Microsoft Cloud Authors: Jim Kaskade, Lori MacVittie, Andreas Grabner, Janakiram MSV, Pat Romanski

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Canadian Consumer Confidence Stays Steady

WINNIPEG, MANITOBA -- (Marketwire) -- 12/21/12 -- Canadian consumer confidence remained stable in the latest quarter according to the Harris/Decima-Investors Group consumer confidence index. The index currently stands at 79.0, compared to 79.1 in August.

According to Senior Vice-President Doug Anderson, "Over the past few quarters, Canadian consumer confidence has been the model of consistency, but when you look at what Canadians felt at this time last year, you see that there have been some changes worth noting. Perhaps most importantly, pessimism is much lower today and has been in fairly steady decline over the past 12 months."

"Canadian consumers appear to have a firm view of their economic environment," said Jack Courtney, Vice-President, High Net Worth Planning, at Investors Group. "This steady viewpoint bodes well for Canadians' long term financial planning, saving and investing efforts."

--  Overall, 24% of Canadians believe they will be better off financially a
    year from now. Conversely, 13% feel they will be worse off a year from
    now. This split has remained relatively consistent since last November.
    In August, this split was 24%-14%. 

--  Nationally, 80% of Canadians are either positive (13%) or neutral (67%)
    about prospects for the economy in the next twelve months. Conversely,
    20% see bad times over this same period. Again, this measure has stayed
    exceptionally consistent in the last quarter. In August, it was 14%
    positive, 67% neutral and 19% pessimistic.  

--  More than four in ten (47%) believe there will be good times financially
    for the Canadian economy in the next 5 years, while 38% believe there
    will be unemployment and recession over this period. In August, this
    split was 47%-39%. 

--  Almost half (46%) feel now is a good time to make a major purchase.
    Conversely, 35% feel it is a bad time to make such a purchase. 

--  Almost one in five (18%) feel that are better off compared to a year
    ago, while 22% feel they are worse off. In August, this split was 18%-

                                             Better off a       Worse off a 
                                            year from now     year from now 
One year outlook                                       24%               13%
                                               Good times         Bad times 
1 year economic outlook                                13%               20%
                                               Good times         Bad times 
5 year economic outlook                                47%               38%
                                                Good time          Bad time 
Making a purchase                                      46%               35%
                                          Better off than    Worse off than 
                                               a year ago        a year ago 
Compared to one yr ago                                 18%               22%

These data were gathered through teleVox, the company's national telephone omnibus survey for two weeks from November 22 and December 3, 2012 just over 2,000 completes. A sample of the same size has a margin of error of 2.2%, 19 times out of 20.

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