Welcome!

Microsoft Cloud Authors: Pat Romanski, Liz McMillan, Lori MacVittie, Elizabeth White, Yeshim Deniz

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, Machine Learning , @DXWorldExpo, SDN Journal

@CloudExpo: Blog Feed Post

Dear Apps, Why Can We Not Just All Get Along?

Ecosystem could be "the word" of 2013

Ecosystem could be "the word" of 2013, if only vendors, providers, ISVs and other technology conglomerates stop acting in a "This Town ain't big enough for the both of us" way.

As an App user* I am increasingly amazed, affected and annoyed by what in my view can only be described as turf wars between various technology providers. Increasingly cooperation - that originated by a desire to have a quick time to market - is being replaced by outright competition driven by a desire to own the full stack. Some recent examples:

  • Phone manufacturers replacing perfectly good map applications with in-house brews*
  • Search engines wanting to become social networks*
  • Social networks* and web retailers* wanting to become advertising specialists
  • Photo filtering apps opting out of 140 char event timelines* and v.v. event timeline apps adding photo filtering*
  • Email providers abandoning the use of third party sync to enterprise messaging apps*
  • Providers replacing third party music and movie services with in-house variants limited to their stack*
  • Just about everyone adding their own inline chat and messaging functionality*
  • Not to mention the various patent wars companies are waging, trying to block each other out of their home markets*

Now I am not against healthy competition (on the contrary) but as a consumer I fail to see how these developments are benefiting me. It seems many companies are answering the markets desire for integration by forcing consumers into their own, closed, single stack shops.

With cloud computing rapidly breaking down the walls between traditional industry segments, times are confusing for providers. Where we used to buy hardware and software form different vendors and solicited help - to get these two to work together - from yet a third category of providers, these demarcation lines are now rapidly blurring. Hardware and software are merging into services, while at the same time we see phones behaving like camera's, tablets behaving like PCs and TVs behaving like tablets. Naturally companies are worried about where in that blurring supply chain the largest profits will fall and as a result everyone seems determined to own the whole chain, wall to wall and soup to nuts.

But increasingly the limiting factor in market success is no longer the ability of providers to supply functionality, it is the capability of consumers to absorb functionality. Aan - at least at my age - once I mastered the science how to color my pictures, how to create a playlist, how to interact socially, how to access my email, etc., etc., I just want to be able to continue to do so, but in a seamlessly integrated fashion. I don't want to replace it with a new app, that does virtually the same, but in a different way.

Just a couple of years ago there was a lot of talk and enthusiasm about "Open Innovation", where companies could make the market pie bigger by working together (instead of fighting over who got what piece of the existing pie). To some extend it is the old "single vendor" versus "best of breed" dilemma, do I concentrate on having a good enough homogeneous product that does it all, or do I focus on building the best product for my functional area and work/integrate closely with others (at the risk their area turns out to be more profitable (in market speak: has a better business model)). In other words do I go integrated/closed/proprietary or more interoperable/open/standard.

My believe (or at least my hope) is that companies that act more from the perspective of consumers/customers, than from their own financial/shareholder perspective, will eventually come out better. Note however that in this context it is very important to understand exactly who the customer is: is it the user buying access to the service or the advertiser buying access to the user (in which case the user is merely the product being sold). If the app economy is to continue to grow, it will need to increasingly address the primary customer (the users). And if (granted, a big if) the market is a bit like me , it will prefer ecosystems of leading open apps over fully integrated closed stacks.

Traditionally, before the current trend towards exclusion instead of collaboration took hold, the silicon valley pressure cooker was the center of such collaboration. Maybe Europe - being a collaborative environment by nature - can step into its place and use this as much needed differentiator against the increasingly mega-large, mega-integrated and mega-closed conglomerates from Asia and North America.

More Stories By Gregor Petri

Gregor Petri is a regular expert or keynote speaker at industry events throughout Europe and wrote the cloud primer “Shedding Light on Cloud Computing”. He was also a columnist at ITSM Portal, contributing author to the Dutch “Over Cloud Computing” book, member of the Computable expert panel and his LeanITmanager blog is syndicated across many sites worldwide. Gregor was named by Cloud Computing Journal as one of The Top 100 Bloggers on Cloud Computing.

Follow him on Twitter @GregorPetri or read his blog at blog.gregorpetri.com

IoT & Smart Cities Stories
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present keynotes, general sessions, and more than 20 blockchain sessions by leading FinTech experts.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of ...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Rodrigo Coutinho is part of OutSystems' founders' team and currently the Head of Product Design. He provides a cross-functional role where he supports Product Management in defining the positioning and direction of the Agile Platform, while at the same time promoting model-based development and new techniques to deliver applications in the cloud.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and Bi...