Welcome!

Microsoft Cloud Authors: Pat Romanski, Lori MacVittie, Andreas Grabner, Jim Kaskade, John Basso

News Feed Item

Sitecore Identifies Top 10 Things Marketers Need to Know in 2013

Businesses Should Rethink Marketing Strategies to Build Lifetime Customers

SAN FRANCISCO, CA -- (Marketwire) -- 12/18/12 -- Sitecore, a leading web content management and customer experience management software company, today announced a top ten list for marketers to succeed in retaining, growing and increasing lifetime customers in the new year.

"The initial thrill of securing single transactions and interactions can leave customers and marketers feeling unsatisfied and yearning for more," said Suzy McKee, Director Demand Gen, Sitecore. "It's time to re-examine our goals. As marketers, the initial boost to revenue is never unwelcome, but it's easy to get lulled into a false sense of success when we fail to leverage that investment into a relationship that contributes to revenue over time. To renew your commitment to customers and secure a long-term relationship that lasts well beyond a single click or download, we put together a top 10 list to help drive more deeply satisfying and rewarding customer relationships in 2013 and beyond."

The Top 10 Things Marketers Need to Know in 2013

1. Talk to your CIO and CTO - 2013 will be the year that marketing's budget approaches or passes IT's budget as the importance of driving the customer experience across the entire customer lifecycle becomes critical. Analytics and customer data that includes all interaction points will provide increases in conversion and sales revenue.

2. Automate the mundane - Big data for marketing purposes will begin to move into the actionable stage. Already one-third of all big data is marketing related, coming from browsers, transactional systems, ad networks, tagging, ecommerce, social data, devices, apps, and more. To succeed, marketers need to automate the process.

3. Support channel partners - 91% of national brands say they plan to spend more/the same on local marketing in 2013 than in 2012, with mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities for the coming year. Create consistent, localized content and campaigns across all digital markets.

4. Cater to the small screen - By 2013, there will be 1 billion smartphone users globally and by the end of 2013, the global smartphone and tablet installed base will exceed the PC installed base. Companies will spend more than $3.3 billion in 2013 on marketing in the mobile channel. Know how your web content and campaigns will display on devices.

5. Be more relevant and immediate - Marketing will become more personalized with customized content and tailored experiences to meet growing customer expectations. 80% of consumers surveyed were willing to provide personal data if it yielded a better experience for them. Develop personas and use analytics to get real time profiles of your customers.

6. Get pinning - Pinterest will become a critical component of social media marketing plans thanks to its dramatic rise to become the third biggest social network in the U.S. This becomes another interaction point for marketers to use content to drive engagement.

7. Use video to improve SEO - Videos are 53 times more likely than text pages to appear on the first page of search results and YouTube is the second-largest search engine on the web and attracts 157 million unique viewers per month. Estimates are that 90% of all web traffic will be driven by video by the end of 2013. Video does not have to be expensive and/or labor intensive to be successful.

8. Don't kill your email campaigns - Email is still the most utilized channel by marketers and consumers and will continue to grow. Test, optimize, and improve your campaign results with analytics.

9. Stop using clickstream metrics - Customer and engagement analytics will continue to grow in importance, as 51% of companies use it to drive customer satisfaction. Engagement analytics tools can accurately predict behavior and whether your website and campaigns engage customers.

10. Think more global - 56% of U.S. based CMOs and VPs plan to add 2 to 5 more languages for their websites. Automating the process of localizing and translating web content and marketing campaigns can yield higher conversion rates and support regional sales.

Resources:

Follow @Sitecore on Twitter to join the conversation on building lifetime customers.

About Sitecore
Sitecore is a global software company that creates products to deliver the most relevant experience and content to customers at any moment of interaction and via any communications channel -- the web, email, mobile, social and offline. Our customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle, rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

Media Contact:
Kim Pegnato
Sitecore
781-620-1729
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...