it conveys signal with a minimum of noise.

But unlike any medium since speech, the Web isn’t a passive channel for the transmission of messages. Messages only move through the Web because we, the people on the Web, find them interesting. For example, I’m moving (infinitesimally, granted) this article by Brossard and Scheufele through the Web because I think some of my friends and readers will find it interesting. If someone who reads this post then tweets about it or about the original article, it will have moved a bit further, but only because someone cared about it. In short, we are the medium, and we don’t move stuff that we think is uninteresting and unimportant. We may move something because it’s so wrong, because we have a clever comment to make about it, or even because we misunderstand it, but without our insertion of ourselves in the form of our interests, it is inert.

So, the “dynamics of online communication systems” are indeed going to have “a stronger impact on public views about science” than the scientific research itself does because those dynamics are what let the research have any impact beyond the scientific community. If scientific research is going to reach beyond those who have a professional interest in it, it necessarily will be tagged with “meaning beyond what the author of the original story intended to convey.” Those meanings are what we make of the message we’re conveying. And what we make of knowledge is the energy that propels it through the new system.

We therefore cannot hope to peel the peer-to-peer commentary from research as it circulates broadly on the Net, not that the Brossard and Scheufele article suggests that. Perhaps the best we can do is educate our children better, and encourage more scientists to dive into the social froth as the place where their research is having its broadest effect.

 


Notes, copied straight from the article:

[1] M. A. Cacciatore, D. A. Scheufele, E. A. Corley, Public Underst. Sci.; 10.1177/0963662512447606 (2012).

[2] C. Russell, in Science and the Media, D. Kennedy, G. Overholser, Eds. (American Academy of Arts and Sciences, Cambridge, MA, 2010), pp. 13–43

[3] P. Ladwig et al., Mater. Today 13, 52 (2010)

[4] P. Ladwig, A. Anderson, abstract, Annual Conference of the Association for Education in Journalism and Mass Communication, St. Louis, MO, August 2011; www.aejmc. com/home/2011/06/ctec-2011-abstracts

Read the original blog entry...

More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."

@ThingsExpo Stories
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the M2M space. This really allows some room for influential individuals to create more high value inter...
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...