Click here to close now.


Microsoft Cloud Authors: Elizabeth White, Andreas Grabner, Jim Kaskade, Pat Romanski, David Bermingham

News Feed Item

NFC & mobile payments

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

NFC & mobile payments

This study presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.

• How can mobile NFC technology revolutionize payment, transportation and mobile applications?

• Can it generate revenue for the various stakeholders?

• What are some of the issues around NFC technology business models?

• What technical challenges exist that might have a direct impact on mobile NFC business models?

• Could NFC mobile payment be deployed on a large scale?

• What strategies are the major players adopting for implementing mobile NFC technology?

1. Executive Summary 7

1.1. Current status of contactless mobile technology . 8

1.2. Limited new usage, few additional revenues . 9

1.3. Multiple stakeholders vie for the market . 10

2. Methodology 11

3. NFC technology . 13

3.1. Definition . 13

3.2. NFC objects 13

3.3. How it works . 14

3.4. General hardware architecture . 15

3.4.1. NFC tags and cards architecture . 15

3.4.2. Architecture and operation of NFC devices . 16

3.5. Norms and standards . 17

3.6. The Secure Element (SE) 18

3.6.1. The Cardlet 18

3.6.2. Trusted Service Manager (TSM) and personalization . 18

3.6.3. The different types of Secure Element 19

3.7. How NFC works for secure applications 21

3.7.1. Contactless mobile payments (credit/debit card system) . 21

3.7.2. Mobile wallets 25

3.7.3. Transportation and ticketing applications 26

3.8. How NFC works for non-secure applications . 28

3.8.1. Between an NFC mobile device and an NFC tag 28

3.8.2. Between two NFC mobile devices . 29

4. Market structure 30

4.1. Market evaluation . 30

4.1.1. Initiatives around NFC . 30

4.1.2. NFC mobile devices 35

4.2. The main applications and uses for NFC . 37

4.2.1. NFC mobile payments and micro-payments 37

4.2.2. Non-NFC mobile payments . 42

4.2.3. Transportation . 47

4.2.4. Other applications 48

4.3. Business models and added value of NFC mobile technology 55

4.3.1. Automation 56

4.3.2. Transportation . 56

4.3.3. Commerce and payments . 57

4.3.4. Advertising . 60

4.3.5. Public services . 61NFC & Mobile Payment

5. Strategies from key players 62

5.1. The value chain 62

5.1.1. The NFC mobile payments value chain . 62

5.1.2. The transportation value chain 62

5.1.3. Details and role of the various stakeholders 63

5.2. Profiles of key players 65

5.2.1. Mobile service providers 65

5.2.2. Payment systems 68

5.2.3. Mobile operators 70

5.2.4. Mobile device manufacturers . 74

5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79

6. Strategic analysis 83

6.1. Technical maturity of NFC 83

6.1.1. Norms and standards 83

6.1.2. NFC mobile devices 84

6.1.3. Infrastructures 84

6.2. Numerous initiatives . 85

6.3. Challenges around usage 86

6.4. Business models and ecosystem . 87

6.4.1. Complex business models . 87

6.4.2. An overcrowded ecosystem . 88

6.4.3. Competing technical architectures . 88


Table 1: Comparison of different near-field wireless communication technologies . 13

Table 2: Summary of the major, recent initiatives around NFC 31

Table 3: Worldwide data for the volume of transactions made on mobile devices 34

Table 4: Number of users using mobile devices as a payment method, by region . 34

Table 5 : List of main card reader mobile plug-in solution providers 43

Table 6: Business model comparison between transportation and commerce/payments . 55

Table 7: Individual ticket price comparison in London between NFC and non-NFC . 57

Table 8: Percentage of the population who have used mobile payments during the year, for

various countries in Africa . 58

Table 9: Service provider involvement 66

Table 10: Payment systems and NFC involvement 68

Table 11: Mobile operators' involvement 70

Table 12: Involvement of mobile device manufacturers 75

Table 13: Involvement of manufacturers of NFC chips, SIM cards and microSD cards 79


Figure 1: Contents of the ISIS contactless mobile wallet . 9

Figure 2: NFC operation in P2P mode . 14

Figure 3: NFC operation in read/write mode 14

Figure 4: NFC operation in card emulation mode 15

Figure 5: Overhead view of an NFC NXP tag 15

Figure 6: Exploded view of an NFC card, showing its different elements 16

Figure 7: Hardware architecture of an NFC mobile device 17

Figure 8: Example of cardlet organization in an NFC SIM card . 18

Figure 9: NFC mobile device architecture with an integrated SE . 19

Figure 10: NFC mobile device architecture with the SE in the SIM card 20

Figure 11: NFC mobile device and traditional mobile device architecture with the SE in the SIM

card . 21

Figure 12: Personalization of the payment application on the user's mobile device 22

Figure 13: Payment amount displayed on the EPT and the user's mobile device during a

transaction 23

Figure 14: Simplfied NFC mobile payment process, with an authorization request . 24

Figure 15: Simplified process for transfer of funds from customer to merchant . 24

Figure 16: Different ways of purchasing a transport ticket for use with NFC mobile devices . 27

Figure 17: Different ways of downloading a transport ticket for use with NFC mobile devices 28

Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29

Figure 19: Number of NFC mobile products offered by brand . 36

Figure 20: Microsoft Wallet on Windows Phone 8 37

Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38

Figure 22: The ISIS Wallet app 38

Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39

Figure 24: The Cityzi app and transport service in Nice . 39

Figure 25: The Google Wallet NFC app . 40

Figure 26: Signing for a card payment directly on the device 42

Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment

Figure 30 : Segmentation of mobile payment systems . 45

Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45

Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46

Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with

their mobile devices 49

Figure 34: Overview of Groupe Casino's NFC solution 50

Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled

by tapping an NFC tag with an NFC mobile device 50

Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus

directly by tapping an NFC tag or scanning a QR code 51

Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony

mobile device 51

Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via

Bluetooth . 52

Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53

Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass

stored in an NFC mobile device. . 53

Figure 41: An NFC parking ticket service by Skidata . 54

Figure 42: Yale's NFC solution for unlocking hotel doors . 54

Figure 43: Percentage of the population in different countries worldwide with an account at a

financial institution 58

Figure 44: Growth in the number of non-cash payments by inhabitants for different countries in

Europe and the United States, from 2001 to 2009 59

Figure 45: The NFC mobile and mobile payments value chain 62

Figure 46: NFC apps to become Facebook friends with someone or to like a Facebook page . 66

Figure 47: Paypal's mobile app for NFC payment between two mobile devices 70

Figure 48: NTT docomo's Osaifu Keitai (mobile wallet) concept 73

Figure 49: NTT docomo's iD credit payment service in use . 73

Figure 50: NTT docomo's DCMX credit service . 74

Figure 51: Nokia's range of NFC handsets 76

Figure 52: BlackBerry handsets hosting NFC technology . . 77

Figure 53: a Samsung Galaxy SII being used to make a purchase via the Visa PayWave app . 78

Figure 54: WatchData's NFC solutions 80

Figure 55: NXP's NFC chips built into Google and Samsung mobile devices. Without a Secure

Element on the left and with an SE on the right 81

Figure 56: Features of the Sony Xperia S promoted by Orange 84

Figure 57: Snapshot of different NFC mobile initiatives around the world 85

Figure 58: Starbucks Coffee non-NFC mobile payment application using bar codes 86

To order this report:

: NFC & mobile payments

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, will show how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He will use a Raspberry Pi to connect sensors to web services, and cloud integration to connect accounting and data, providing a Bluetooth...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.