|By PR Newswire||
|December 14, 2012 07:00 AM EST||
PLANO, Texas, Dec. 14, 2012 /PRNewswire/ -- Tostitos, the brand known for making anytime party time, turned football dreams into reality yesterday for select U.S. military veterans by transforming a seemingly ordinary football game to support Got Your 6 and benefit the Pat Tillman Foundation into the ultimate football party and star-studded event. This one-of-a-kind on-field surprise party – created to celebrate the homecoming of veterans who have previously served overseas – was complete with legendary college football players and coaches, including Bobby Bowden, Urban Meyer, Kurt Warner and Marcus Allen; actor and screenwriter, Owen Wilson; sideline reporting from Eric Stonestreet; and a performance by chart-topping musical guest, Gym Class Heroes. Highlights from the surprise party were captured on film and will be televised nationally during the Tostitos Fiesta Bowl broadcast on ESPN on Jan. 3, 2013. The highlights will also be available on the Tostitos Facebook Page at www.Facebook.com/Tostitos following the Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the Bowl Championship Series, for the past 18 years.
"The Tostitos brand is all about making anytime party time, and we couldn't think of a better reason to throw a party than to thank the men and women in uniform for their service and sacrifice overseas," said Tony Matta, vice president, marketing, Frito-Lay. "Making it a surprise and seeing this transformation unfold made this homecoming celebration even more unforgettable and exciting for everyone involved."
How the Surprise Homecoming Party Happened
Twenty eight unsuspecting service men and women arrived onsite at Cerritos College just south of Los Angeles ready to play a casual game of flag football to benefit Got Your 6 and the Pat Tillman Foundation. Unbeknownst to them, more than 12,000 fans were eagerly awaiting their arrival, ready to cheer them on as they entered the jam-packed stadium. While suiting up for the game, legendary college football coaches, Bowden and Meyer, arrived announcing they would each be leading a team, calling the plays and coaching their respective players to victory. The service men and women were then joined by former college and professional football greats, Allen and Warner, who revealed they, too, would be joining the game to play alongside the veterans. As the players ran through the tunnel and took the field, they were greeted by the thousands of cheering fans, a group of cheerleaders and the sounds of two full-fledge marching bands, making it clear that something big was happening.
As the players divided into two teams—Team Liberty and Team Freedom—they received the ultimate surprise—their final team member—well-known actor and screenwriter, Owen Wilson. Suddenly, this was no longer a casual game of flag football; it was the football party of a lifetime.
The game was action-packed, kept fans on the edge of their seats and ultimately saw Team Freedom achieve victory with a score of 26-20. Warner, traditionally known for his passing game, ran for two touchdowns. The last two minutes included game-changing plays made by both sides. With 41 seconds to go, Team Freedom took the lead. With four seconds left, Wilson had the game-winning, end-zone interception for Team Freedom.
When the game was over, the party continued with an exclusive musical performance by the multi-platinum group, Gym Class Heroes. Performing such No. 1 hits as "Stereo Hearts" and "Cupid's Chokehold/Breakfast in America," Gym Class Heroes carried out an extraordinary concert that capped off a truly amazing experience for those that took part.
The surprise Tostitos Homecoming Party Bowl was made possible through a partnership with Got Your 6 and the Pat Tillman Foundation. Got Your 6 is a campaign led by the entertainment industry that is helping to create a new conversation in America, one where veterans and military families are perceived as both leaders and civic assets. Founded in 2004, the Pat Tillman Foundation is a national leader in providing resources and educational scholarship support to veterans, active service members and their spouses.
The complete list of Tostitos Homecoming Party Bowl participants included:
- Owen Wilson – Comedic actor/screenwriter and longtime supporter of U.S. military veterans.
- Eric Stonestreet – Currently stars as Cameron Tucker on ABC's comedy series, "Modern Family," a role for which he earned two Emmy Awards in the "Supporting Actor in a Comedy Series" category, in 2010 and 2012
- Gym Class Heroes – Alternative/hip-hop group Gym Class Heroes first catapulted to international stardom in 2007 with their No.1 hit "Cupid's Chokehold/Breakfast In America." As a solo artist, Gym Class Heroes frontman Travie McCoy was responsible for one of the biggest songs of 2010 with his smash single "Billionaire (featuring Bruno Mars)." Last year, Gym Class Heroes scored their second No. 1 hit with "Stereo Hearts (featuring Adam Levine)." Collectively, Travie and Gym Class Heroes have sold more than two million albums worldwide and more than 10 million digital singles.
- Kurt Warner – Former quarterback for the St. Louis Rams, the New York Giants, and the Arizona Cardinals. Warner is also considered one of the greatest un-drafted quarterbacks in history, with a very successful 12-year career in the NFL.
- Marcus Allen—As a Hall of Fame running back with the Oakland (Los Angeles) Raiders and Kansas City Chiefs, Allen is renowned for his on-field skills. He was awarded the Heisman Trophy in 1981 during his time at University of Southern California and was later elected to the College Football Hall of Fame in 2000.
- Coach Urban Meyer – Former player and current head coach at Ohio State University. Meyer who also coached the Florida Gators to two BCS National Championship Game victories in 2006 and 2008, respectively.
- Coach Bobby Bowden—Known as the most winning coach in college football history, Bowden had 40 winning seasons as the head coach of the Florida State Seminoles, a team he led from 1976 to 2009.
- Neil Everett – Joined the ESPN family in 2000 as a sports anchor and has since become the face of the network's flagship show, SportsCenter, as the anchor for the late-night Los Angeles edition.
- Marcellus Wiley – Former All-Pro defensive end Marcellus Wiley joined ESPN in 2007 and currently appears on NFL Live, and is a frequent guest host for "Mike and Mike in the Morning" and "SportsNation."
