Microsoft Cloud Authors: Janakiram MSV, Andreas Grabner, Jim Kaskade, Lori MacVittie, Pat Romanski

News Feed Item

Doritos Brand Enlists Ali Landry To Reveal Five Consumer-Created Commercials Vying For Super Bowl Air Time, $1 Million Bonus And Grand Prize To Work With Director Michael Bay

Celebrating 15 years as iconic 'Doritos Girl,' Ali Landry Unveils Finalists on Doritos Facebook Page; Fans Can Vote for Their Favorite Spot from January 4 to January 29

PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air — one selected by America's votes and one by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise, along with a shot at a $1 million bonus. This marks the seventh year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division.

(Photo: http://photos.prnewswire.com/prnh/20130104/LA36849)

Landry launched her acting career on the heels of her eye-catching performance in the 1998 Doritos Super Bowl ad titled "Laundromat." Following her success on the Super Bowl stage, she achieved recurring roles on popular television shows, including "Felicity," "Two Guys and a Girl," "Sunset Beach," and "Popular," in addition to three seasons on the hit UPN network series "Eve." She also earned a number of hosting credits including the music-talk show "Farm Club.com," NBC's "Spy TV," and "Full Frontal Fashion" on WE. Landry visited a Laundromat like the one that helped propel her career to celebrate the 15th anniversary of her iconic Super Bowl commercial and announce this year's five Crash the Super Bowl finalists. The video announcement is available on the Doritos Facebook Page (www.facebook.com/DoritosUSA).

"In 1998 little did I know that my participation in a Doritos Super Bowl commercial would change the rest of my life," said Landry, who will be in the Los Angeles area today casting her vote in the contest and greeting fans. "As I celebrate 15 years as the 'Doritos Girl,' I couldn't be more excited to partner with the Doritos brand to announce the five finalists vying for a life-changing opportunity like the one I had."

The five Crash the Super Bowl finalist ads (in alphabetical order by finalist last name) are:

  • "Goat 4 Sale" by Ben Callner
  • "Road Chip" by Tyler Dixon
  • "Fashionista Daddy" by Mark Freiburger
  • "Express Checkout" by Sasha Shemirani
  • "Fetch" by Joe Taranto

Doritos fans can vote each day for their favorite Doritos commercial on the Doritos Crash the Super Bowl-branded app on the Doritos Facebook Page (http://www.facebook.com/DoritosUSA) and/or on the Facebook mobile app from January 4 to January 29.

Star power is the theme of this year's contest. In addition to sharing the same Super Bowl spotlight as Landry, this year's grand prize winner will also get the chance to work with Bay on the next installment of the "Transformers" movie franchise from Paramount Pictures and Hasbro, set to be released on June 27, 2014. As one of Hollywood's boldest and most bankable feature film directors, Bay's repertoire includes such blockbuster hits as the "Transformers" franchise, "Armageddon," "Pearl Harbor," "Bad Boys" and "The Rock."  Bay's films combined have grossed $5.4 billion in worldwide ticket sales, and his most recent hit, "Transformers: Dark of the Moon," ranks as the fifth-highest grossing movie of all time, earning $1.2 billion at the box office.

"Similar to the opportunity Crash the Super Bowl provides to aspiring filmmakers, I also got my first big break creating ads," said Bay, who began his career as a creative force in the advertising world, winning many of the industry's top accolades, including being honored as "Commercial Director of the Year" by the Directors Guild of America at the young age of 27. "I am truly impressed with all five of these Doritos spots and excited to work with one of the creators as they make a name for themselves in Hollywood."

"Every year, we're simply overwhelmed with the quality, creativity and talent behind our fans' ads," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "This year is no different. Each of these five finalists brought their A-game to the contest, and we can't wait to see what happens when we get to the Super Bowl."

Since Crash the Super Bowl began in 2007, consumer-created Doritos ads have consistently ranked within the top-five spots of the USA TODAY Ad Meter, and three of the last four years they have scored the No. 1 ranking.

Each of the five finalists win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which of their Doritos ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:

  • $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter 
  • $600,000 will be awarded for an ad that scores the No. 2 spot on the USA TODAY Ad Meter 
  • $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter

Created in 1989, USA TODAY's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry. USA TODAY Ad Meter does not sponsor and is not affiliated with the contest.

PepsiCo's relationship with the NFL is among the company's longest running and most successful sports sponsorships. PepsiCo leverages its partnership with the NFL to connect with consumers throughout the season, culminating at the Super Bowl with exciting activations by the company's largest food and beverage brands. Examples include:

  • Pepsi will sponsor the Super Bowl XLVII Halftime Show in New Orleans featuring global music icon Beyoncé on February 3, 2013, bringing Pepsi's signature style of consumer engagement to pop culture's biggest stage. 
  • The national Pepsi NFL Anthems program brought to life original anthems for seven iconic NFL teams and featured some of today's most talented musical artists and players.
  • The NFL PLAY 60 Super Bowl Contest presented by Quaker is offering once-in-a-lifetime prizes to inspiring kids who make eating right and physical fitness a priority, with one grand prize winner selected to go to Super Bowl XLVII and run the game ball onto the field.
  • Gatorade and the Gatorade Sports Science Institute have been working closely with 11 NFL rookies this year to help guide their fueling plans and help improve performance, with each rookie's story documented in a web series called "Everything to Prove" on NFL.com.  
  • Since 1983, Gatorade has partnered with the NFL to fuel its athletes across all 32 teams. For Super Bowl XLVII, Gatorade will fuel the two competing teams with a highly-visible sidelines presence as well as a fuel presence in the locker rooms and training facilities.
  • Through the Pepsi MAX NFL Rookie of the Week program, fans vote for a stand-out Rookie each week of the 2012 NFL regular season and finalists throughout the month of January, leading up to the announcement of the Pepsi MAX NFL Rookie of the Year in New Orleans the night before the Super Bowl.
  • All season long, the "Make Your Game Day Official" promotion gives consumers who capture Frito-Lay snacks and Pepsi beverages together a chance to win official NFL prizes, including a trip to Super Bowl XLVII.
  • NFL and Super Bowl-branded Pepsi packaging, national product displays with Pepsi, Frito-Lay, Quaker and Gatorade, and local New Orleans-themed point-of-sale materials engage fans in the marketplace.

About Doritos
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Follow PepsiCo:

BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/crashthesuperbowl

© 2013 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.    

© 2012 Hasbro.  All Rights Reserved.

SOURCE Frito-Lay North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.