|By PR Newswire||
|December 18, 2012 03:08 PM EST||
NEW YORK, Dec. 18, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This study presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.
• How can mobile NFC technology revolutionize payment, transportation and mobile applications?
• Can it generate revenue for the various stakeholders?
• What are some of the issues around NFC technology business models?
• What technical challenges exist that might have a direct impact on mobile NFC business models?
• Could NFC mobile payment be deployed on a large scale?
• What strategies are the major players adopting for implementing mobile NFC technology?
1. Executive Summary 7
1.1. Current status of contactless mobile technology . 8
1.2. Limited new usage, few additional revenues . 9
1.3. Multiple stakeholders vie for the market . 10
2. Methodology 11
3. NFC technology . 13
3.1. Definition . 13
3.2. NFC objects 13
3.3. How it works . 14
3.4. General hardware architecture . 15
3.4.1. NFC tags and cards architecture . 15
3.4.2. Architecture and operation of NFC devices . 16
3.5. Norms and standards . 17
3.6. The Secure Element (SE) 18
3.6.1. The Cardlet 18
3.6.2. Trusted Service Manager (TSM) and personalization . 18
3.6.3. The different types of Secure Element 19
3.7. How NFC works for secure applications 21
3.7.1. Contactless mobile payments (credit/debit card system) . 21
3.7.2. Mobile wallets 25
3.7.3. Transportation and ticketing applications 26
3.8. How NFC works for non-secure applications . 28
3.8.1. Between an NFC mobile device and an NFC tag 28
3.8.2. Between two NFC mobile devices . 29
4. Market structure 30
4.1. Market evaluation . 30
4.1.1. Initiatives around NFC . 30
4.1.2. NFC mobile devices 35
4.2. The main applications and uses for NFC . 37
4.2.1. NFC mobile payments and micro-payments 37
4.2.2. Non-NFC mobile payments . 42
4.2.3. Transportation . 47
4.2.4. Other applications 48
4.3. Business models and added value of NFC mobile technology 55
4.3.1. Automation 56
4.3.2. Transportation . 56
4.3.3. Commerce and payments . 57
4.3.4. Advertising . 60
4.3.5. Public services . 61NFC & Mobile Payment
5. Strategies from key players 62
5.1. The value chain 62
5.1.1. The NFC mobile payments value chain . 62
5.1.2. The transportation value chain 62
5.1.3. Details and role of the various stakeholders 63
5.2. Profiles of key players 65
5.2.1. Mobile service providers 65
5.2.2. Payment systems 68
5.2.3. Mobile operators 70
5.2.4. Mobile device manufacturers . 74
5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79
6. Strategic analysis 83
6.1. Technical maturity of NFC 83
6.1.1. Norms and standards 83
6.1.2. NFC mobile devices 84
6.1.3. Infrastructures 84
6.2. Numerous initiatives . 85
6.3. Challenges around usage 86
6.4. Business models and ecosystem . 87
6.4.1. Complex business models . 87
6.4.2. An overcrowded ecosystem . 88
6.4.3. Competing technical architectures . 88
Table 1: Comparison of different near-field wireless communication technologies . 13
Table 2: Summary of the major, recent initiatives around NFC 31
Table 3: Worldwide data for the volume of transactions made on mobile devices 34
Table 4: Number of users using mobile devices as a payment method, by region . 34
Table 5 : List of main card reader mobile plug-in solution providers 43
Table 6: Business model comparison between transportation and commerce/payments . 55
Table 7: Individual ticket price comparison in London between NFC and non-NFC . 57
Table 8: Percentage of the population who have used mobile payments during the year, for
various countries in Africa . 58
Table 9: Service provider involvement 66
Table 10: Payment systems and NFC involvement 68
Table 11: Mobile operators' involvement 70
Table 12: Involvement of mobile device manufacturers 75
Table 13: Involvement of manufacturers of NFC chips, SIM cards and microSD cards 79
Figure 1: Contents of the ISIS contactless mobile wallet . 9
Figure 2: NFC operation in P2P mode . 14
Figure 3: NFC operation in read/write mode 14
Figure 4: NFC operation in card emulation mode 15
Figure 5: Overhead view of an NFC NXP tag 15
Figure 6: Exploded view of an NFC card, showing its different elements 16
Figure 7: Hardware architecture of an NFC mobile device 17
Figure 8: Example of cardlet organization in an NFC SIM card . 18
Figure 9: NFC mobile device architecture with an integrated SE . 19
Figure 10: NFC mobile device architecture with the SE in the SIM card 20
Figure 11: NFC mobile device and traditional mobile device architecture with the SE in the SIM
card . 21
Figure 12: Personalization of the payment application on the user's mobile device 22
Figure 13: Payment amount displayed on the EPT and the user's mobile device during a
Figure 14: Simplfied NFC mobile payment process, with an authorization request . 24