- Samantha Steele – Host and reporter for ESPN's College GameDay, Thursday Night Football and Super Tuesday college basketball. Steele formerly worked as a reporter/host for Longhorn Network and Fox Sports.
Fans attending tonight's Tostitos Homecoming Party Bowl were encouraged to share photos, tweets and videos from the game (Facebook, YouTube, Twitter, Instagram) using the hash tag #surprisebowlgame. For more information, please visit the Tostitos Facebook Page at www.Facebook.com/Tostitos.
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community. The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Got Your 6 also enjoys the support of organizations such as Goodwill Industries. Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal agent for Got Your 6.
About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's death in 2004 while serving with the 75th Ranger Regiment in Afghanistan. Created to honor Pat's legacy and pay tribute to his commitment to leadership and service, the Pat Tillman Foundation is a national leader in providing educational support and resources to veterans, active servicemembers and their spouses. Inspired by Pat's attributes of leadership, passion for education and spirit of service, the Foundation annually awards educational scholarships through the Tillman Military Scholars program. Since the Foundation's inception, over $5 million in educational support has been invested in individuals committed to a life of service both in an out of uniform, including over $3.2 million awarded to 230 Tillman Military Scholars nationwide. For more information, visit www.pattillmanfoundation.org. For more information on the Tillman Military Scholars program, please visit www.pattillmanfoundation.org/tillman-military-scholars/.
BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/tostitoshomecomingpartybowl
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
May. 4, 2015 12:00 PM EDT Reads: 4,394
The Internet of Things Maturity Model (IoTMM) is a qualitative method to gauge the growth and increasing impact of IoT capabilities in an IT environment from both a business and technology perspective. In his session at @ThingsExpo, Tony Shan will first scan the IoT landscape and investigate the major challenges and barriers. The key areas of consideration are identified to get started with IoT journey. He will then pinpoint the need of a tool for effective IoT adoption and implementation, which leads to IoTMM in which five maturity levels are defined: Advanced, Dynamic, Optimized, Primitive,...
May. 4, 2015 12:00 PM EDT Reads: 1,016
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
May. 4, 2015 11:22 AM EDT Reads: 284
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
May. 4, 2015 11:00 AM EDT Reads: 5,666
Enterprise IoT is an exciting and chaotic space with a lot of potential to transform how the enterprise resources are managed. In his session at @ThingsExpo, Hari Srinivasan, Sr Product Manager at Cisco, will describe the challenges in enabling mass adoption of IoT, and share perspectives and insights on architectures/standards/protocols that are necessary to build a healthy ecosystem and lay the foundation to for a wide variety of exciting IoT use cases in the years to come.
May. 4, 2015 11:00 AM EDT Reads: 1,188
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
May. 4, 2015 11:00 AM EDT Reads: 2,844
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
May. 4, 2015 11:00 AM EDT Reads: 3,795
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
May. 4, 2015 10:45 AM EDT Reads: 2,158
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
May. 4, 2015 10:45 AM EDT Reads: 4,245
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
May. 4, 2015 10:30 AM EDT Reads: 5,282
It's time to put the "Thing" back in IoT. Whether it’s drones, robots, self-driving cars, ... There are multiple incredible examples of the power of IoT nowadays that are shadowed by announcements of yet another twist on statistics, databases, .... Sorry, I meant, Big Data(TM), tiered storage(TM), complex systems(TM), smart nations(TM), .... In his session at WebRTC Summit, Dr Alex Gouaillard, CTO and Co-Founder of Temasys, will discuss the concrete, cool, examples of IoT already happening today, and how mixing all those different sources of visual and audio input can make your life happier ...
May. 4, 2015 10:04 AM EDT Reads: 363
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
May. 4, 2015 10:00 AM EDT Reads: 5,457
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
May. 4, 2015 10:00 AM EDT Reads: 3,865
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
May. 4, 2015 09:45 AM EDT Reads: 3,324
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
May. 4, 2015 09:45 AM EDT Reads: 5,790
Avnet, Inc. has announced that it ranked No. 4 on the InformationWeek Elite 100 – a list of the top business technology innovators in the U.S. Avnet was recognized for the development of an innovative cloud-based training system that serves as the foundation for Avnet Academy – the company’s education and training organization focused on technical training around top IT vendor technologies. The development of this system allowed Avnet to quickly expand its IT-related training capabilities around the world, while creating a new service that Avnet and its IT solution providers can offer to their...
May. 4, 2015 09:19 AM EDT Reads: 404
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
May. 4, 2015 09:15 AM EDT Reads: 3,091
Chuck Piluso will present a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Speaker Bio: Prior to Data Storage Corporation (DSC), Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Telecommunications Corporation, a facilities-based international carrier licensed by t...
May. 4, 2015 09:00 AM EDT Reads: 770
There are lots of challenges in IoT around secure, scalable and business friendly infrastructure for enterprises. For large corporations, IoT implementations are one of the top priorities of the decade. All industries are seeing a competitive need to sustain by investing in IoT initiatives. The value addition comes from improved customer service, innovative product and additional revenue streams. The data from these IP-connected devices can be leveraged for a variety of business applications as well as responsive action controls. The various architectural building blocks of an IoT ...
May. 4, 2015 09:00 AM EDT Reads: 1,107
Recent technology advances in miniaturization has positioned the wearables as the pinnacle of technology convergence with the human body. We inquire if wearables are mere standard miniaturized devices extended with the connectivity and present our views on considerations like design, applications, performance, efficiency, interoperability, usage scenarios, human device interaction and consequent trade-offs enabling wearables to impart optimal value.
May. 4, 2015 08:00 AM EDT Reads: 1,726