|By Business Wire||
|January 4, 2013 08:00 AM EST||
Ace Metrix®, the new standard in television and video analytics, today announced the top TV brand advertisers and ads of 2012. Brand of the Year honors went to 16 advertisers, in 15 categories, which earned the highest average Ace Score for their body of work in 2012. In addition, Ace Metrix revealed the Top 20 most effective individual Ads of the Year, a list representing the highest scoring ads across 28 industries and nearly 6,000 ads scored in 2012.
“2012 was a year marked by creative strategies that stressed innovation while embracing cause and humor,” said Peter Daboll, CEO of Ace Metrix. “The number of brands airing voluminous amounts of quality creative and still beating the competition is noteworthy. To deliver five great ads in a year and beat out your category competitors is quite an achievement, but to develop 20 or upwards of 50 ads in a year and remain the most effective brand of a category is a truly stellar accomplishment. Brands like Best Buy, Cadillac, Ford, Olive Garden, Pizza Hut, Samsung and Visa did just that.
“Case in point, Samsung, the Brand of the Year winner in the technology category (Average Ace Score: 621), won by delivering consistently good creative across all of its brands while producing more than three times the volume of new creative than tech leader Apple,” Daboll continued. “And in a category as vast as Technology — which spans hardware, software, mobile phones, tablets, TVs, video games and websites — the competition is especially fierce.”
Samsung takes the top technology Brand of the Year, achieving an average Ace Score of 621 for its hardware products followed closely by its Samsung Televisions (Avg. Ace Score 611). In addition, Samsung also holds three spots on the Top 20 Ad list, including the Number One ad of the year for its “For Your Big Life” French Door refrigerator, (also the most effective ad of Q2 with an Ace Score of 697). Samsung is no stranger to the winner’s circle in TV advertising, airing the top-scoring ad of 2010 (entitled “Wonder-full,” promoting its 3D LED TV), which is still the highest scoring ad to date.
Despite Samsung’s brand-wide success, the iPhone remains America’s most effective mobile phone brand (Avg. Ace Score 610), making headlines in 2012 with a celebrity ad campaign featuring Zooey Deschanel and Samuel L. Jackson, as well as the launch of the iPhone 5. In fact, two iPhone 5 ads scored within the Top 20 — its ad promoting the iPhone’s new panoramic picture taking functionality (Ace Score: 672) and its ad promoting Apple’s new ear buds (Ace Score 668). Samsung mobile phones continued its strong year, finishing second to Apple iPhones with an average Ace Score of 576.
2012 Brand of the Year Category Winners
To qualify for Brand of the Year, brands must have debuted five or more unique pieces of creative within an industry or category containing more than 125 pieces of creative and five qualifying brands. The list below represents the brands with the highest average Ace Score for their 2012 body of work.
|Liberty Mutual Insurance||589|
*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as Persuasion, Relevance, Information, Attention, Change, Desire and Watchability. To qualify for Ace Metrix Brand of the Year, brands must have debuted five or more unique pieces of creative within an industry or category containing more than 125 pieces of creative and five qualifying brands. The list above represents the brands with the highest average Ace Score for their 2012 body of work.
View the top five ads for each Brand at acemetrix.com/spotlights/
The 2012 Top Ads of the Year list comprises the twenty individual ads with the highest Ace Score.
|Rank||Brand||Ad Title||Ace Score|
|1||Samsung Large Appliances||For Your Big Life||697|
|2||Frigidaire||History of Innovation||691|
|3||Samsung Mobile Phones||The Best Of A Phone And Tablet||686|
|4||Tide||Portable Stain Eraser||679|
|5||Lysol Cleaners||The All in One Kitchen Soap||677|
|6||Microsoft Hardware||On The Surface||674|
|7||Best Buy||Super Rating||673|
|7||Ford||One Foot Forward||673|
|9||Apple iPhones||Pictures Made Bigger||672|
|9||Samsung Hardware||Plan and Create a New Way||672|
|9||Outback||Feeding Our Heroes||672|
|12||Doritos||(SB 12) Sling Baby||671|
|12||M&M's||(SB 12) Just My Shell||671|
|14||Liberty Mutual Other Insurance||Beautifully Imperfect World||670|
|15||Apple iPhones||Shaped to Fit the Ears||668|
|15||Crunch||New Girl Scout Candy Bars||668|
|15||Infiniti||See The Invisible Kid||668|
|20||AT&T Corporate Promotions||Jordyn Wieber: Take The Pledge Today||666|
*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as Persuasion, Relevance, Information, Attention, Change, Desire and Watchability. The list above represents the twenty highest scoring ads to have debuted nationally in 2012.
View the Top 20 Ads of the Year at acemetrix.com/spotlights/
Brands of the Year Illuminate Many Notable Themes
Craft Beer and Juice Beat Out Big Beer and Soda Brands
A changing of the guard was not only seen in the technology category, but also in the beverage category in which Blue Moon usurped the top spot from ‘big beer,’ and Ocean Spray ousted Coca-Cola from the winner’s platform. Despite its success during the Olympics, Coca-Cola was not able to maintain its 2011 Non-Alcoholic Beverage Brand of the Year Status in 2012, achieving an average Ace Score of 585 compared to its average score of 607 in 2011. Grabbing the top spot was Ocean Spray, whose ads include two men in a cranberry bog. Their six ads delivered an average Ace Score of 595. Blue Moon swept the Alcoholic Beverage Category with an average Ace Score of 538, beating out big beer brands like Budweiser, Bud Light, Miller Lite and Coors Light, all of which failed to even make the Watch List this year, a stark comparison to 2011.
