Click here to close now.

Welcome!

Microsoft Cloud Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jaynesh Shah, Carmen Gonzalez

Related Topics: SDN Journal, @MicroservicesE Blog, Microsoft Cloud, @ContainersExpo Blog, Agile Computing, CloudExpo® Blog, BigDataExpo® Blog

SDN Journal: Article

Emerging IT and Data Center Trends in 2013

Software defined networks (SDNs) will move from hype and vision to implementation

Many companies and enterprises in 2012 witnessed the proliferation of network data as a huge and growing problem across data centers. Additional data center solutions were needed to access, process, analyze, and deliver it instantly on a global basis to millions of users. Several advances and solutions help address these problems and issues. However, data centers are continuing to grow.

According to the 2012 Data Center Industry Census, data centers are expected to grow from US$105 billion to US$120 billion in 2013(DatacenterDynamics. [Oct. 2012]. The 2012 DatacenterDynamics Industry Census). Given this continued growth, more improvements and innovations will be made in the IT and data center industry as 2013 approaches. The following outlines several trends that will emerge and come to fruition in 2013:

1. The Network Adapter Walk of Fame: The Democratization of Hollywood
Digital media (movie editing, CGI, pre-production, broadcast, etc.) is rapidly adopting new IT infrastructure. Film and music video companies are adopting 10GbE network attached storage and application acceleration. Hollywood film editors are now winning Academy Awards not only on vertical solutions with million dollar price tags but also with Apple's FinalCut Pro running on cost-effective Mac workstations. This trend has been driven by the availability of digital media hardware and software technology such as 4K cameras that enable small companies to develop and deliver quality HD content at 1/20 the cost of previous technologies.

2. Intel Down But Not Out
Intel's client business is stalled and the company has not yet made a big win in mobile. Netbooks died a quick, well-deserved death. But in the high-end server segment, during 2013 we should see Intel make sense of all of its high-speed interconnect acquisitions. Just like its support and innovation around Thunderbolt and Lightpeak, we can expect to see products coming from the Cray HPC interconnect, Fulcrum and QLogic acquisitions driving the growth of high-end server, workstation and HPC cluster markets.

3. To Infinity and Beyond: What's after the x86 Architecture?
Customers do have problems with the X86 architecture lacking the ability to directly address performance issues in such areas as graphics, gaming, visualization of seismic data, high-speed analytics to catch threats to national security, as well as real-time packet inspection and Big Data on large-scale clusters using MapReduce. However, various high-performance platforms and tools such as GPUs, cell processors, and FPGAs are available to address parallelization and acceleration techniques. Modern FPGAs represent much more than a multitude of configurable logic gates. They can now justifiably be referred to as a system on a chip (SoC), when integrated with multi-core processors and a rich set of peripherals. During 2013, modern tools such as OpenCL from Altera and open FPGA application acceleration platforms will enable engineers with little hardware experience to write parallel algorithms and execute embedded designs with FPGAs.

4. SDNs, From Hyperbole to Hope
In 2013, software defined networks (SDNs) will move from hype and vision to implementation. Google has already implemented an SDN WAN.

Other Web 2.0 companies are using SDN as a component of their multi-tenant data centers. In the coming year, companies and enterprises of all sizes will be attracted to the promise of building their networks with SDN components. They will be able to move away from closed proprietary switch and router hardware and use horizontal, open networking interfaces running on cost-effective merchant silicon. Agility and security will be key to their success.

5. Clouds: From Vapor to Business Value
Clouds have always been more about a new business model than new products and technologies. To date, Amazon has had the most successful B2B cloud implementation. With the availability of SDNs and other tools, more small and medium businesses will outsource compute and services to public clouds, while IT managers at large Fortune 100 enterprises will build hybrid clouds serving internal clients and external customers. Inevitably, as more valuable individual and corporate data moves to these clouds, bad guys will attempt to gain access to private information, making security even more vital.

6. The Need for Real-Time Security at Web 2.0 Speed
In this brave new world, IT managers and security architects will need to implement data loss prevention, intrusion detection and intrusion prevention schemes that operate in real time. Embedded network security systems using the latest FGPAs deployed as bumps in the wire in distributed security architecture will be the ideal response to this challenge.

From cloud and SDN solidifying their role in IT, to networking becoming a key component in entertainment, 2013 will be designated the "Year of IT and data centers." More organizations will implement data center technology while making more strategic IT decisions to increase successes.

More Stories By Bruce Tolley

Bruce Tolley, PhD, is Vice President, Solutions and Outbound Marketing, at Solarflare. Previously, he served as Solarflare's Vice President of Marketing, and earlier Director of Product Management. Prior to joining Solarflare, Tolley was a Senior Product Line Manager at Cisco Systems where he managed the Ethernet transceiver business, and launched Layer 2/3/4, Metro Ethernet, 10 Gigabit switches. Prior to Cisco, he served in various marketing management roles at 3Com Corporation.

Formerly Study Group Chair of the IEEE 802.3aq 10GBASE-LRM standards project, Tolley has been frequent contributor to the IEEE 802.3 Ethernet standards projects. He holds a BA from UC Santa Cruz, MA from Stanford University, MBA from Haas School of Business, UC Berkeley, and a PhD from Stanford University.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Registration page is located at the ThingsExpo site.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservices sessions. Registration page is located at the DevOps Summit site. Your DevOps Summit registratio...
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the MediaTek MT2502 System on a Chip (SoC), with the goal of creating the next generation of MediaTek p...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.