Welcome!

Microsoft Cloud Authors: Janakiram MSV, Yeshim Deniz, David H Deans, Andreas Grabner, Stackify Blog

News Feed Item

Tostitos® Surprises U.S. Military Veterans with the Ultimate Homecoming Party And Celebrity-Studded Football Game

Owen Wilson, Eric Stonestreet, Gym Class Heroes and others come together for the "Tostitos Homecoming Party Bowl" - an unforgettable surprise party for U.S. military veterans benefitting Got Your 6 and the Pat Tillman Foundation

PLANO, Texas, Dec. 14, 2012 /PRNewswire/ -- Tostitos, the brand known for making anytime party time, turned football dreams into reality yesterday for select U.S. military veterans by transforming a seemingly ordinary football game to support Got Your 6 and benefit the Pat Tillman Foundation into the ultimate football party and star-studded event.  This one-of-a-kind on-field surprise party – created to celebrate the homecoming of veterans who have previously served overseas – was complete with legendary college football players and coaches, including Bobby Bowden, Urban Meyer, Kurt Warner and Marcus Allen; actor and screenwriter, Owen Wilson; sideline reporting from Eric Stonestreet; and a performance by chart-topping musical guest, Gym Class Heroes. Highlights from the surprise party were captured on film and will be televised nationally during the Tostitos Fiesta Bowl broadcast on ESPN on Jan. 3, 2013. The highlights will also be available on the Tostitos Facebook Page at www.Facebook.com/Tostitos following the Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the Bowl Championship Series, for the past 18 years.

"The Tostitos brand is all about making anytime party time, and we couldn't think of a better reason to throw a party than to thank the men and women in uniform for their service and sacrifice overseas," said Tony Matta, vice president, marketing, Frito-Lay. "Making it a surprise and seeing this transformation unfold made this homecoming celebration even more unforgettable and exciting for everyone involved."

How the Surprise Homecoming Party Happened
Twenty eight unsuspecting service men and women arrived onsite at Cerritos College just south of Los Angeles ready to play a casual game of flag football to benefit Got Your 6 and the Pat Tillman Foundation. Unbeknownst to them, more than 12,000 fans were eagerly awaiting their arrival, ready to cheer them on as they entered the jam-packed stadium. While suiting up for the game, legendary college football coaches, Bowden and Meyer, arrived announcing they would each be leading a team, calling the plays and coaching their respective players to victory.  The service men and women were then joined by former college and professional football greats, Allen and Warner, who revealed they, too, would be joining the game to play alongside the veterans. As the players ran through the tunnel and took the field, they were greeted by the thousands of cheering fans, a group of cheerleaders and the sounds of two full-fledge marching bands, making it clear that something big was happening.

As the players divided into two teams—Team Liberty and Team Freedom—they received the ultimate surprise—their final team member—well-known actor and screenwriter, Owen Wilson.  Suddenly, this was no longer a casual game of flag football; it was the football party of a lifetime.

The game was action-packed, kept fans on the edge of their seats and ultimately saw Team Freedom achieve victory with a score of 26-20. Warner, traditionally known for his passing game, ran for two touchdowns. The last two minutes included game-changing plays made by both sides. With 41 seconds to go, Team Freedom took the lead. With four seconds left, Wilson had the game-winning, end-zone interception for Team Freedom.

When the game was over, the party continued with an exclusive musical performance by the multi-platinum group, Gym Class Heroes. Performing such No. 1 hits as "Stereo Hearts" and "Cupid's Chokehold/Breakfast in America," Gym Class Heroes carried out an extraordinary concert that capped off a truly amazing experience for those that took part.

The surprise Tostitos Homecoming Party Bowl was made possible through a partnership with Got Your 6 and the Pat Tillman Foundation. Got Your 6 is a campaign led by the entertainment industry that is helping to create a new conversation in America, one where veterans and military families are perceived as both leaders and civic assets. Founded in 2004, the Pat Tillman Foundation is a national leader in providing resources and educational scholarship support to veterans, active service members and their spouses.