Restaurants Achieve Higher Scores than any other Category
Not only did Olive Garden win Casual Dining Brand of the Year, it also was the OVERALL top-scoring brand in 2012. The brand’s messages of value resonated with American consumers, and the Italian restaurant chain knocked Applebee’s off the Brand of the Year block with an average Ace Score of 624 compared to Applebee’s average Ace Score of 605 in 2011. On the QSR side, pizza beat out burgers, as Pizza Hut achieved Brand of the Year status for its category with an average Ace Score of 598.
A Microsoft Dis-Kinect
Microsoft, whose Kinect brand was the most effective brand of 2011 struggled to make the same impressive showing in 2012 with the exception of its Surface launch in October, which earned a spot on the Ad of the Year Top 20 with “On the Surface” (Ace Score 674).
Household Products and Appliances Cleaned up Using Messages of Innovation
Four of the Top 5 Ads of 2012 were for household products and appliances that touted notable innovation and drew the attention of consumers, including the aforementioned number one Ad of the Year for Samsung’s refrigerator (Ace Score: 697), Frigidaire’s “History of Innovation” ad (Ace Score: 691), Tide’s “Portable Stain Eraser” ad (Ace Score: 679), and Lysol’s ad for its no-touch Kitchen System (Ace Score: 677).
Cause-Supporting Brands Reap Rewards
Ford, which dominated the non-luxury automotive category as both Brand of the Year (avg. Ace Score: 566) and earned an Ad of the Year (Ace Score: 673), supported first responders, breast cancer and U.S. troops in five of its top 10 ads. AT&T earned a spot on the Top Ads list with “Jordyn Wieber: Take The Pledge” (Ace Score: 666), part of an incredibly high scoring cause-based campaign. Outback Steakhouse earned an Ad of the Year for their support of veterans, while other brands such as Bank of America, Dove, Miller High Life, and Verizon Wireless produced the most effective ads of their respective categories using cause-based messages.
American-Made Automotive Steps up Competition
Ford’s aforementioned dominance in the non-luxury automotive category is just one example of American automakers flexing their marketing muscle in 2012. Cadillac and Infiniti tie for Brand of the Year honors in the Luxury Automotive category. Cadillac used many of the world’s most beautiful and treacherous roads as the visual backdrop to demonstrate their latest innovations, while Infiniti demonstrated innovation and technology closer to home. Ford, Infiniti and BMW also earned spots on the Top 20 Ads of the Year list all by stressing messages of innovation. Examples include Infiniti’s “back-up collision intervention system,” BMW’s Google direction functionality, and Ford’s foot-operated lift-gate.
M&Ms Ms. Brown Doesn’t Miss
M&M’s was one of the few brands that retained its category year-over-year honors, earning Brand of the Year for Candies & Snacks. Its most effective ad of the year introduced the sophisticated Ms. Brown during the Super Bowl (Ace Score: 671), continuing a creative strategy that has worked well for the brand: personifying its candy. “Ms. Brown” tied Doritos’ Sling Baby for Top Ad of the Super Bowl, both of which made it onto the 2012 Top Ads of the Year list.
For more insight and to view the ads visit acemetrix.com.
About Ace Metrix
Ace Metrix® is the new standard in television and video analytics, dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context. Through the Ace Metrix LIVE™ platform, companies can now access timely, actionable data wherever, whenever they need to, enabling real-time advertising campaign optimization. Combining leading edge technology and patent pending methodology, Ace Metrix is revolutionizing the way marketers measure themselves and their competitive landscape. The Company is privately held and is backed by leading venture capital firms and industry leaders including Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP.
Follow Ace Metrix on Twitter for sustained insight: @Ace_Metrix.
Note: Ace Metrix®, the Ace Metrix logo design, Ace Score®, and Creative Lifecycle Management® are registered trademarks and Ace Metrix LIVE™ is a trademark of Ace Metrix. Other trademarks are property of their respective owners.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 23, 2016 04:30 AM EDT Reads: 1,898
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 23, 2016 04:00 AM EDT Reads: 2,327
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 23, 2016 02:45 AM EDT Reads: 2,022
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
Jul. 23, 2016 01:15 AM EDT Reads: 1,003
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
Jul. 23, 2016 01:00 AM EDT Reads: 1,141
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Jul. 23, 2016 12:45 AM EDT Reads: 710
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 22, 2016 11:15 PM EDT Reads: 959
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
Jul. 22, 2016 11:00 PM EDT Reads: 1,785
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jul. 22, 2016 10:45 PM EDT Reads: 1,821
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jul. 22, 2016 10:00 PM EDT Reads: 2,170
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 22, 2016 10:00 PM EDT Reads: 1,411
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 22, 2016 09:30 PM EDT Reads: 1,983
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 22, 2016 09:15 PM EDT Reads: 2,381
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 22, 2016 09:15 PM EDT Reads: 1,602
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 22, 2016 09:00 PM EDT Reads: 1,898
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 22, 2016 08:45 PM EDT Reads: 2,070
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 22, 2016 08:15 PM EDT Reads: 1,736
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Jul. 22, 2016 08:15 PM EDT Reads: 1,910
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
Jul. 22, 2016 07:30 PM EDT Reads: 1,099
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 22, 2016 07:00 PM EDT Reads: 2,383