ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
|By PR Newswire||
|January 2, 2013 07:00 AM EST||
PLANO, Texas, Jan. 2, 2013 /PRNewswire/ -- The roar of 12,000 screaming fans, two squads of cheerleaders, two full-fledge marching bands, and even a parachuting flag bearer delivering the game ball. What sounds like a typical college football bowl game was actually the surprise party of a lifetime for a group of U.S. military veterans. On Dec. 13, 2012, 27 veterans who had previously served overseas were surprised to find out that what they thought was going to be a casual flag football game to support Got Your 6 and the Pat Tillman Foundation was actually a football party and star-studded event being hosted in their honor by Tostitos, the brand known for making anytime party time. Highlights from the "Tostitos Homecoming Party Bowl" were captured on film and will be televised nationally for the first time during tomorrow's Tostitos Fiesta Bowl broadcast on ESPN. The highlights will also be available on the Tostitos Facebook Page at www.Facebook.com/Tostitos following the Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the Bowl Championship Series, for the past 18 years.
Party Details Revealed
The U.S. military veterans, including 11 Tillman Military Scholars, arrived onsite at Cerritos College just south of Los Angeles ready to play a seemingly ordinary game of flag football to support Got Your 6 and the Pat Tillman Foundation. It was not long before they realized they were in for something much bigger. The "Tostitos Homecoming Party Bowl" surprises started to unfold as legendary coaches and players like Bobby Bowden, Urban Meyer, Kurt Warner and Marcus Allen entered the locker room to greet the unsuspecting veterans. As the veterans walked on to the field, ESPN broadcasters announced their names over the loud speakers, and actor/screenwriter Owen Wilson ran onto the field to play alongside them. Then it was announced that actor Eric Stonestreet would be reporting on the game from the sidelines. The game was action-packed, kept fans on the edge of their seats and ultimately saw Coach Urban Meyer's Team Freedom achieve victory with a score of 26-20. The once-in-a-lifetime surprise party was capped off by a performance from chart-topping musical guest, Gym Class Heroes.
"With the Tostitos brand, a party can happen anytime and anywhere," said Tony Matta, vice president, marketing, Frito-Lay. "This past December we pulled off a spectacular surprise party for an incredibly deserving group of military veterans. We can't wait to share the highlights tomorrow night as part of the Fiesta Bowl broadcast."
Fans are invited to tune in to the Tostitos Fiesta Bowl broadcast on Jan. 3, 2013 on ESPN, or visit www.Facebook.com/Tostitos to re-live the surprises from the "Tostitos Homecoming Party Bowl."
The Party Doesn't Stop There
The "Tostitos Homecoming Party Bowl" may be over, but Tostitos is still bringing the party to life for consumers across the country. The brand recently launched Tostitos Cantina tortilla chips and salsas, an entirely new line of tortilla chip and salsa pairings that recreate the Mexican restaurant experience for consumers at home. New television spots highlighting the Tostitos Cantina line will debut for a nationwide audience during the Tostitos Fiesta Bowl and other Bowl Championship Series broadcasts. The spots include:
- In "Grand Opening," two 20-something guys are throwing the best party of their lives. But when an older "foodie" couple shows up to sample the Tostitos Cantina chips and salsas, they mistake the guys' apartment and party for the hippest new restaurant in town. The unsuspecting "waiters" don't know what to do with their enthusiastic patrons.
- In "Dinner Rush" the 20-something guys have embraced the fact that Tostitos Cantina have the power to transform their apartment into a restaurant. In fact, the two guys are running a full Mexican Cantina from their apartment. They serve chips and salsas as families and couples happily eat on tables, ottomans, laundry machines, and every dining spot they can find. Everything is going great, until the girlfriend of one of the guys shows up with no warning about the guys' scheme.
Completely reimagined, party-centric packaging is also being introduced across the Tostitos portfolio of snacks. Tostitos brand chip bags and salsa jars now incorporate vibrant, more festive colors, a bold new logo treatment and party-themed messaging. This includes colorful "chipfetti" and vibrant rays bursting from the clear window on each package, further illustrating the look and feel of a "party in the bag." The clear window also represents the shape of the chip variety, helping consumers more easily differentiate between products. The new look and feel is designed to encourage sharing and signal "party upon sight." It even offers consumers on-pack suggestions for chip-and-dip pairings, making it easier than ever to be ready for a party whenever and wherever it happens.
For more information, please visit the Tostitos Facebook Page at www.Facebook.com/Tostitos.
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community. The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Got Your 6 also enjoys the support of organizations such as Goodwill Industries. Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal agent for Got Your 6.
About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's death in 2004 while serving with the 75th Ranger Regiment in Afghanistan. Created to honor Pat's legacy and pay tribute to his commitment to leadership and service, the Pat Tillman Foundation is a national leader in providing educational support and resources to veterans, active service members and their spouses. Inspired by Pat's attributes of leadership, passion for education and spirit of service, the Foundation annually awards educational scholarships through the Tillman Military Scholars program. Since the Foundation's inception, over $5 million in educational support has been invested in individuals committed to a life of service both in an out of uniform, including over $3.2 million awarded to 230 Tillman Military Scholars nationwide. For more information, visit www.pattillmanfoundation.org. For more information on the Tillman Military Scholars program, please visit www.pattillmanfoundation.org/tillman-military-scholars/.
Dec. 21, 2014 06:15 AM EST Reads: 2,097
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 PM EST Reads: 1,315
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 1,963
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Dec. 20, 2014 11:30 AM EST Reads: 2,392
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Dec. 20, 2014 11:00 AM EST Reads: 2,300
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Dec. 20, 2014 10:45 AM EST Reads: 2,247
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,329
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Dec. 20, 2014 07:00 AM EST Reads: 2,133
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Dec. 18, 2014 09:45 PM EST Reads: 1,158
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 09:00 AM EST Reads: 1,362
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
Dec. 18, 2014 06:00 AM EST Reads: 902
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
Dec. 17, 2014 11:15 PM EST Reads: 1,397
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 11:00 PM EST Reads: 1,448
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 17, 2014 08:00 PM EST Reads: 1,439
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Dec. 17, 2014 06:30 PM EST Reads: 1,359
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Dec. 17, 2014 11:45 AM EST Reads: 1,553
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Dec. 16, 2014 11:45 PM EST Reads: 1,389
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
Dec. 15, 2014 11:45 PM EST Reads: 1,743
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Dec. 15, 2014 10:30 AM EST Reads: 6,915
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...
Dec. 15, 2014 10:00 AM EST Reads: 1,986