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Monétisation de l'actif incorporel pour générer de la valeur de marque - séminaire Web gratuit sur la propriété intellectuelle le 22 janvier

LONDRES, January 4, 2013 /PRNewswire/ --

Legal IQ est ravi d'annoncer l'organisation d'un séminaire Web gratuit sur la propriété intellectuelle (PI) avec le thème Monétisation de l'actif incorporel pour générer de la valeur de marque, le mardi 22 janvier 2013 de 10 h à 11 h (GMT) en collaboration avec le 10[e] Annual Nordic IPR Forum.

(http://www.nordicipr.com)

L'actif incorporel peut influer l'avantage concurrentiel, la création de richesse et la prospérité économique. À l'époque de l'innovation, il est d'autant plus important d'envisager la monétisation de ces actifs potentiellement précieux.

Dans le cadre du séminaire seront analysées des méthodes visant la monétisation de l'actif incorporel pour stimuler la valeur de marque, influencer l'avantage concurrentiel, générer de la richesse et de la prospérité économique. Un groupe d'experts présentera des stratégies courantes, pèsera les avantages et les inconvénients de chaque approche, et défendra la conservation de la valeur de marque.

Les sujets abordés lors de ce séminaire Web de 60 minutes sont les suivants :

  • La mise en place de stratégies de monétisation de la PI afin de stimuler la valeur de marque à partir des actifs
  • La fidélisation de la clientèle par le biais de la concession de licence de marque
  • L'illustration de la valeur de marque par le biais d'une gestion efficace de la PI
  • Conseils, avantages et inconvénients de la concession de licence à des tiers, vente et application
  • La cession de brevets à des chasseurs de brevets - et ses inconvénients

La discussion sera dirigée par deux blogueurs éminents du secteur -Stephen Jenei, directeur général, Jenei LLC & le blogue Patent Baristas et Jeffrey Goodwin, expert en litiges chez eDiscovery, eDiscoveryCloud.net. Ce panel comprendra aussi Malcom Meeks, directeur, avocat en octroi de licence de PI, Andrea Ryder, responsable de l'octroi de licence chez Lego Group, Nikolai Bisgaard, vice-président des droits de PI chez GNResound, Stéphane Hedarchet, avocat principal en PI chez GE Healthcare, et Jonas Anderson, Directeur de la concession de licence pour l'Europe chez Electrolux

Inscrivez-vous à ce séminaire Web gratuit sur la PI dès aujourd'hui sur http://www.nordicipr.com/webinar_pr!

Les cinq intervenants prendront également la parole au Nordic IPR Forum (http://www.nordicipr.com), qui aura lieu du 18 au 20 mars 2013 à Stockholm. Pour consulter davantage de livres blancs, d'articles et de podcasts à ce sujet, rendez-vous dans la Bibliothèque PI en ligne sur http://www.nordicipr.com/webinar_pr.

Contact pour la presse : Helen Winsor, +44(0)20-7368-9425, [email protected] ou visitez le site http://www.nordicipr.com/webinar_pr

Les représentants de la presse sont invités à participer au 10[e] Annual Nordic IPR Forum. Pour obtenir un laissez-passer pour la presse gratuit, veuillez envoyer un courrier électronique à Nishkala Thiru à l'adresse [email protected]


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