|By Business Wire||
|January 4, 2013 09:27 PM EST||
Lenovo Group, um líder global em PCs e dispositivos móveis com internet, anunciou hoje que concluiu sua aquisição da CCE, amplamente conhecida no Brasil como uma líder em PCs e eletrônicos de consumo.
A conclusão ocorreu em 2 de janeiro de 2013, com a Lenovo adquirindo 100% da CCE em uma transação que consiste em ações e capital que totalizam R$ 300 milhões (aproximadamente US$ 147 milhões na taxa de câmbio de hoje).
Anunciada em 05 de setembro, a aquisição mais que dobrou a participação no mercado de PC da Lenovo no Brasil, o terceiro maior mercado de PC do mundo, e imediatamente colocou a companhia para realizar seu PC+vision com um conjunto completo de produtos de consumo além de todas as quatro telas - PC, tablet, smartphone e TV.
“Os clientes brasileiros encontrarão benefícios imediatos nessa aquisição com produtos que refletem a tradição de inovação, qualidade e eficiência na cadeia de fornecimento global, enquanto constroem o conhecimento da CCE sobre as necessidades de consumo dos brasileiros e a forte presença do varejo,” disse Dan Stone, Presidente e Gerente Geral, Lenovo Brasil. “Após nosso anúncio das novas funções de produção e distribuição em Itu, São Paulo, a inclusão de uma importante base de produção da CCE e de uma equipe de gerenciamento local demonstra a poderosa estratégia “global-local” da Lenovo em ação, estimulando a rápida expansão que une alcance global com investimentos locais significantes que refletem nosso comprometimento a longo prazo com o mercado brasileiro.”
Sobre a Lenovo
Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) é uma companhia tecnológica pessoal de US$ 30 bilhões - e uma das duas principais fabricantes de PC globalmente, que presta serviços a clientes em mais de 160 países. Dedicada à construção de PCs e dispositivos móveis com internet excepcionalmente projetados, os negócios da Lenovo baseiam-se em inovação do produto, em uma cadeia de fornecimento global altamente eficiente e uma forte realização estratégica. Formada pela aquisição da Lenovo Group da Divisão de Computação Pessoal da IBM, a Companhia desenvolve, fabrica e comercializa produtos e serviços tecnológicos confiáveis, de alta qualidade, seguros e fáceis de usar. Sua linha de produtos inclui os lendários PCs comerciais da marca Think e PCs de consumo da marca Idea, assim como servidores, estações de tabalho e um conjunto de disposições móveis com internet, incluindo tablets e smartphones. A Lenovo tem importantes centros de pesquisa em Yamato, Japão; Beijing, Xangai e Shenzghen, China; e Raleigh, Carolina do Norte. Para mais informações, acesse www.lenovo.com.
Sobre a CCE
Com aproximadamente 50 anos de história no Brasil, a CCE é um fabricante nacional líder de computadores pessoais e eletrônicos de consumo no Brasil. Os produtos da CCE são comercializados sob um portfólio de marcas famosas, como CCE, CCE Info e CCE Mobi, e suas instalações de produção estão localizadas na Zona Franca de Manaus. A CCE, junto com suas afiliadas, é o maior empregador na área de computação pessoal e eletrônicos de consumo na Região Norte do Brasil. Desde 2006, a CCE fez parcerias com as principais empresas tecnológicas internacionais como Intel, Microsoft e Qualcomm, na produção de computadores de mesa e notebooks.
Nota do editor: as unidades de negócios da CCE consistem de três companhias cujos nomes são DIGIBRÁS INDÚSTRIA DO BRASIL S.A., DIGIBOARD ELETRÔNICA DA AMAZÔNIA LTDA. e DUAL MIX COMÉRCIO DE ELETRÔNICOS LTDA.
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