Figure 15: Simplified process for transfer of funds from customer to merchant . 24
Figure 16: Different ways of purchasing a transport ticket for use with NFC mobile devices . 27
Figure 17: Different ways of downloading a transport ticket for use with NFC mobile devices 28
Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29
Figure 19: Number of NFC mobile products offered by brand . 36
Figure 20: Microsoft Wallet on Windows Phone 8 37
Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38
Figure 22: The ISIS Wallet app 38
Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39
Figure 24: The Cityzi app and transport service in Nice . 39
Figure 25: The Google Wallet NFC app . 40
Figure 26: Signing for a card payment directly on the device 42
Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment
Figure 30 : Segmentation of mobile payment systems . 45
Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45
Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46
Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with
their mobile devices 49
Figure 34: Overview of Groupe Casino's NFC solution 50
Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled
by tapping an NFC tag with an NFC mobile device 50
Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus
directly by tapping an NFC tag or scanning a QR code 51
Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony
mobile device 51
Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via
Bluetooth . 52
Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53
Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass
stored in an NFC mobile device. . 53
Figure 41: An NFC parking ticket service by Skidata . 54
Figure 42: Yale's NFC solution for unlocking hotel doors . 54
Figure 43: Percentage of the population in different countries worldwide with an account at a
financial institution 58
Figure 44: Growth in the number of non-cash payments by inhabitants for different countries in
Europe and the United States, from 2001 to 2009 59
Figure 45: The NFC mobile and mobile payments value chain 62
Figure 46: NFC apps to become Facebook friends with someone or to like a Facebook page . 66
Figure 47: Paypal's mobile app for NFC payment between two mobile devices 70
Figure 48: NTT docomo's Osaifu Keitai (mobile wallet) concept 73
Figure 49: NTT docomo's iD credit payment service in use . 73
Figure 50: NTT docomo's DCMX credit service . 74
Figure 51: Nokia's range of NFC handsets 76
Figure 52: BlackBerry handsets hosting NFC technology . . 77
Figure 53: a Samsung Galaxy SII being used to make a purchase via the Visa PayWave app . 78
Figure 54: WatchData's NFC solutions 80
Figure 55: NXP's NFC chips built into Google and Samsung mobile devices. Without a Secure
Element on the left and with an SE on the right 81
Figure 56: Features of the Sony Xperia S promoted by Orange 84
Figure 57: Snapshot of different NFC mobile initiatives around the world 85
Figure 58: Starbucks Coffee non-NFC mobile payment application using bar codes 86
To order this report:
Contact Nicolas: [email protected]
Intl: +1 805-652-2626
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 29, 2016 01:00 PM EDT Reads: 1,971
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 29, 2016 12:45 PM EDT Reads: 1,665
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 29, 2016 10:30 AM EDT Reads: 1,291
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 29, 2016 10:30 AM EDT Reads: 1,264
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 29, 2016 10:00 AM EDT Reads: 2,499
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 29, 2016 09:45 AM EDT Reads: 2,023
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 29, 2016 09:30 AM EDT Reads: 2,304
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 29, 2016 08:15 AM EDT Reads: 2,739
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 29, 2016 07:00 AM EDT Reads: 2,298
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 29, 2016 06:45 AM EDT Reads: 2,949
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 29, 2016 06:00 AM EDT Reads: 2,169
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 29, 2016 06:00 AM EDT Reads: 1,347
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
May. 29, 2016 05:15 AM EDT Reads: 3,274
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 29, 2016 04:30 AM EDT Reads: 3,254
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 29, 2016 03:30 AM EDT Reads: 991
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 29, 2016 02:45 AM EDT Reads: 1,499
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 29, 2016 02:00 AM EDT Reads: 1,340
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 29, 2016 01:30 AM EDT Reads: 2,488
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 29, 2016 01:00 AM EDT Reads: 1,429
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 29, 2016 12:45 AM EDT Reads: 2,058