The complete list of Tostitos Homecoming Party Bowl participants included:

Celebrities

  • Owen Wilson – Comedic actor/screenwriter and longtime supporter of U.S. military veterans.
  • Eric Stonestreet – Currently stars as Cameron Tucker on ABC's comedy series, "Modern Family," a role for which he earned two Emmy Awards in the "Supporting Actor in a Comedy Series" category, in 2010 and 2012
  • Gym Class Heroes – Alternative/hip-hop group Gym Class Heroes first catapulted to international stardom in 2007 with their No.1 hit "Cupid's Chokehold/Breakfast In America." As a solo artist, Gym Class Heroes frontman Travie McCoy was responsible for one of the biggest songs of 2010 with his smash single "Billionaire (featuring Bruno Mars)."  Last year, Gym Class Heroes scored their second No. 1 hit with "Stereo Hearts (featuring Adam Levine)." Collectively, Travie and Gym Class Heroes have sold more than two million albums worldwide and more than 10 million digital singles.

Athletes/Coaches

  • Kurt Warner – Former quarterback for the St. Louis Rams, the New York Giants, and the Arizona Cardinals. Warner is also considered one of the greatest un-drafted quarterbacks in history, with a very successful 12-year career in the NFL.
  • Marcus Allen—As a Hall of Fame running back with the Oakland (Los Angeles) Raiders and Kansas City Chiefs, Allen is renowned for his on-field skills. He was awarded the Heisman Trophy in 1981 during his time at University of Southern California and was later elected to the College Football Hall of Fame in 2000.
  • Coach Urban Meyer – Former player and current head coach at Ohio State University. Meyer who also coached the Florida Gators to two BCS National Championship Game victories in 2006 and 2008, respectively.
  • Coach Bobby Bowden—Known as the most winning coach in college football history, Bowden had 40 winning seasons as the head coach of the Florida State Seminoles, a team he led from 1976 to 2009.

Broadcasting Talent

  • Neil Everett – Joined the ESPN family in 2000 as a sports anchor and has since become the face of the network's flagship show, SportsCenter, as the anchor for the late-night Los Angeles edition.
  • Marcellus Wiley – Former All-Pro defensive end Marcellus Wiley joined ESPN in 2007 and currently appears on NFL Live, and is a frequent guest host for "Mike and Mike in the Morning" and "SportsNation."
  • Samantha Steele – Host and reporter for ESPN's College GameDay, Thursday Night Football and Super Tuesday college basketball. Steele formerly worked as a reporter/host for Longhorn Network and Fox Sports.

Fans attending tonight's Tostitos Homecoming Party Bowl were encouraged to share photos, tweets and videos from the game (Facebook, YouTube, Twitter, Instagram) using the hash tag #surprisebowlgame. For more information, please visit the Tostitos Facebook Page at www.Facebook.com/Tostitos.

About Tostitos®
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Follow PepsiCo:

About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community.  The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Got Your 6 also enjoys the support of organizations such as Goodwill Industries.  Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life.  For more information, visit www.gotyour6.org.  Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal agent for Got Your 6.

About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's death in 2004 while serving with the 75th Ranger Regiment in Afghanistan. Created to honor Pat's legacy and pay tribute to his commitment to leadership and service, the Pat Tillman Foundation is a national leader in providing educational support and resources to veterans, active servicemembers and their spouses. Inspired by Pat's attributes of leadership, passion for education and spirit of service, the Foundation annually awards educational scholarships through the Tillman Military Scholars program. Since the Foundation's inception, over $5 million in educational support has been invested in individuals committed to a life of service both in an out of uniform, including over $3.2 million awarded to 230 Tillman Military Scholars nationwide. For more information, visit www.pattillmanfoundation.org. For more information on the Tillman Military Scholars program, please visit www.pattillmanfoundation.org/tillman-military-scholars/.

BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/tostitoshomecomingpartybowl

SOURCE Frito-Lay

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...