Microsoft Cloud Authors: Andreas Grabner, Janakiram MSV, Jim Kaskade, Lori MacVittie, Pat Romanski

News Feed Item

Brazil B2C E-Commerce Report 2012

NEW YORK, Dec. 27, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Brazil B2C E-Commerce Report 2012


Mercado Libre is the leading B2C E-Commerce Player in Brazil

The new "Brazil B2C E-Commerce Report 2012" by Hamburg-based secondary market research company yStats.com informs about recent trends and revenue figures in B2C E-Commerce in Brazil. Besides the share of B2C E-Commerce on total retail sales and successful product categories, the report covers Internet user and online shopper statistics as well as leading players.

First it should be noted that Brazil generates by far the highest B2C E-Commerce revenues in all of Latin America. Online revenues are expected to grow further in Brazil; however, forecasts predict less strong growth than in previous years.

Popularity of Group Shopping is soaring in Brazil

More than one third of all Internet users in Brazil conduct online purchases. However, the number of online shoppers is growing slower than in previous years. Overall, more than half of all online shoppers in Brazil made at least one purchase in 2012. "Household articles and information technology" and "household appliances" were the most frequently purchased product categories, followed by "books and magazines". In 2011, group shopping was especially popular among online shoppers in Brazil. Almost half of them conducted purchases on group shopping websites, and more than three quarters of them planned to repeat this.

Internet Users spend the longest Time on Mass Merchant Websites

In December 2011, the leading online retailer in Brazil in terms of the time Internet users spent on its website was mass merchant Mercado Libre, followed by Lojas Americanas and Magazine Luiza, both of which are also mass merchants. For Mercado Libre, Brazil is the most important Latin American market, given that the country generates almost as much revenues as all the other countries of the region combined. Magazine Luiza was able to increase its online revenues between the third quarter of 2011 and the third quarter of 2012 by more than 25%. Amazon is seeking to enter the developing Brazilian B2C E-Commerce market as well and is looking to acquire the B2C E-Commerce platform of Brazilian book store chain and publisher Saraiva. Although Saraiva itself denied this, the Brazilian market is attractive for Amazon. In December, the company has launched a Brazilian online shop for the Kindle e-Reader. German OTTO-Group is also active in Brazil. With Brazilian mail-order company Posthaus, the joint venture DBR was founded in 2012. Furthermore, subsidiary Bonprix is active in Brazil with its own online shop.

According to yStats.com's "Brazil B2C E-Commerce Report 2012", online retail in Brazil is expected to see decreasing growth rates in the coming years. Among the leading product categories are household articles and information technology, whereas Mercado Libre is the leading player on the market.

Key Findings

• Online clothing purchases and group shopping represented major trends in the Brazilian B2C E-Commerce market in 2011.

• B2C E-Commerce sales in Brazil are projected to increase by lower growth rates between 2011 and 2015 than in previous years.

• The most purchased online product categories in Brazil in April 2012 were "Household Articles and Information Technology", "Household Appliances", and "Books and Magazines".

• The share of online shoppers on Internet users in Brazil is expected to continue to increase, despite slowing growth rates in the number of online shoppers.

• In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce market, followed by Lojas Americanas and Magazine Luiza.

About our Reports

- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

Table of Contents



• B2C E-Commerce Trends in Brazil, 2012

• B2C E-Commerce Trends in Brazil, 2011/2012

• Cross-Border international Online Shopping Trends in Brazil, 2011/2012

• Internet Usage and B2C E-Commerce Trends among Seniors in Brazil, 2011/2012

• B2C E-Commerce Trends on Valentine's Day and Mother's Day in Brazil, 2012

• Breakdown of B2C E-Commerce Sales in Latin America, by Country, including Brazil, in %, 2011

• Breakdown of Online Shopping Frequency in Brazil, in % of Online Shoppers, April 2012

• Time spent between Online Research and Online Purchase in Brazil, by Time Range and Product Category, in % of Online Shoppers, March 2012

• Main Reasons in Brazil not to shop Online, by Product Category, incl. Shipping in % of Internet Users, July 2012

• Preferred Payment Methods in Brazil, in % of Online Shoppers, 12 Months to May 2012

• B2C E-Commerce Delivery Trends in Brazil, 2011/2012

• M-Commerce Trends in Brazil, 2011/2012 and Share of Consumers using Mobile Phones in Purchasing Process, in %, 2011

• Mobile Payment Market Trends in Brazil, 2012


• B2C E-Commerce Sales in Latin America, by Country, including Brazil, in USD million, 2005-2011

• B2C E-Commerce Sales in Brazil, in USD billion, 2010-2015f

• B2C E-Commerce Sales in Brazil, in BRL billion, 2010-2013f

• B2C E-Commerce Sales in Brazil, in BRL billion, H1 2011 & H1 2012

• Online Travel Sales in Brazil, compared to the other BRIC Countries, in USD billion, 2010-2016f


• Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2011 & 2016f

• Share of M-Commerce on total E-Commerce Sales in Brazil, in %, H1 2012 & 2013f


• Purchased Online Product Categories in Brazil, in % of Online Shoppers, April 2012

• Purchased Online Product Categories in Brazil, by Gender, in % of Online Shoppers, April 2012

• Purchased Mobile Product Categories in Brazil, in % of Mobile Shoppers, May-June 2012


• Internet Users in Brazil, compared to other BRIC Countries, in millions and in % Change, July 2011 & July 2012

• Breakdown of Internet Users in Brazil, by Age Group, in %, January 2012

• Mobile Internet Users in Brazil, in millions and in % of Population, 2010-2016f

• Online Shoppers in Brazil, in millions and in % of Internet Users, 2010-2015f

• Online Shopper Penetration in Brazil, by Age Group, in % of Internet Users, April 2012

• Breakdown of unique Visitors to Retail Category Websites in Brazil, by Age Group, in %, December 2011

• Breakdown of unique Visitors to Retail Category Websites in Brazil, by Region, in %, December 2011


• Leading B2C E-Commerce Players in Brazil, 1-10, 2012

• Leading B2C E-Commerce Players in Brazil, 11-20, 2012

• Most engaging B2C E-Commerce Sites in Brazil, compared to total Retail, in Average Minutes, Average Pages and Average Visits per Visitor, December 2011

Mercado Libre: Profile

Mercado Libre: Net Revenues and Year-on-Year Revenue Growth, in USD million and in %, Q3 2011-Q3 2012

Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and %, Q3 2011 & Q3 2012

• Lojas Americanas: Profile

• Magazine Luiza: Profile

• News about Amazon in Brazil, 2012

• News about Otto Group in Brazil, 2012

• Top Travel Domains/Websites in Brazil, by Unique Visitors, in thousands, July 2012

<brCompanies Mentioned

Mercado Libre

• Lojas Americanas

• Magazine Luiza

• Amazon

To order this report:

e-Commerce Industry: Brazil B2C E-Commerce Report 2012

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...