|By PR Newswire||
|December 18, 2012 03:08 PM EST||
NEW YORK, Dec. 18, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This study presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.
• How can mobile NFC technology revolutionize payment, transportation and mobile applications?
• Can it generate revenue for the various stakeholders?
• What are some of the issues around NFC technology business models?
• What technical challenges exist that might have a direct impact on mobile NFC business models?
• Could NFC mobile payment be deployed on a large scale?
• What strategies are the major players adopting for implementing mobile NFC technology?
1. Executive Summary 7
1.1. Current status of contactless mobile technology . 8
1.2. Limited new usage, few additional revenues . 9
1.3. Multiple stakeholders vie for the market . 10
2. Methodology 11
3. NFC technology . 13
3.1. Definition . 13
3.2. NFC objects 13
3.3. How it works . 14
3.4. General hardware architecture . 15
3.4.1. NFC tags and cards architecture . 15
3.4.2. Architecture and operation of NFC devices . 16
3.5. Norms and standards . 17
3.6. The Secure Element (SE) 18
3.6.1. The Cardlet 18
3.6.2. Trusted Service Manager (TSM) and personalization . 18
3.6.3. The different types of Secure Element 19
3.7. How NFC works for secure applications 21
3.7.1. Contactless mobile payments (credit/debit card system) . 21
3.7.2. Mobile wallets 25
3.7.3. Transportation and ticketing applications 26
3.8. How NFC works for non-secure applications . 28
3.8.1. Between an NFC mobile device and an NFC tag 28
3.8.2. Between two NFC mobile devices . 29
4. Market structure 30
4.1. Market evaluation . 30
4.1.1. Initiatives around NFC . 30
4.1.2. NFC mobile devices 35
4.2. The main applications and uses for NFC . 37
4.2.1. NFC mobile payments and micro-payments 37
4.2.2. Non-NFC mobile payments . 42
4.2.3. Transportation . 47
4.2.4. Other applications 48
4.3. Business models and added value of NFC mobile technology 55
4.3.1. Automation 56
4.3.2. Transportation . 56
4.3.3. Commerce and payments . 57
4.3.4. Advertising . 60
4.3.5. Public services . 61NFC & Mobile Payment
5. Strategies from key players 62
5.1. The value chain 62
5.1.1. The NFC mobile payments value chain . 62
5.1.2. The transportation value chain 62
5.1.3. Details and role of the various stakeholders 63
5.2. Profiles of key players 65
5.2.1. Mobile service providers 65
5.2.2. Payment systems 68
5.2.3. Mobile operators 70
5.2.4. Mobile device manufacturers . 74
5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79
6. Strategic analysis 83
6.1. Technical maturity of NFC 83
6.1.1. Norms and standards 83
6.1.2. NFC mobile devices 84
6.1.3. Infrastructures 84
6.2. Numerous initiatives . 85
6.3. Challenges around usage 86
6.4. Business models and ecosystem . 87
6.4.1. Complex business models . 87
6.4.2. An overcrowded ecosystem . 88
6.4.3. Competing technical architectures . 88
Table 1: Comparison of different near-field wireless communication technologies . 13
Table 2: Summary of the major, recent initiatives around NFC 31
Table 3: Worldwide data for the volume of transactions made on mobile devices 34
Table 4: Number of users using mobile devices as a payment method, by region . 34
Table 5 : List of main card reader mobile plug-in solution providers 43
Table 6: Business model comparison between transportation and commerce/payments . 55
Table 7: Individual ticket price comparison in London between NFC and non-NFC . 57
Table 8: Percentage of the population who have used mobile payments during the year, for
various countries in Africa . 58
Table 9: Service provider involvement 66
Table 10: Payment systems and NFC involvement 68
Table 11: Mobile operators' involvement 70
Table 12: Involvement of mobile device manufacturers 75
Table 13: Involvement of manufacturers of NFC chips, SIM cards and microSD cards 79
Figure 1: Contents of the ISIS contactless mobile wallet . 9
Figure 2: NFC operation in P2P mode . 14
Figure 3: NFC operation in read/write mode 14
Figure 4: NFC operation in card emulation mode 15
Figure 5: Overhead view of an NFC NXP tag 15
Figure 6: Exploded view of an NFC card, showing its different elements 16
Figure 7: Hardware architecture of an NFC mobile device 17
Figure 8: Example of cardlet organization in an NFC SIM card . 18
Figure 9: NFC mobile device architecture with an integrated SE . 19
Figure 10: NFC mobile device architecture with the SE in the SIM card 20
Figure 11: NFC mobile device and traditional mobile device architecture with the SE in the SIM
card . 21
Figure 12: Personalization of the payment application on the user's mobile device 22
Figure 13: Payment amount displayed on the EPT and the user's mobile device during a
Figure 14: Simplfied NFC mobile payment process, with an authorization request . 24
Figure 15: Simplified process for transfer of funds from customer to merchant . 24
Figure 16: Different ways of purchasing a transport ticket for use with NFC mobile devices . 27
Figure 17: Different ways of downloading a transport ticket for use with NFC mobile devices 28
Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29
Figure 19: Number of NFC mobile products offered by brand . 36
Figure 20: Microsoft Wallet on Windows Phone 8 37
Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38
Figure 22: The ISIS Wallet app 38
Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39
Figure 24: The Cityzi app and transport service in Nice . 39
Figure 25: The Google Wallet NFC app . 40
Figure 26: Signing for a card payment directly on the device 42
Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment
Figure 30 : Segmentation of mobile payment systems . 45
Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45
Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46
Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with
their mobile devices 49
Figure 34: Overview of Groupe Casino's NFC solution 50
Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled
by tapping an NFC tag with an NFC mobile device 50
Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus
directly by tapping an NFC tag or scanning a QR code 51
Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony
mobile device 51
Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via
Bluetooth . 52
Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53
Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass
stored in an NFC mobile device. . 53
Figure 41: An NFC parking ticket service by Skidata . 54
Figure 42: Yale's NFC solution for unlocking hotel doors . 54
Figure 43: Percentage of the population in different countries worldwide with an account at a
financial institution 58
Figure 44: Growth in the number of non-cash payments by inhabitants for different countries in
Europe and the United States, from 2001 to 2009 59
Figure 45: The NFC mobile and mobile payments value chain 62
Figure 46: NFC apps to become Facebook friends with someone or to like a Facebook page . 66
Figure 47: Paypal's mobile app for NFC payment between two mobile devices 70
Figure 48: NTT docomo's Osaifu Keitai (mobile wallet) concept 73
Figure 49: NTT docomo's iD credit payment service in use . 73
Figure 50: NTT docomo's DCMX credit service . 74
Figure 51: Nokia's range of NFC handsets 76
Figure 52: BlackBerry handsets hosting NFC technology . . 77
Figure 53: a Samsung Galaxy SII being used to make a purchase via the Visa PayWave app . 78
Figure 54: WatchData's NFC solutions 80
Figure 55: NXP's NFC chips built into Google and Samsung mobile devices. Without a Secure
Element on the left and with an SE on the right 81
Figure 56: Features of the Sony Xperia S promoted by Orange 84
Figure 57: Snapshot of different NFC mobile initiatives around the world 85
Figure 58: Starbucks Coffee non-NFC mobile payment application using bar codes 86
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