|By PR Newswire||
|January 4, 2013 07:00 AM EST||
PLANO, Texas, Jan. 4, 2013 /PRNewswire/ -- Iconic "Doritos Girl" Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year's Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS. Two ads will air — one selected by America's votes and one by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise, along with a shot at a $1 million bonus. This marks the seventh year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division.
Landry launched her acting career on the heels of her eye-catching performance in the 1998 Doritos Super Bowl ad titled "Laundromat." Following her success on the Super Bowl stage, she achieved recurring roles on popular television shows, including "Felicity," "Two Guys and a Girl," "Sunset Beach," and "Popular," in addition to three seasons on the hit UPN network series "Eve." She also earned a number of hosting credits including the music-talk show "Farm Club.com," NBC's "Spy TV," and "Full Frontal Fashion" on WE. Landry visited a Laundromat like the one that helped propel her career to celebrate the 15th anniversary of her iconic Super Bowl commercial and announce this year's five Crash the Super Bowl finalists. The video announcement is available on the Doritos Facebook Page (www.facebook.com/DoritosUSA).
"In 1998 little did I know that my participation in a Doritos Super Bowl commercial would change the rest of my life," said Landry, who will be in the Los Angeles area today casting her vote in the contest and greeting fans. "As I celebrate 15 years as the 'Doritos Girl,' I couldn't be more excited to partner with the Doritos brand to announce the five finalists vying for a life-changing opportunity like the one I had."
The five Crash the Super Bowl finalist ads (in alphabetical order by finalist last name) are:
- "Goat 4 Sale" by Ben Callner
- "Road Chip" by Tyler Dixon
- "Fashionista Daddy" by Mark Freiburger
- "Express Checkout" by Sasha Shemirani
- "Fetch" by Joe Taranto
Doritos fans can vote each day for their favorite Doritos commercial on the Doritos Crash the Super Bowl-branded app on the Doritos Facebook Page (http://www.facebook.com/DoritosUSA) and/or on the Facebook mobile app from January 4 to January 29.
Star power is the theme of this year's contest. In addition to sharing the same Super Bowl spotlight as Landry, this year's grand prize winner will also get the chance to work with Bay on the next installment of the "Transformers" movie franchise from Paramount Pictures and Hasbro, set to be released on June 27, 2014. As one of Hollywood's boldest and most bankable feature film directors, Bay's repertoire includes such blockbuster hits as the "Transformers" franchise, "Armageddon," "Pearl Harbor," "Bad Boys" and "The Rock." Bay's films combined have grossed $5.4 billion in worldwide ticket sales, and his most recent hit, "Transformers: Dark of the Moon," ranks as the fifth-highest grossing movie of all time, earning $1.2 billion at the box office.
"Similar to the opportunity Crash the Super Bowl provides to aspiring filmmakers, I also got my first big break creating ads," said Bay, who began his career as a creative force in the advertising world, winning many of the industry's top accolades, including being honored as "Commercial Director of the Year" by the Directors Guild of America at the young age of 27. "I am truly impressed with all five of these Doritos spots and excited to work with one of the creators as they make a name for themselves in Hollywood."
"Every year, we're simply overwhelmed with the quality, creativity and talent behind our fans' ads," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "This year is no different. Each of these five finalists brought their A-game to the contest, and we can't wait to see what happens when we get to the Super Bowl."
Since Crash the Super Bowl began in 2007, consumer-created Doritos ads have consistently ranked within the top-five spots of the USA TODAY Ad Meter, and three of the last four years they have scored the No. 1 ranking.
Each of the five finalists win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which of their Doritos ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
- $1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 spot on the USA TODAY Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
Created in 1989, USA TODAY's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry. USA TODAY Ad Meter does not sponsor and is not affiliated with the contest.
PepsiCo's relationship with the NFL is among the company's longest running and most successful sports sponsorships. PepsiCo leverages its partnership with the NFL to connect with consumers throughout the season, culminating at the Super Bowl with exciting activations by the company's largest food and beverage brands. Examples include:
- Pepsi will sponsor the Super Bowl XLVII Halftime Show in New Orleans featuring global music icon Beyoncé on February 3, 2013, bringing Pepsi's signature style of consumer engagement to pop culture's biggest stage.
- The national Pepsi NFL Anthems program brought to life original anthems for seven iconic NFL teams and featured some of today's most talented musical artists and players.
- The NFL PLAY 60 Super Bowl Contest presented by Quaker is offering once-in-a-lifetime prizes to inspiring kids who make eating right and physical fitness a priority, with one grand prize winner selected to go to Super Bowl XLVII and run the game ball onto the field.
- Gatorade and the Gatorade Sports Science Institute have been working closely with 11 NFL rookies this year to help guide their fueling plans and help improve performance, with each rookie's story documented in a web series called "Everything to Prove" on NFL.com.
- Since 1983, Gatorade has partnered with the NFL to fuel its athletes across all 32 teams. For Super Bowl XLVII, Gatorade will fuel the two competing teams with a highly-visible sidelines presence as well as a fuel presence in the locker rooms and training facilities.
- Through the Pepsi MAX NFL Rookie of the Week program, fans vote for a stand-out Rookie each week of the 2012 NFL regular season and finalists throughout the month of January, leading up to the announcement of the Pepsi MAX NFL Rookie of the Year in New Orleans the night before the Super Bowl.
- All season long, the "Make Your Game Day Official" promotion gives consumers who capture Frito-Lay snacks and Pepsi beverages together a chance to win official NFL prizes, including a trip to Super Bowl XLVII.
- NFL and Super Bowl-branded Pepsi packaging, national product displays with Pepsi, Frito-Lay, Quaker and Gatorade, and local New Orleans-themed point-of-sale materials engage fans in the marketplace.
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/DoritosUSA or on Facebook at http://www.facebook.com/DoritosUSA.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/crashthesuperbowl
© 2013 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro.
© 2012 Hasbro. All Rights Reserved.
SOURCE Frito-Lay North America
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 861
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,188
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 12:30 PM EDT Reads: 5,538
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,271
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,339
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 638
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 632
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,106
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 1, 2016 11:45 AM EDT Reads: 2,813
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 1, 2016 11:45 AM EDT Reads: 316
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Oct. 1, 2016 11:30 AM EDT Reads: 1,335
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Oct. 1, 2016 11:15 AM EDT Reads: 888
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 10:45 AM EDT Reads: 638
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 1, 2016 10:30 AM EDT Reads: 1,734
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Oct. 1, 2016 10:30 AM EDT Reads: 729
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 1, 2016 10:00 AM EDT Reads: 533
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Oct. 1, 2016 10:00 AM EDT Reads: 3,217
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 1, 2016 10:00 AM EDT Reads: 3,333
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Oct. 1, 2016 09:15 AM EDT Reads: 1,690
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 1, 2016 08:30 AM EDT Reads: 3,449