Welcome!

Microsoft Cloud Authors: Pat Romanski, Jnan Dash, Andreas Grabner, Lori MacVittie, Jim Kaskade

News Feed Item

Avast Selects Nexway's In-Product Store Solution To Boost International Online Sales

SAN FRANCISCO, Jan. 2, 2013 /PRNewswire-iReach/ -- Today, Nexway, a premium e-commerce platform and digital marketing expert, announced that Avast, a leading publisher of free antivirus software, including the world's most widely-used consumer security software, with over 170 million installed protected devices, has chosen to use Nexway In-Product Store (IPS) technology for worldwide online sales of its digital products.

(Photo: http://photos.prnewswire.com/prnh/20130102/CG36025)

As part of the international agreement, Nexway supports Avast in achieving its strategic goal to market its solutions and consumer products. Avast leverages Nexway's innovative e-commerce technology which is integrated directly into its software products. With Nexway's In-Product Store (IPS) solution, Avast can now market e-commerce offers to customers inside the software, without requiring a traditional web-based e-commerce redirection.

The new IPS technology creates a unique, friction-free e-commerce experience, enabling the user to take advantage of multiple commercial offers, such as purchasing software updates offered directly within the software for a streamlined shopping experience. The consumer completes each step of the purchase process with a higher level of confidence, without leaving the software. Nexway's IPS technology is a perfect match for Avast's business model, which allows consumers to test the product before making any purchase. In-product store offers can be targeted and personalized for each user segment, installed product or individual regions.

For the publisher, the benefit is immediate: conversion rates are increased, acquisition of new customers is optimized and retention of existing customers is improved, as well. Nexway's IPS technology offers new opportunities and a new way to drive online sales strategically and tactically, by reaching customers more directly. The customer relationship and brand awareness are strengthened, as the consumer feels closer to the publisher. With Nexway's IPS technology, consumers are a click away from becoming customers, as each installed product becomes a potential sales agent.

"Nexway has been selected to develop an In-Product Store e-commerce platform for Avast" said Glenn Taylor, Avast vice president of sales. "Nexway challenged our existing business model and proved to increase conversion. We performed extensive AB testing to validate the Nexway solution, closely comparing In-Product-Store results with our traditional web-based solution. We're very excited about the relationship and continued opportunities to improve our business with Nexway", said Glenn Taylor.

"This new partnership proves the success of our international strategy and expansion into major global markets," said Gilles Fabre, Nexway Managing Director. "Working with an industry leader like Avast is a huge reward for our team's effort. We're proud to have gained Avast's confidence and to find our place in this global competition."

Learn more about Nexway In-Product Store at CES, Las Vegas 8th to 11th January 2013.

Email Nexway USA TEAM at  [email protected]

About NEXWAY:

NEXWAY is a global company based in Paris (France), with two main activities: digital content aggregation and e-commerce solution provider for the digital industry. Its primary client base includes software and video game editors as well as their distributors and resellers.

As a digital content provider and distributor, NEXWAY offers a catalogue of 12,000 references (software and video games) through its dedicated e-commerce platform (DistiPaas). Clients include major e-commerce and internet players such as Amazon, Orange, Intel, Fnac.com, T-Online, Telefonica, Dell… As a market leader, NEXWAY is also Microsoft's digital distribution preferred partner for the European market.

As a supplier of e-commerce solutions and services, NEXWAY serves the end consumers of software and video game editors. NEXWAY is also a pioneer in the most innovative sales models such as subscription, item-selling, In-Product Store etc… The technological modules and the value-added services provided by NEXWAY are designed to optimize the consumer life-cycle value (acquisition, retention and value optimization).

NEXWAY operates in the main digital markets throughout the globe with 150 people and local offices in Europe, Japan, North America and Brazil.

More info:

http://www.inproductstore.com

http://www.nexway.com

Media Contact: Christian Desert Nexway, Inc., +1 (415) 971 8189, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE NEXWAY

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...